SEO in 2026

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SEO in 2026 episodes

June 04, 2025 How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu
Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels.
Discussion points include:
What is search everywhere optimization?
Witch platforms are key?
How to select the platforms that are key for your business
How to use AI to optimize strategy

Read the full transcript of Tevfik's interview at: https://majestic.com/seo-in-2025/additional-insights/tevfik-mert-azizoglu
16 min
June 03, 2025 Work smarter and stay relevant - with Sukhjinder Singh
Sukhjinder Singh shares the importance of working smarter to stay relevant.
Talking points include:
How do you stay relevant?
How do you cope with what seems to be an ever-increasing rate of change?
How do you deal with overwhelm?
How do you work smarter and stay ahead?
How do you stay on top of the latest technologies?
How do you incorporate AI into your workflow?
How will you continue to do this over the next couple of years?

Read the full transcript of Sukhjinder's interview at: https://majestic.com/seo-in-2025/sukhjinder-singh
17 min
June 02, 2025 Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec
Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!
Talking points include:
How does Quality Score helps to make better SEO?
How should paid ads and SEO teams work more closely together?
How does data from Google Ads campaigns improves content plan?
What data is available?
How can an SEO access all the data?
What’s an example of how this has changed a content strategy?
How often should this be done?
What reports in GA4 will influence SEO campaign most?
What is the easiest way to analyze this information? Use third party platforms?

Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec
21 min
May 30, 2025 Tap into your first-party data - with Debbie Chew
Debbie Chew shares the importance of tapping into your first-party data.
Talking points include:
What are the most common forms of first party data?
What tends to be the most useful first party data for SEO?
How should SEOs work with other teams to find better first party data?
How do we better understand our audience with first party data?
How do we analyse first party data?
What do you do if you don’t have much first party data to work with?
How do you create new first party data?
What kinds of questions should you be asking in surveys to create really useful new first party data?
What are some creative ways to use first party data?
What are some examples of using first party data in content?
Should you share first party data with AI?

Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew
18 min
May 29, 2025 SEOs need to get more familiar with analytics - with Marco Giordano
Marco Giordano shares that SEOs need to get more familiar with analytics.
Talking points include:
What analytics knowledge do SEOs need to know about?
Do you primarily use GA4?
How much analytics knowledge is enough?
How should SEOs be using analytics packages on an ongoing basis?
How should analytics inform SEO strategy?
Should SEOs be learning coding?
Does this apply to non-technical SEOs?

Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano
21 min
May 28, 2025 Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger
Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.
Talking points include:
Why does AI rank matter?
How do you measure visibility on LLMs?
What is the impact of this on visibility?
What are typical gaps in the model’s understanding and what does a brand do to deal with this?
How to maximise brand representation
How does this impact purchasing decisions?
What’s the difference between a brand and an entity?

Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger
24 min
May 27, 2025 A site migration is like moving house - with Sanja Markovic
Sanja Markovic shares that a site migration is like moving house.
Talking points include:
What do you mean by a site migration?
How do you prepare for a site migration?
How much time do you need to prepare?
What teams should be involved?
When is a site migration considered to be successful?
What are the most common reasons why site migrations fail
How to avoid making mistakes in a site migration?

Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic
17 min
May 26, 2025 Use a migration briefing document before you start working on a migration - with Nikki Halliwell
Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.
Talking points include:
What are the key elements in a migration briefing document?
Who do you work with?
How do you sell the need for this?
Where do you gather information from?
What issues are likely to be solved by creating a migration briefing document?

Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell
16 min
May 23, 2025 5 SEO tasks when migrating your site in 2025 - with Emma Russell
Emma Russell shares 5 SEO tasks when migrating your site in 2025.
Emma's key points are:
1. Understand if it’s an opportunity for growth
2. Benchmarking what you have now
3. List all of your requirements
4. Make friends with dev
5. Test test test

Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell
17 min
May 22, 2025 Do you have control of all of your domains? With Andrew Optimisey
Andrew Optimisey shares about he importance of controlling all of your domains.
Talking points include:
What does controlling all of your domains mean in practice?
Who should be responsible for your domains?
When should you buy a new domain and when should you build a new project on an existing domain?
When should you change a domain for an existing project?
When should you let a domain name expire?
What do you do from an SEO perspective when you decide to let a domain name expire?
What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?
What can you do if a spammer or scammer gets hold of your domain?
What do you think of the newer domains - Is .com always best?
When selecting a new domain, is brand or domain more important?

Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey
17 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant