Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.

Discussion points include:

What AI search trends are you referring to?

How do you adapt to AI search trends with strong brand authority?

What does strong brand authority look like?

How do you measure strong brand authority in the age of AI?

How will AI search trends continue to evolve?

How will this impact the need to continue to adapt as a brand?

What are the key elements to creating a successful brand in 2025?

Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.

Discussion points include:

What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?

Why is customer experience so important to SEO?

What data should SEOs be looking for to find out more about their users?

Which other in-house teams should you involve to make this a success?

What information are you looking to find out from customers?

What should you do with this information?

How should this data impact their SEO strategy?

How do SEOs know if this work has been a success?

Can you measure the success from revenue or more traditional SEO metrics?

How will customer experience continue to evolve in 2025?

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain

Talking points:

Why is Search Marketing and Web Accessibility linked?

How would you define web inclusivity - and is this different from web accessibility?

How do you create an experience that’s welcome to everyone?

How do you ensure that your site is universally engaging?

How is paid search’s role changing?

What are some key aspects of web accessibility that big brands often get wrong?

How do you measure the impacts of good web accessibility?

How do you measure the financial value of proving better web accessibility?

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.

Discussion points include:

When you talk about AI having a bigger role, what do you mean exactly?

How do we work in this kind of world?

What does this mean for the content that we publish?

How do we design and structure websites in order to retain value and protect unique valuable knowledge?

Are there any downsides to this?

Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.

Discussion points include:

- Introduction to "SEO PR" and its importance.

- Guidelines - domain authority, traffic

- Key components: link quality evaluation, content strategy, outreach principles.

- Creating link-worthy content that serves both PR and SEO goals.

- Proactive link acquisition techniques in PR campaigns.

- Optimizing for high-value link placements and relevant anchor text.

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.

Talking points include:

What do you mean by saying that no-one is going to be able to keep up with AI in 2025?

Should SEOs not try to use AI?

What do you mean by saying that you should remove the complexities of SEO?

What are the basics that everyone should get back to?

How do you ensure that you are focusing on the right basics?

How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?

What does this mean for the future of SEO?

Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.

Discussion points include:

How do you know who your prospects are?

How do you know what their needs and pain points are?

How do you know you’re answering the right questions?

What data do you use?

Can you use all this data together?

What tools do you use?

What does that look like from a content perspective?

What does success look like?

Why take this approach over something else?

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.

Discussion points include:

Why salespeople and not other people in your organisation?

Should you interview all salespeople?

What topics should you focus on?

What questions should you be asking them?

How should you structure the interviews?

What should you do with the content?

How often should you do this?

After this, should you interview other people in the company?

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.

Discussion points include:

How can SEOs fight back against AI-generated content?

How do we decide on the right long-tail questions we should be answering?

What platforms should we be trying to appear on?

Should we be happy to target zero search volume keywords?

When you talk about Building community through less traditional platforms - what platforms are you referring to?

What do you mean by partnering with customer teams to build websites that users actually want?

Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.

Discussion points include:

Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs.

Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals.

To influence behavior, users need to see and hear a message multiple times over a long period of time and they need to see social proof that what they are being asked to do is going to in some way benefit them.

SEOs can add wind to the sails of other channels by providing essential research, audience and competitor insights, and technical know-how. Getting people to search won't matter if the landing page isn't findable on search.

To further add value, the output of omnichannel marketing will naturally build up a brand's entity in search-- which also has value in terms of being visible in AI tools like Perplexity and ChatGPT.