Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.

Discussion points include:

How do you know who your prospects are?

How do you know what their needs and pain points are?

How do you know you’re answering the right questions?

What data do you use?

Can you use all this data together?

What tools do you use?

What does that look like from a content perspective?

What does success look like?

Why take this approach over something else?

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.

Discussion points include:

Why salespeople and not other people in your organisation?

Should you interview all salespeople?

What topics should you focus on?

What questions should you be asking them?

How should you structure the interviews?

What should you do with the content?

How often should you do this?

After this, should you interview other people in the company?

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.

Discussion points include:

How can SEOs fight back against AI-generated content?

How do we decide on the right long-tail questions we should be answering?

What platforms should we be trying to appear on?

Should we be happy to target zero search volume keywords?

When you talk about Building community through less traditional platforms - what platforms are you referring to?

What do you mean by partnering with customer teams to build websites that users actually want?

Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.

Discussion points include:

Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs.

Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals.

To influence behavior, users need to see and hear a message multiple times over a long period of time and they need to see social proof that what they are being asked to do is going to in some way benefit them.

SEOs can add wind to the sails of other channels by providing essential research, audience and competitor insights, and technical know-how. Getting people to search won't matter if the landing page isn't findable on search.

To further add value, the output of omnichannel marketing will naturally build up a brand's entity in search-- which also has value in terms of being visible in AI tools like Perplexity and ChatGPT.

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.

Discussion points include:

What is agentic search?

What is an example of it?

Why is it so important?

How does it work?

What do SEOs need to do to prepare for it?

How do you measure success?

How do you pitch the value of this internally?

Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.

Discussion points include:

What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?

What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery Optimization

Why is optimising for user intent, behaviour and expectations important in the new landscape of SEO?

Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?

How can we use AI-powered tools and techniques to optimise for the overall search experience?

What are the most essential ingredients to ensure Search Experience Optimisation?

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.

Discussion points include:

Why SEOs must speak the language of business?

What does speaking the language of business actually mean?

What does this mean for conversations with clients, tasks and reporting?

What kinds of activities are a good use of an SEO’s time in 2025?

What kind of reports do clients want?

Should SEOs give up on impressions. clicks, and rankings in 2025?

How else is the SEO role evolving?

What are the key skills that all SEOs need to embrace in 2025?

Is this skillset different for SMEs versus larger organisations?

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.

Discussion points include:

What is personal branding SEO?

How do you build Your Personal Brand with Video?

How do you measure the value of this?

Why is building your Connections and Networking important?

What is an example of effective networking?

How do you attract clients from your network?

Are there other ways of measuring the value of building a network?

Should every SEO network?

Would you like to talk about any Success Stories in relation to this?

What have you learned along the way?

If you were talking to Dre from 5 years ago, would you tell him to do anything differently?

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.

Talking points include:

What does this mean for SEO strategy?

How does social search intent impact SEO?

How differently do users search on social media?

How do you determine the type of content that you should be creating?

Can you create the same content for your website and social media?

What does this mean for user journeys?

How do you measure the value of convoluted user journeys?

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.

Talking points include:

What are the key aspects of a technical SEO audit to communicate with developers?

How should this communication occur?

Over what timeframe should this communication occur?

How has what is necessary to communicate changed over time?

What are the aspects of a technical SEO audit that aren’t necessary to communicate with developers?

Read the full transcript of Rosemary's interview at https://majestic.com/seo-in-2025/additional-insights/rosemary-osuoha