Rocket Chiropractic Podcast

Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn't going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them?

In this week's chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that they shouldn't. I talk about why doing that rarely (if ever) works out well, and I give 4 tips to help chiropractors make better decisions in the future. Let's talk about it.

How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare?

In this week's chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying to build a successful practice. Let's talk about it.

We can all agree that chiropractors need a website, right? But what good is a wessite if no one is finding it? Should every chiropractor hire an expensive chiropractic website company to build their website? How much does a website company help local SEO?

In this week's chiropractic podcast, I talk about the different factors that impact your local Google rankings. I discuss the different types of SEO and what your chiropractic website company can and can NOT help you with. Let's talk about it.

Did you know why so many chiropractors are scared to start their own practice? They are scared because starting your own practice is scary. That's mind-blowing, right? In this week's chiropractic podcast, I talk about the scariness of starting a chiropractic practice. I discuss 3 nuggets of wisdom that will help chiropractors get over their fear and get started building the practice of their dreams. Let's talk about it.

So many chiropractors, especially associates, will struggle to start their own practice. They often have an easier time describing their ideal practice 10 years down the road than they do their practice 10 weeks from now. Their vision board for the future is full, but their to-do list for this month is empty. Why is that?

In this week's podcast, I talk about why a lot of chiropractors have a hard time starting their practice. I discuss the problem with your dreams and why they might be making your life harder than it needs to be. Let's talk about it.

Let's be honest. Chiropractors can be annoying (myself included). In fact, I would argue that if you don't think that chiropractors do annoying things, YOU are probably the most annoying chiropractor in your town.

So for fun…in this week's podcast, I react to the annoying things that chiropractors do as submitted by my Instagram followers. I tell you which ones I agree with, and which ones I don't. I also share a personal story about a rarely utilized chiropractic technique. Let's talk about it.

Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it's professional. While other chiropractors wouldn't be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear?

In this week's podcast, I talk about the variety of clothes options available to chiropractors. I discuss how insecurity played a role in my office attire, and talk about 4 questions you should ask yourself if you are trying to decide what to wear while seeing patients. Let's talk about it.

SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that's about where it stops. Most chiropractors know little to nothing about what actually impacts their search results.

In this week's podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let's talk about it.

Chiropractors can be a little weird. This shouldn't come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn't make chiropractors bad.

In this week's podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I'll explain exactly what I said and why, and I'll talk about how my advice to her can help you. Let's talk about it.

Chiropractic is a very intimate business. We aren't selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come.

In this week's podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let's talk about it.