SEO in 2026

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SEO in 2026 episodes

December 21, 2023 Use LLMs to improve your forecasting and save you time – with Arpad Balogh
Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.
17 min
December 20, 2023 Bullet-proof your SEO efforts with E-E-A-T to supercharge organic performance - with Kapwom Dingis
In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance.
Topics include:
- How does E-E-A-T bulletproof your SEO?
- What is the most effective way of maximising your EEAT?
- What does a supercharged organic performance look like?
- How do you measure success?
- Is AI impacting EEAT?
16 min
December 19, 2023 Familiarise yourself with the capabilities and limitations of large language models – with Bastian Grimm
Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm from PeakAce explains.
22 min
December 18, 2023 Consider how AI will impact user behaviour – with Annika Haataja
According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workflow is “How might AI impact user behaviour?”
18 min
December 15, 2023 Stop worrying about the future and start optimizing for it – with Jake Gauntley
As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.
17 min
December 14, 2023 Prepare for the AI-fuelled duplication epidemic – with Billie Geena
Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.
17 min
December 13, 2023 Get hands-on to grow your career in SEO - with Jade Symons
In this episode, David and Jade discuss how to get hands-on to grow your career in SEO.
Discussion points include:
- What do you mean by hands-on?
- What should you get hands-on with?
- How does this help to grow your career?
- How often should you be doing this?
16 min
December 12, 2023 Stay ahead of the game by embracing AI – with Nitin Manchanda
Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects of SEO, fast. That’s the message that Nitin Manchanda from Botpresso would like to share with you.
19 min
December 11, 2023 Keep a human eye on your AI-generated content – with Adelina Bordea
According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and human-generated content.
17 min
December 08, 2023 Be human in order to sell to humans – with Jess Joyce
SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant