In this episode of the Elevate podcast (swap), Managing Editor of Elite Agent Samantha McLean and Director of Harcourts Move Sadhana Smiles unlock how they adapted a new way of thinking to protect their business from COVID, why real estate agents and property managers are hungry for information and how the care factor can go a long way.

Samantha winds back the clock and describes the lightbulb moment of when Elite Agent was first established, how care and consideration is the new type of leadership and why trusting your instincts is your most important ally. 

Samantha also explains why Elite Agent will forever be both a print and digital source for the real estate industry and what the future agent looks like. 

• Why running into the chaos served as the best transition into COVID-19 
• How a series of webinars and COVID related resources created a spike in online traffic
• Why Elite Agent’s Growth issue was pulled back to reflect more considerate economic content 
• How the future of thinking, processes and changing environments from virtual inspections to electronic signatures is here now
• How a side hustle and writing notes at AREC for John McGrath turned into a lightbulb moment and beginning of Elite Agent 
• Why the future of real estate agents is ‘Gen Z’ who will have the ability to create their own marketplaces and engage the community through their fingertips
• Why Elite Agent will remain both a digital and print source of news and educational resources 
• How to connect with editors, publishers and journalists to become front-of-mind for their next exclusive piece

Sadhana’s podcast: “Without Edges” on YouTube
Sadhana Smiles “Walk a mile in their shoes” on Elite Agent
Elite Agent podcast: Carey Green (EP152) Podcasting is the new blogging
Elite Agent podcast: Ewan Morton (EP162) How to empower your team by building a winning culture
Elite Agent webinar: Property management in the era of COVID-19 with guest Hannah Gill
COVID-19 resource page
COVID-19 trends and impacts: Trends webinar with Samantha McLean
Elite Agent webinar: Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham
Elite Agent webinar: Navigating the coronavirus crisis for real estate agents with REIWA President Damian Collins, REINSW’s Leanne Pilkington and REIV’s Leah Calnan
Elite Agent article- Press to success: 19 ideas for agents to get noticed by the media
Seth Godin
Perry Marshall
Street MBA
Design Your Tribe
Transform 2020

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