SEO in 2026

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SEO in 2026 episodes

April 27, 2023 Stand out—Fili Wiese
Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step above the competition.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/fili-wiese
18 min
April 26, 2023 Establish an SEO quality assurance framework—Aleyda Solis
Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories - including education, validation, and monitoring.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/aleyda-solis
15 min
April 25, 2023 Roll up your sleeves and do the manual work—Kerstin Reichert
Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual work yourself to identify what really matters to you.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kerstin-reichert
17 min
April 24, 2023 Look at the relationship between content and search intent—Mert Azizoğlu
Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you create is relating to the intent of the users that are searching for it.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/tevfik-mert-azizoglu
15 min
April 21, 2023 Perfection can be the enemy of progress—Helen Pollitt
Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention to nuance and looking for ways to be more forward-thinking.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/helen-pollitt
15 min
April 20, 2023 Don’t forget the basics—Nik Ranger
Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranking, and conversions.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nik-ranger
25 min
April 19, 2023 Keep trying new things—Luis Rodriguez
Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. If you want to keep up, you need to be willing to take some risks.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/luis-rodriguez
13 min
April 18, 2023 Use a test and learn approach to define your business objectives—Si Shangase
Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of what does and doesn’t work.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/si-shangase
20 min
April 17, 2023 Test more and test smarter—Emily Potter
Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the most of this information.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/emily-potter
18 min
April 14, 2023 Use BigQuery (SQL) to create your own SEO tool—Omi Sido
Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to get a holistic picture of what is happening in your space online.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/omi-sido
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant