David and Hope discuss:

Move away from viewing your site as a collection of individual pages

Move away from chasing ranking fluctuations

Move away from forgetting your site is a wider entity.

How do you SEO your site as a whole?

How do you measure this?

Paid traffic vs Social

David and Marcus discuss:

What tools do you use and what is your process for doing this?

SERP Snippet Scraper Chrome plugin

Can you keep historical records of the previous reports and compare your current results?

What are you looking to compare?

What’s a tangible result from improving your snippet?

David and Amel discuss:

How do you optimize images for Google's AR feature?

Does this also improve accessibility?

What kind of image file is best?

How do you name image files?

Does schema help as well?

David and Julia discuss:

Do SEOs use too many tools?

Give me an example of tools that aren’t used well

How do you become better at using tools?

What tools should SEOs be using?

How do you train others to use tools more effectively?

David and Marco discuss:

What are some examples of processes that SEOs should review?

Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity?

How do you stay focused?

Where does AI fit into this?

David and Garrett discuss:

What content can be used producing ChatGPT?

What editing is necessary for ChatGPT content?

How is content produced by ChatGPT picked up by Google?

Are there other AI content tools that you would recommend?

What is the future of AI content?

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.

David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.

Discussion topics include:

- What does Uniting SEO and wider brand strategy mean?

- What does this mean in terms of SEO and brand marketing departments working together?

- How does this enhance engagement?

- How does enhanced engagement have a measurable impact on SEO?

David and Andy discuss:

What does that mean in practice?

What can you rely on AI to do?

What type of content can AI help with?

What type of content should you not use AI for?

What does the optimum process that uses AI to help with content look like?

How do you ensure that search engines think that your content was written by humans?

What tools do you recommend?

David and Gerry discuss:

Why do you describe entities as the most critical thing?

How do you target your strategy to entities?

What does enhancing with multimedia and internal linking mean in practice?

What’s an example of good automation?