Rocket Chiropractic Podcast for Chiropractors

One of the things we know is that great chiropractic marketing will attract the right patients and repel the wrong ones. But great chiropractic marketing will also affirm to your current and future patients that they choose the right chiropractor by choosing you.

In this episode, I talk about the importance of consistency in your chiropractic practice. I talk about how an inconsistent message will scare away potential patients and upset current ones. Let’s get into it.

Chiropractors understand the importance of patient retention. It’s important for the patient to follow through with care to get the best results from their care. It’s important for the chiropractor purely from a small-business standpoint. You can’t grow a business when no one sticks around.

In this episode, I talk about a very important part of patient retention. I discuss the big mistake that most chiropractors make, especially when they want to avoid the crazy recommendations prescribed by chiropractic practice management. Let’s get into it.

For MOST chiropractors, social media management is a waste of money. They think paying an outside company to “do their social media” is helping them reach more people. They think it’s helping their retention. They think it’s helping them build authority and a better connection with their community. Most of the time… it is NOT.

In this episode, I talk about what chiropractors want from their social media presence. I discuss what chiropractors are hoping to gain from paying for social media management, and why there’s often a disconnect. Let’s get into it.

“Your practice will NOT grow if YOU do not grow.” Most chiropractors went to chiropractic college because they wanted to help people and make a good living. Nothing wrong with that. But the reality of being a chiropractor often is not that simple. Chiropractors are often stuck doing all kinds of things they never really wanted to do.

In this episode, I talk about the responsibility of owning a chiropractic practice. I discuss why leadership is so incredibly important for any chiropractor looking to help more people and make more money. Let’s get into it.

I’ve never met a chiropractor who didn’t want to be successful. That would be weird. But just because a chiropractor wants to be successful, that doesn’t mean it will automatically happen. In fact, most chiropractors never have the successful practice that they hoped for when they became a chiropractor. That stinks.

In this episode, I talk about 5 things that are necessary for chiropractors to be successful. I also discuss how chiropractors can make better choices when it comes time to spend money to improve themselves or their practice. Let’s get into it.

Most chiropractors practice don’t practice in a town by themselves. In some areas, chiropractors are practically stacked on top of one another. When someone searches for a chiropractor in their area, who will they find? Is it random, or is there a method to the local SEO madness?

In this episode, I unpack the mystery of local SEO and reputation management. I lay out a chiropractor’s cheat sheet that will help you dominate the local search in your area if you apply it. Let’s get into it.

So many chiropractors decide to take an associate position right out of school. More often than not, those positions end up being short-lived and frustrating. Why is that?

In this episode, I talk about the disconnect between the chiropractor taking associate positions and the chiropractor hiring the associate. I discuss common mistakes made by associate chiropractors and give 4 tips on how to get the most out of your time as a chiropractic associate. Let’s get into it.

Chiropractors have a lot of choices to make. Some of them are simple with little risk. Some of them are difficult with great risk. The better you are at making choices, the more likely you are to succeed.

In this episode, I talk about the simple secret to making better choices on a consistent basis. I discuss why so many chiropractors (including myself) have made bad choices in the past. Let’s get into it.

It’s been a while since I’ve talked to a chiropractor who doesn’t have a website…unless they are just getting started. We all know websites are important. So why are so many chiropractic websites terrible?

In this episode, I talk about some of the most common chiropractic website mistakes. I share a few examples of chiropractic websites in my area. Let’s get into it.

The word subluxation has been around in the chiropractic profession since the beginning. Some chiropractors LOVE it and can’t imagine a chiropractic world without the word subluxation being at the center. Other chiropractors avoid the word altogether.

In this episode, I talk about why chiropractors shouldn’t use the word subluxation. I talk about how using certain words (including that one) can interfere with your ability to help more people. Let’s get into it.