She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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A boutique owner is standing in her stock room right now, making a list of what to reorder for her holiday season. The question is whether your brand is on it. Retailers set their holiday shelves well before the rush hits you, and the vendor who wins the reorder is the one who made it easy and showed up in her inbox first. In this episode, Andee gives you three specific things to send your retailers this week, plus the follow-up question that replaces "just checking in."

Key Takeaways

•     Holiday reorders are decided early. By the time you feel the holiday rush, her shelves are already set, so the work happens now.

•     Lead with value. Open the "Here's What's Selling" email with useful information, not "Do you need to reorder?" Share your three best sellers and why they work in a shop like hers.

•     Take the thinking off her plate. A ready-made bundle with a "just reply yes" next step removes the decisions about what to order and how much.

•     Size the bundle as a restock, not an opening order. If your case packs or reorder minimums are too big, holiday is a good reason to fix them.

•     Send a sell-through kit. A styled photo, a couple of lines she can say to customers, display ideas, and gift angles help her sell what she already bought. When your product moves fast in her store, she reorders.

•     Replace "just checking in" with a clear question that includes an easy out.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Everybody tells you to follow up, know your numbers, and take better product photos. This week, Andee shares three sales strategies that rarely make the list because they are quiet. They do not feel like selling, and they work better than half the tactics you have been told to try. After 17 years in sales, Andee has found that the moves that close deals are the small human ones that make it easy for a buyer to say yes, and just as easy to say no.

Key Takeaways

●      A maybe costs more than a no. It keeps you hoping, following up, and holding inventory for someone who may never buy.

●      Give your buyer permission to say no. When she does not feel cornered, the decision becomes hers, and many come back with a yes.

●      Sell the very next step. Replace "place an opening order" with "want me to send our three best sellers to try?"

●      A wholesale path of small yeses can look like this: reply to an email, view a short lookbook, try a sample set, place a small opening order.

●      The moment after a purchase is when a buyer trusts you most. Send her something that helps her sell the product, then check in a week after it lands with what is selling fastest for similar shops.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Three years ago on September 29th, I walked away from a 17-year corporate sales career to become a full-time entrepreneur. This episode is the real version of those three years, with no highlight reel. I share the night I sat across from my sister-in-law in tears, the change that finally got my business growing, and the three lessons I wish someone had handed me on day one.

If you are thinking about leaving your job, or you already left and you are in the hard, messy middle wondering if you made a mistake, this episode was recorded for you. We do not talk about Faire or wholesale this time. This one is about the owner behind the business.

Key takeaways

•       If you left your job for freedom and built a business that takes more of you than the job did, you rebuilt the job with worse benefits. Protect the reason you left.

•       Working more and making things more perfect is a corporate habit. Resting is a strategic choice you are allowed to make.

•       A hard season is not proof you took the wrong path. Pair faith for the hard seasons with ownership for the rest.

•       Nobody is coming to pick you, promote you, or raise your ceiling. That is the best news available to an entrepreneur.

•       Changing your offer or your pricing is listening to your market. Undercharging feels humble and safe, and it keeps you stuck.

•       Your corporate experience is training, not wasted time. Look at what you brought with you.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Pull up your Faire orders and count how many retailers have bought from you more than once. If it's one or two out of every 20, you don't have a product problem. You have a listing problem. In this episode, Andee walks through a quick three-part audit of your Faire shop: what a retailer sees, what she reads, and how easy it is for her to buy again. Your first order is an audition. The reorder is the sale that builds a wholesale business.

Key Takeaways

•       Your first order is an audition. A retailer decides whether to reorder based on how your product sold, and how it sold starts with how clearly your listing helped her place it.

•       Your first product image needs scale and context. Add a book, shelf, or styled accent so she knows the size, and style it so she knows how to merchandise it without the props stealing the show.

•       Write descriptions in the retailer's search language. "8 oz soy candle gift under $30" gets found. "Whispering Meadow" does not. Then tell her who buys it, where to display it, and when to stock up.

•       Make reordering the easiest purchase of her week. Use case packs of 4 to 6 where your category allows, set a reorder minimum slightly lower than your opening minimum, and put "Best Seller" in your product titles.

•       Audit your top listing this week. Count your repeat retailers again in 90 days.

The 3-Question Audit

1.     Does my first product image show scale and context for a retailer?

2.     Does my product description tell her exactly who this product is for and how it sells?

3.     Can she reorder one bestseller easily, without buying the whole line?

Resources Mentioned

•       Faire Accelerator

•       Questions? Email Andee: [email protected]

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Tired of collecting business cards at trade shows only to let those valuable leads gather dust? In this episode, Andee reveals the crucial follow-up strategies that can transform casual market encounters into solid purchase orders. If you're attending retail trade shows, gift shows, or any in-person market, this episode is a must-listen.

Andee dives into the often-overlooked bottleneck that most wholesale brands face: the lack of an effective system to convert leads into sales after the event. With firsthand insights from the latest Fair Industry Experts program updates, you'll learn how to leverage new tools and automations designed to streamline your follow-up process. 

You'll discover: how to effectively utilize your market contacts using Fair's innovative features, the importance of timely follow-ups, and tips for engaging with potential buyers to ensure they don't slip through the cracks. Plus, we explore how these strategies can elevate your sales game and maximize the return on your investment in live market appearances.

Ignoring these follow-up techniques could mean losing out on significant revenue. But by implementing the systems Andee shares, you can turn those initial conversations into lasting business relationships—ensuring you make the most of your trade show experience.

Don't miss out on this essential advice that can revolutionize your approach to trade shows and market engagements. Perfect for anyone looking to enhance their sales strategy and maximize lead conversions. Tune in now and transform your market insights into actionable sales!  

Andee is a retail sales expert and coach, known for helping product brands enhance their wholesale strategies and drive sales growth.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

A boutique owner walks up to your booth, says “I love these, send me your line sheet,” and then goes silent for three weeks. If you’ve been there, you probably decided the silence meant your product wasn’t good enough. In this episode, Andee shows you why “I love this” is a social signal and not a buying signal, and gives you two questions you can ask any store owner, at a market or in your DMs, to find out in under a minute whether she has a real place and a real time for your product. You’ll learn exactly what a real answer sounds like, what a polite answer sounds like, and what to do with each one so you stop pouring full effort and full hope into buyers who were never going to order.

KEY TAKEAWAYS

•          “I love this,” “do you wholesale,” and “send me your line sheet” are things a nice person says when she likes your work. They are also sometimes the opening line of a real buyer. You cannot tell which from the words, because the words are identical.

•          A real buyer has a shelf and a calendar. If she has both, she’s real. If she’s missing one, she’s a maybe. If she’s missing both, she’s a fan, and fans don’t get a line sheet and three weeks of your attention.

•          The shelf question, “Where do you see this in your store?”, does two jobs. It qualifies her, and it gets her picturing your product next to her register before you’ve sold anything.

•          The calendar question, “When are you bringing in new product next?”, turns follow-up into an appointment. When she’s given you the date, checking back is professional, and you’re no longer guessing at timing.

•          Most of the emotional damage in wholesale comes from unqualified hope, not rejection. Two questions let you decide how much of your time and heart to hand over before you hand it over.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

A buyer loves your line, wants to order, and then asks if you can “do a little better” on price. Most makers cave in the first ten seconds, and every cave teaches that retailer your price sheet is a starting point. In this short episode, Andee gives you three exact things to say instead, in the order to say them, so you can hold your wholesale price, keep the account, and stop handing over margin to make an awkward moment go away. It works in a buyer’s inbox, in your DMs, and at a market table.

KEY TAKEAWAYS

•     Nobody negotiates on something they don’t want. A discount request means the buyer has already decided to carry your product and is now working on the deal, which puts you in a stronger position than you feel.

•     The first move is a question, not a concession. “Tell me more about that” reveals whether the ask is budget, risk, or reflex, and each of those needs a different answer. Many habit asks end right there.

•     Hold your price by connecting it to her outcome, never by explaining your costs. Retail price, keystone margin, sell-through timing, and “everyone pays the same” do more for trust than any discount.

•     When you do concede, trade instead of discounting. Lower first-order minimum, free shipping at a threshold, a tester and display card, or a reorder bonus all cost less than margin and get something back.

•     A retailer who only buys at a discount is a leak, not an account. Holding your price is how you find out which one she is.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

This one is a first for the feed. Four women, four completely different businesses, one microphone, and the topic most of us circle for years without landing on: what to charge.

Andee is joined by Jan Touchberry, Lindsay Fletcher, and Gabe Cox for an unscripted roundtable on pricing. They get into why the fear runs so deep, what actually happens to your business when you price low to feel safe, how consumers read a low price, and the specific methods each of them uses to set a number and then raise it.

There is a lot of practical strategy in here. There is also a candid conversation about faith, ministry, and money that most business podcasts will not touch, including why several of them believe charging well is not the opposite of serving well.

If you have been sitting on a price change for months, this is the episode that gets you off the fence.

Timestamped Highlights

•      [01:03] The experiment: four business owners, one roundtable, and why they wanted to do it this way

•      [02:29] Why pricing keeps coming up in the mastermind, and why it hits women harder

•      [03:14] Gabe on the first fear: can I actually charge this, and will anyone pay it

•      [03:48] Lindsay adds the second fear, the one underneath: once they pay, I have to deliver

•      [04:10] Andee on why a no feels personal when you built the thing yourself

•      [06:29] Lindsay on the belief that helping and charging cannot coexist, and where burnout comes from

•      [09:10] Gabe on the ministry guilt, and what actually happened when she coached for free

•      [11:28] Andee on Proverbs 31:18 and what "her trading is profitable" is doing in scripture

•      [12:44] Lindsay on what changes in a community when women hold the money

•      [16:17] Andee on pricing psychology: the washing machine test and what a low price signals

•      [18:01] Gabe on starting at the high end instead of the bottom, and why you need three clients, not three thousand

•      [20:46] How to raise your prices: the last-chance window and over-communicating the change

Meet the Four Hosts

•      Jan Touchberry (host) is a brand and website specialist. 

•      Lindsay Fletcher helps women learn to sell and lead sales conversations with confidence. 

•      Andee Hart helps women with product-based businesses get onto retail shelves through wholesale.

•      Gabe Cox is a goal planning and business strategist for faith-fueled entrepreneurs who want to market beyond the social media grind.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

You’ve got a beautiful product line. You’re selling online, maybe at weekend markets, and you’ve landed your first few wholesale accounts. And yet you’ve hit a ceiling — not because you ran out of ideas, but because you ran out of hours.

In this short but pointed solo episode, Andee walks through why so many product-based business owners stall out right at the moment things start working, the first hire almost everyone makes (and why it’s backwards), and the one hire that actually gives you your business (and your evenings) back.

This is not a “just work harder” episode. This is a calendar problem, and you cannot out-hustle a calendar problem.

Do This Before Your Next Episode

1.        Track your actual working hours for one week — don’t estimate, track.

2.        Sort every task into Only Me / Anyone With a Checklist.

3.        Add up Column 2. That’s your job description.

4.        Write one checklist for your packing and shipping process, with a photo of a finished order.

5.        Post for 5–10 hours a week of help. Local part-timer, student, or VA.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product income feels so unpredictable and why the answer isn’t to sell more. It’s to change the shape of your revenue so it stops behaving like a lucky streak and starts behaving like a salary. Drawing on her own story of quitting a 17-year sales career in 2023 after she started wholesaling her candle brand, she walks through the exact three moves that turn scattered, one-off sales into steady, recurring income.

Key Takeaways

•    Your income problem is usually a shape problem, not an amount problem — one-off sales start you back at zero every single month.

•    Name your “replacement number” before you do anything else: your monthly take-home pay plus what your job quietly covers (health insurance, retirement, withheld taxes).

•    You almost certainly can’t replace a salary one random stranger at a time — you’ll burn out first. The closest thing to a paycheck in a product business is a repeat account, not a customer.

•    Price retail-ready with math, not fear: your wholesale price should be roughly half your retail price and still leave you profit. If it doesn’t, that’s information you need now — while it’s cheap to fix.

•    Land one account and you learn the script; by the fifth, you’ve built a machine that produces predictable orders whether or not you felt inspired that week.

Resources Mentioned

The Retail Ready Challenge ($25) — walks you through how to find, pitch, and win your first or next wholesale account. 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community