Are you thinking about starting your own business, but the thought of marketing freaks you out? Are you nervous that your brand won’t reach as many people as you’d hoped? Have you been facing blocks in your creative flow? Stay tuned - Seth Godin can help you navigate these worries! 

Seth is an entrepreneur, speaker, and author of 20 bestselling books. He is arguably the internet’s most famous blogger. His daily blog boasts 8,500 posts and more than 1,000,000 readers. 

In this episode of YAP Classic, Hala asks Seth about his latest book, The Practice, which outlines how to unlock the most creative version of yourself. They discuss how to embrace imposter syndrome and move past writer’s block. He also gives several valuable marketing tips for beginning entrepreneurs like building the smallest viable audience, telling meaningful stories, and prioritizing permission-based marketing. 

Topics Include:

- Seth’s career failures

- Enjoying imposter syndrome 

- Permission-based marketing 

- Is the internet a mass medium? 

- Targeting the smallest viable audience 

- How did Starbucks, Facebook, and Twitter become successful? 

- What storytelling REALLY is 

- Creating a brand story 

- Maintaining trust with your audience

- Don’t just chase clicks! 

- Personalization vs. permission-based marketing 

- The problem with buying followers 

- Why Seth wrote The Practice 

- What is a leader? 

- What is art, according to Seth? 

- Creativity as a practice 

- Writer’s block does not exist 

- Don’t try to sell your hobby! 

- And other topics…

Seth Godin is an author, entrepreneur, and teacher. He is the author of one of the most popular blogs in the world and has written 20 bestselling books. He has given five TED Talks and hosted eight Udemy courses. He is the creator of altMBA, a leadership workshop with over 5,000 graduates. Seth has founded two companies: Squidoo and Yoyodyne, which was acquired by Yahoo! for $30 million. He also built The Carbon Almanac, a reference book consisting of hundreds of writers, researchers, thinkers, and illustrators that are aiming to develop a common foundation for moving forward. 

Resources Mentioned:

Seth’s Blog: https://seths.blog/ 

Seth’s Website: https://www.sethgodin.com/ 

Seth’s Books: https://seths.store/ 

altMBA Workshop: https://altmba.com/ 

Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ 

Seth’s Instagram: https://www.instagram.com/sethgodin/?hl=en 

Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

Seth’s Facebook: https://www.facebook.com/sethgodin/

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