SEO in 2026

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence might make all the difference.

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability will be key.

David and Heike discuss how neurodivergent thinking can supercharge your SEO.

Talking points include:

- What is Neurodivergent thinking?

- Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?

- How should someone who is Neurodivergent grow their SEO career?

- Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.

Talking points include:

- What sort of user experience should you optimise for?

- How does that increase your organic traffic?

- How do you measure improved user experience from an organic search perspective?

- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.

Talking points include:

- How do you Educate Google about your brand?

- In which aspects of your customer journey can you control your narrative?

- How do you control your narrative?

- What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI.

Topics covered include:

- What tasks do humans do best and what tasks does AI do best?

- How do you use AI for keyword research?

- What AI do you use to cluster topics?

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.

Discussion points include:

- How should you keep on top of it? Can you follow everything?

- How do you prepare for crazy volatility?

- How long after Google's update finishes should you panic?

- What is AI good for?

- What does this mean practically for the way you alter your SEO strategy?

Casie Gillette discusses the importance of being able to adapt, covering:

- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.

- How often should you set a strategy?

- What do we adapt?

- How do we adapt?

- What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:

- How do you integrate SEO into the broader marketing mix?

- How does SEO relate to other marketing activities?

- How does SEO drive results overall?

- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI.

Discussion points include:

- Staying true to brand in a world of AI

- Defining what your brand is

- Why is this important?

- What are the AI temptations that are bad?

- What does staying true to a brand mean?

- How do you ensure that every marketer in your organisation can articulate what your brand means?

- How do you use AI while still keeping the brand top-of-mind?