Many home service professionals aren't in a position to stand out from the pack! They blend in with all others in their space. This is true of Plumbers, HVAC Professionals, Electricians, Garage Door Companies, and more.
Google, Nextdoor, Angi, and Home Advisor are the lifelines of many home service companies. The ones that can stand apart or stand out will ultimately win in the end.
In this episode of The Service MVP Podcast, Joe Crisara interviews Jim Klauck, The Radio Pitchman and founder of Check A Pro. Joe and Jim discuss the POWER of the Podcast! Learn how a podcast site of your own can make you stand out in a sea of advertising and marketing options.
To reach our guest, Jim Klauck (The Radio Pitchman) simply email him - [email protected]
Jim's Website The Radio Pitchman.
Contact Joe Crisara Service MVP.
Podcast Episode Transcription:
Let's say you're an HVAC company you're out on that call and you're one of three or four bidding on this job and the homeowner says OK I found you on Google I see you've got good reviews looks like you've got a decent vehicle I see you've been in business for 20 plus years why should I hire you everyone says that they're great they all have 102 hundred 500 reviews on Google and they all seem to be like a 4.8 or higher why hire you welcome welcome to the service MVP podcast this is where you go to learn how to use pure motive service to create higher value to grow your results grow your results and now here is your host America's service sales coach Joe Crisara alright everybody welcome to the service MVP podcast my name is Joe Crisara America's service sales coach and I'm here with a great friend of mine his name is Jim Klauck, Jim say hi hey how you doing Joe it's great to be here my friend now Jim has a business that he has which helps you to differentiate your service matter of fact the name of today's podcast is going to be how to stand out from the pack and Jim tell me about the service you provide and how you got into helping blue collar professionals if you don't mind sure this goes back to 2005 Joe as a homeowner I had an issue I had trouble finding good home service providers good contractors so I help my neighbors out in my neighborhood by putting together something called Check A Pro and at the time it was kind of like angies list when angies list wasn't as big as it is today and I started this in Houston TX well that was close to 20 years ago and now we're nationwide with this but what we do today is we help home service providers stand out from the pack by doing custom podcast sites for them and their business so as a service business of any size yeah communicate through their words on a podcast so that you can use this in your local community or in the area to be able to put put a voice to your company as opposed to just the brand and the and the images and things like that exactly so picture this let's say you're an HVAC company and you're out on that call and you're one of three or four bidding on this job and the homeowner says OK so I found you on Google I see you've got good reviews looks like you've got a decent vehicle I see you've been in business for 20 plus years why should I hire you everyone says that they're great they all have 102 hundred 500 reviews on Google and there all seem to be like a 4.8 or higher why hire you and when you have that podcast that's on audible and Spotify and your own podcast site and you can tell the homeowner you look them right in the eye and you say you know Mr. Jones about three months ago we were talking about this on our podcast talking about this unique type of job because you know that you need a five ton downstairs and a three ton upstairs did you know that no he says well