Rocket Chiropractic Podcast

In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully.

Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve's background in personal training, jiu-jitsu, and his experience as a pastor.

Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith.

What You'll Learn in This Episode:

• The 3 W's of fitness: Weight training, Walking, and Watching your diet
• How strength training prevents injury and improves longevity
• The myths of extreme fitness trends, fad diets, and overtraining
• Why recovery is one of the most overlooked aspects of fitness
• How Steve's personal faith journey shaped his approach to fitness and life
• The fundamental difference between Christianity and other religions

Mentioned in This Episode:

• The Gospel of Fitness by Steve McKinney – Available on Amazon
• Steve's website: fitnessandmore.net

Resources & Additional Links:

• Rocket Chiropractic: rocketchiro.com
• Follow Dr. Jerry Kennedy on Instagram: @rocketchiro
• Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/

Resources & Additional Links:

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.

Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.

🔥 The Real Limitations of Local SEO (Google Maps)

• Why your search visibility is limited by factors like search volume and competition.
• How Google's location-based algorithm impacts your chances of ranking in the map pack.
• The importance of your practice's physical location when it comes to dominating local searches.

💡 The Truth About Heat Maps

• Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps.
• Why some SEO claims only work in low-competition areas.
• How to set realistic expectations for local SEO results based on your practice's location and competition.

🚀 When Chiropractors Should Run Google Ads

• How Google Ads can help bypass SEO limitations and get immediate visibility.
• The pros and cons of running ads yourself vs. hiring an agency.
• Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds.
• The best times to consider running ads:
  • New practices looking to generate leads fast.
  • Chiropractors wanting to expand reach beyond local SEO limits.
  • Practices aiming for total local domination.

💣 Bonus Insight:

• Jerry's take on review strategies and why there's no such thing as "too many reviews" when it comes to dominating your local market.

• Local SEO is powerful but has real limitations based on search volume, competition, and physical location.
• Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs.
• Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.

🎯 Need Help With Your Website, SEO, or Google Ads? Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.

👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode!

🎙️ Got questions or topics you'd like covered? Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!

Rocket Chiropractic Marketing Podcast - Episode Show Notes

Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors

Episode Summary:

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:

Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.

Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.

Key Takeaways:

1. The "More Time = More Value" Myth

Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.

Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.

Chiropractors should prioritize efficiency without sacrificing quality.

Patients should pay for results, not minutes on the clock.

New patient visits and regular visits should be optimized for effectiveness and patient experience.

Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.

2. The Power of Patient Interaction

Patients need to feel heard and valued.

Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.

Ignoring or dismissing a patient's experience can create a sense of disconnection and drive them away.

Being present and engaged, even in a short visit, makes a significant difference in the patient experience.

Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.

3. Business and Marketing Takeaways

Efficiency in practice allows chiropractors to serve more patients without compromising care.

Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.

Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.

Announcements & Housekeeping:

Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.

Next Step Program: If you're a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.

Podcast Reviews: If you enjoy the podcast, leave a review on Google—there's a "Review Us" button on the Rocket Chiro website.

Final Thoughts:

Focus on value and efficiency, not just time spent with patients.

Enhance patient interactions to build stronger connections and improve retention.

Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.

Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.

Key Takeaways:

1. The Key to Marketing: Interaction

• Interaction is the cornerstone of effective marketing—online or offline.
• Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include:
• Questions on your Google Business Profile.
• Website visits and clicks.
• Positive reviews.
• Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience.

2. Are Deals Worth It?

• Deals like discounted first visits can attract patients, but there are long-term implications:
• What you do to attract patients is what you'll need to do to retain them.
• Deals may attract price-sensitive patients, making it harder to sustain full pricing later.
• Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services.

3. Helping Patients Understand Your Practice

• Focus on benefits, not technicalities. Patients don't need to understand everything you do—they need to know how you'll help them.
• Instead of explaining techniques, highlight the types of patients you help and the problems you solve.
• Shift your messaging to help patients feel they've found the right place.

Actionable Tips:

• Build authority through reviews, reputation, and engaging content that reflects your practice's unique strengths.
• When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it's booking an appointment or visiting your website.
• Frame your communication around the benefits to the patient, reinforcing that they're in the right place.

Resources Mentioned:

• Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice.
• Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today.

From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession's future.

Key Topics Discussed:

1. The Role of Imaging in Chiropractic Practice:
   • When and why to use X-rays or other imaging tools.
   • The ethical considerations of imaging—balancing necessity and overuse.
   • How imaging impacts patient perception and outcomes.
2. Innovations in Chiropractic Education:
   • The Community-Based Clinical Education (CBCE) program at UWS.
   • Enhancing student readiness with immersive learning experiences.
   • Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams.
3. Career Opportunities for Chiropractors:
   • The growth of salaried positions in chiropractic and the rise of franchise models.
   • Challenges and opportunities in the current job market for chiropractors.
   • Bridging the gap between education and real-world practice.
4. Chiropractic's Evolving Role in Healthcare:
   • Advocating for chiropractic as a primary choice for musculoskeletal and spine care.
   • Integrating chiropractic into multidisciplinary teams for holistic patient care.
   • Addressing common misconceptions about the profession.
5. Social Media's Influence on Chiropractic:
   • The rise of Instagram and YouTube chiropractors—pros, cons, and public perception.
   • Balancing education and entertainment in promoting chiropractic care.

Memorable Quotes:

• "If imaging answers a clinical question that changes how you treat, it's worth doing. But over-reliance on imaging can lead to unnecessary interventions." – Dr. Patrick Battaglia
• "The more intentional we are about filling in gaps during education, the more we set students up for success after graduation." – Dr. Patrick Battaglia
• "Chiropractors need to be excellent at what they do. Whether it's a specific technique or general patient care, strive to be great." – Jerry Kennedy

Call to Action: If you're interested in learning more about the University of Western States' Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below.

• CBCE Onboarding Meeting Scheduling for Doctors
• CBCE Program Application

Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.

The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.

Key Takeaways:

• The Importance of Strategy: Many chiropractors know they need social media but don't understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.

• Content That Converts:

  • High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention.
  • Low Performers: Overly educational content doesn't resonate unless it's entertaining.
  • Be Personable: Sharing human moments helps build trust and connection.

• Building Relationships:

  • Reach out to followers with a personal message to build rapport.
  • Focus on a framework: Build rapport → Qualify leads → Invite them in for care.
  • Follow up thoughtfully without being pushy. A friendly tone can make all the difference.

• Paid Advertising Tips:

  • Start with a budget of $10/day for local ads to build a targeted following.
  • Use messenger ads to directly engage your audience and convert followers into patients.
  • Retarget followers with ads that encourage them to message your practice.

• The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch.

Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence.

Where to Find Shaq Smith:

• Instagram: @ImShakurSmith

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it's essential, the different types available, and how to determine what coaching makes the most sense for your practice.

With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.

Key Takeaways:

1. Why Chiropractic Coaching Matters:

• Chiropractic college prepares you to pass boards, not to thrive in the real world.
• The chiropractor you are when you graduate is not the one you need to be to succeed long-term.
• Ongoing coaching, education, and habit development are critical for growth.

2. Types of Chiropractic Coaching:

• Business Coaching: Learn the basics of running a chiropractic practice.
• Clinical Coaching: Improve patient management and human interaction skills.
• Marketing & Branding: Develop a unique value proposition to attract your ideal patients.
• Mindset & Personal Development: Build leadership skills and overcome mental roadblocks.
• Sales & Communication: Refine how you present value and gain patient agreement.
• Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic.
• Technology & Systems Coaching: Maximize the tools and software you're already using.
• Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.

3. Choosing the Right Coaching for You:

• Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues).
• Start with affordable or free options (e.g., podcasts, books) if finances are tight.
• Invest strategically in coaching that aligns with your current goals and budget.

4. Jerry's Advice:

• Avoid rushing into expensive programs without proof of concept or financial stability.
• Take action—don't just learn, but apply what you've learned.
• Your practice can only grow as much as you do, so prioritize personal and professional development.

Resources Mentioned:

• Rocket Chiro Websites: Build a better chiropractic website to attract more new patients.
• Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.

Call to Action: If you're ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.

Subscribe & Share: Don't keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights.

Thank you for listening to the Rocket Chiro Podcast. See you next time!

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.

Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.

The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.

Key Takeaways:

1. The Extremes of Work-Life Balance:

• On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.
• On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.
• Both extremes come with consequences, especially for chiropractors with families.

2. The Real Priorities in Life:

• Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.
• Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.

3. The Importance of Saying No:

• When you say yes to one thing, you're saying no to something else.
• Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.

4. Tips for Work-Life Balance:

• At Work:
• Create structure and discipline in your practice.
• Be efficient and prioritize foundational tasks that truly matter.
• Avoid wasted time and inefficiency—it directly affects your time with family.
• At Home:
• Be fully present when you're home. Don't bring work problems into family time.
• Understand that the time you spend at home is irreplaceable.
• Communicate with your spouse and set expectations for temporary sacrifices while building your practice.

5. Timing is Everything:

• If you're single and building a practice, take advantage of the flexibility.
• If you have a family, use them as your motivation to work smarter, not just harder.
• Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.

Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you're home—be home.

Resources Mentioned:

• Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
• Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.

Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don't forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.

Connect with Rocket Chiro:

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Question for the podcast: https://rocketchiro.com/askjerry

One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?"

Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple.

Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them.

So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization.

The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education.

They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work.

Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson

Takeaways

• Chiropractic practice can become routine and less complicated over time.
• The diversity in chiropractic practices can be both beneficial and challenging.
• Professional referrals can be difficult due to the lack of standardization in chiropractic care.
• Self-identification in chiropractic can limit practice opportunities.
• Effective marketing attracts the right patients and repels the wrong ones.
• Congruence between personal branding and practice environment is crucial.
• Social media can be leveraged for long-term patient attraction.
• Financial stability is essential for sustaining a chiropractic practice.
• New chiropractors often struggle financially, impacting their ability to seek help.
• Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI.
• Chiropractors must embrace an entrepreneurial mindset.
• Understanding the ad process is crucial for ad success.
• Many chiropractors lack business acumen and motivation.
• Chiropractic schools should provide the opportunity for better business education.
• The adjustment is a unique skill that needs emphasis.
• Chiropractors can change lives through their work.
• Emotional rewards in chiropractic practice are profound.
• The profession needs to honor the adjustment as its core.
• Chiropractors should strive for excellence in their practice.