SEO in 2026

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.

Discussion points include:

What is agentic search?

What is an example of it?

Why is it so important?

How does it work?

What do SEOs need to do to prepare for it?

How do you measure success?

How do you pitch the value of this internally?

Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.

Discussion points include:

What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?

What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery Optimization

Why is optimising for user intent, behaviour and expectations important in the new landscape of SEO?

Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?

How can we use AI-powered tools and techniques to optimise for the overall search experience?

What are the most essential ingredients to ensure Search Experience Optimisation?

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.

Discussion points include:

Why SEOs must speak the language of business?

What does speaking the language of business actually mean?

What does this mean for conversations with clients, tasks and reporting?

What kinds of activities are a good use of an SEO’s time in 2025?

What kind of reports do clients want?

Should SEOs give up on impressions. clicks, and rankings in 2025?

How else is the SEO role evolving?

What are the key skills that all SEOs need to embrace in 2025?

Is this skillset different for SMEs versus larger organisations?

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.

Discussion points include:

What is personal branding SEO?

How do you build Your Personal Brand with Video?

How do you measure the value of this?

Why is building your Connections and Networking important?

What is an example of effective networking?

How do you attract clients from your network?

Are there other ways of measuring the value of building a network?

Should every SEO network?

Would you like to talk about any Success Stories in relation to this?

What have you learned along the way?

If you were talking to Dre from 5 years ago, would you tell him to do anything differently?

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.

Talking points include:

What does this mean for SEO strategy?

How does social search intent impact SEO?

How differently do users search on social media?

How do you determine the type of content that you should be creating?

Can you create the same content for your website and social media?

What does this mean for user journeys?

How do you measure the value of convoluted user journeys?

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.

Talking points include:

What are the key aspects of a technical SEO audit to communicate with developers?

How should this communication occur?

Over what timeframe should this communication occur?

How has what is necessary to communicate changed over time?

What are the aspects of a technical SEO audit that aren’t necessary to communicate with developers?

Read the full transcript of Rosemary's interview at https://majestic.com/seo-in-2025/additional-insights/rosemary-osuoha

In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.

Talking points include:

Why are users fleeing Google and turning to TikTok?

What are the types of searches on TikTok?

How do you Incorporate TikTok into your search strategy?

How do you catch all user touchpoints?

What do you optimise for in TikTok?

How do you combine this strategy with YouTube and your website?

How will AIO impact social search?

Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.

Discussion points include:

What are the benefits to seeking placements on non-login forums?

What placement / content type are you referring to?

Does the size of the forum matter?

How do you select the forum that is optimal for your business?

When you talk about getting data for paid and organic creative, what data are you referring to?

Why does this bypass the need to rank organically?

How do you identify if a forum has the right audience?

What kind of feedback are you looking for on forums?

Are there any other benefits to doing this?

Should you still try to rank your organic content on Google too?

To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to trust the democratic process.

Ashley says: “Audiences are diversifying the platforms that they’re leveraging for search and the search landscape is democratising.

As that happens, SEOs need to be democratising their content strategies to go across these platforms and leverage this search universe that’s emerging.”

Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.

Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest.

Understand how users are behaving there and use that data to inform your search strategy in terms of your content. What are users really loving and engaging with? Speak to that in your content and in your campaigns.