SEO in 2026

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SEO in 2026 episodes

April 13, 2023 Wear the data science hat more often—Begum Kaya
Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/begum-kaya
13 min
April 12, 2023 Preserve and utilise your web server logs—Kaspar Szymanski
Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that you can understand more about what is actually happening on your site.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kaspar-szymanski
17 min
April 11, 2023 Is Data Studio better than GA4?—Pam Aungst Cronin
Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your metrics. She suggests moving to Data Studio for your reporting and relying less on GA4.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pam-aungst-cronin
15 min
April 06, 2023 Get comfortable with GA4—Natalie Slater
Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away from Universal Analytics, start gathering data, and start understanding the potential changes.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/natalie-slater
14 min
April 05, 2023 Measure with what you have access to and then iterate—Jess Joyce
Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make continuous improvements based on what is already in place.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jess-joyce
15 min
April 04, 2023 Don’t be afraid of ranking volatility—Adriana Stein
Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establishing themselves as trustworthy sources.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/adriana-stein
16 min
April 03, 2023 Understand your data—Rasida Begum
Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be compared and delve deeper below the surface.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/rasida-begum
14 min
March 31, 2023 Get your head around the wide-ranging nature of AI—Bastian Grimm
Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You need to start understanding now if you want to stay in front of the pack.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/bastian-grimm
19 min
March 30, 2023 Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy
Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand the work that you are doing.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lazarina-stoy
16 min
March 29, 2023 The future of technical SEO is SEO on the edge—Barry Adams
Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power of the CDN.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/barry-adams
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant