SEO in 2026

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.

Talking points include:

- What does that mean?

- How does this actually help?

- What do you need to improve?

- How do you improve it?

- How often do you need to do this?

- What impact does it have?

In this episode, David and Adam discuss how writing can help unlock SEO delivery superpowers.

Specific topics include:

- What kind of writing are you referring to?

- How do you use writing to communicate more effectively to stakeholders

- What are the specific actions you recommend?

- How does this impact strategy?

- Where does AI writing come into this?

- What SEO delivery superpowers are you referring to?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.

Discussion points include:

How should we embrace AI content?

What shouldn’t be AI content?

What’s your AI content production process?

What software do you use?

How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".

Discussion points include:

• How do you define SEO content in 2023?
• Can you not do both at the same time?
• What if there is no keyword volume for the content that your customers need?
• What is your current content creation process?
• How do you measure success?

Isa and David discuss:

As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences

Talking points include:

- How do you connect with untapped audiences?

- How do you target the most appropriate untapped audience?

- Why focus on content that tells your story?

- How does this build backlinks?

In this episode, Vanda and David discuss how to prioritise carefully and solve the right SEO problems.

Specific topics include:

- How should you prioritise?

- What is your prioritisation process?

- Typically, what are the right problems to prioritise?

- How do you know that you are focusing on the right problems?

- What are the wrong problems to prioritise?

- How do you communicate what you are prioritising with your team?

- What software do you use to assist you with your prioritising?

- When do you need to review what you are prioritising?

Anna and David discuss:

How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!

Topics include:

- How do you define interactive content?

- How do you make interactive content?

- Why does interactive content encourage more links?

- What other SEO benefits does interactive content offer?

David and Andreas discuss how to use data science to inform your SEO, including:

- What does this mean in practice?

- Data science driven website user experience

- Data science driven competitor analysis

- On-site SEO

- Content marketing

- Link building

David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:

Experience

Expertise

Authoritativeness

Trustworthiness