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In this powerful and deeply personal episode of She Sells Differently, Andee closes out Encore December with the story her listeners ask for most often: the real, raw leap of faith that took her from a 17-year corporate sales career to full-time entrepreneurship.

This isn’t a story of burnout or dissatisfaction.

It’s a story of purpose. Of clarity. Of calling.

And of a leap of faith that was years in the making.

Inside this episode, Andee shares:

• The surprising moment she knew her season in corporate was closing
• How dancing, candles, and corporate sales all prepared her for entrepreneurship
• What redefining “wealth” actually looked like — and why it changed everything
• How faith, scripture, and consistent prayer guided every step
• The behind-the-scenes emotions: fear, excitement, doubt, and unshakeable conviction
• The exact moment she realized God had aligned every date, every detail, and every next step
• Why it is never too late to pursue a calling, pivot your path, or build a business rooted in purpose

If you’re standing on the edge of your own transition, if you’re sensing that tug toward more, or if you’re praying through a next chapter you can’t quite name yet- this episode will speak to your soul.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If the idea of “selling” makes your stomach churn—or if you’ve ever felt fake, pushy, or awkward talking about your offer—this encore episode is for you.

In fact, it’s one of the most downloaded episodes of the year, and for good reason.

In today’s heartfelt conversation, I’m sharing the real reason sales feels icky for so many women business owners, and how to flip the script with 4 powerful, countercultural sales tips. These are the same mindset shifts and strategies that have helped product-based business owners just like you reclaim confidence, build trust, and grow their businesswithout compromising their values.

You’ll hear a personal story of a friendship damaged by the wrong kind of selling—and learn how to avoid that pitfall in your own business. This episode is a healing reminder that you can sell with integrity, empathy, and grace… and still grow a thriving business.

🎯 In this episode, you’ll learn:

✔️ Why small business sales often feel “off”—and how to fix it

✔️ 4 ethical, trust-based sales tips that don’t feel pushy

✔️ Why putting people over profit actually increases your profit

✔️ How to turn one-time buyers into loyal superfans

✔️ Why collaborating with your competitors could change everything

Want more sales tips that align with your values? Subscribe to the podcast or grab one of my free trainings at andeehart.com/resources to keep learning how to sell differently—in a way that works for you.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you’ve ever asked, “Should I be on Faire marketplace?”—this is the encore episode that gives you clarity.

With over 700,000 active retailers, Faire Marketplace is one of the biggest platforms in the wholesale space…

But it’s not all perks and passive orders.

In this power-packed episode, Andee Hart walks you through:

·       Why so many retailers LOVE Faire—and what that means for sellers

·       The real commission costs (hint: it’s more than just 15%)

·       What the Faire algorithm isn’t telling you—and how it buries some brands

·       How to decide if Faire marketplace fits your product-based business

·       Smart strategies to protect your profits and maximize your wholesale potential

PLUS:

📌 How to get fast-tracked off the Faire waitlist

If you’re looking to dive deeper into optimizing your Faire shop, check out my Faire Visibility Playbook that has helped hundreds of sellers learn how to take their shop from invisible to in-demand. 🔗 https://andeehart.com/faireplaybook

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

🛍️ Bonus: Andee’s Pop-Up Market Prep Masterclass is part of Lizzy’s Christmas Party, through December 11th only. 🔗 Grab it for free here.

🎉 It’s Encore December on the She Sells Differently Podcast!

And this episode? One of our most downloaded of all time, because it answers the question every shop owner asks:

👉 “Why are people visiting… but not buying?”

If you're selling products online and not seeing the sales you expected, this episode is your wake-up call.

What You’ll Learn in This Encore Episode:

• The #1 trust mistake killing your sales page
• Why your product photos aren’t working—and how to upgrade them today
• The difference between selling features and selling benefits (hint: customers don’t care how your product is made… until they know what it does for them)
• How to explain your pricing so customers feel good about buying
• The checkout tweaks that can instantly boost impulse purchases

🎯 Andee also shares an action plan you can implement this week to start selling products online more effectively, including how one client increased her conversion rate by 30% in just seven days with two quick changes.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

🔗 Grab access to Pop-Up Market Prep plus loads of other business resources inside Lizzy’s Christmas Party (only available Dec 4-11th!)

What does it really take to turn a first-time pop-up market into a thriving, profitable experience?

In this fan-favorite episode, I’m bringing back my conversation with Mina Davenport, founder of To Phōs Nontoxic Candles, who shares the real story behind her very first pop-up market—and how she navigated chaos, connection, and conversions like a pro. 👏

Inside this episode, you’ll hear:

·       The unexpected challenges Mina faced—and how she bounced back

·       Her sales-boosting strategy that put people over pressure

·       How she highlighted her product’s unique features to stand out

·       Simple ways to remove buyer hesitation and increase checkouts

·       And the mindset shift that made all the difference 💡

🎧 Whether you’re a seasoned maker or prepping for your very first event, Mina’s journey is filled with practical takeaways and powerful reminders that resilience + strategy = revenue.

Let’s rewind the wisdom—and press play.

Resources:

 Connect with Mina:

 Website: https://tophoscandles.com

Instagram: https://www.instagram.com/tophoscandles

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this Thanksgiving special, Andee breaks down what real customer appreciation looks like, and why it has nothing to do with discount codes or holiday flash sales. If you’re a product-based small business owner tired of defaulting to discounts every time you want to say “thank you,” this episode gives you three heartfelt, margin-friendly ways to build loyalty and deepen connection with your customers.

Inside This Episode:

·       Why discount culture confuses gratitude with price cuts

·       The emotional and financial downsides of “gratitude sales”

·       Three powerful customer appreciation strategies that cost less and matter more

·       How to choose the strategy that aligns with your brand

·       How to integrate customer appreciation into your Q4 or holiday marketing rhythm

·       A simple next step you can implement today to start building deeper customer loyalty

Try FLODESK email marketing platform and get 50% off your first year.

Perfect For:

Small business owners, makers, e-commerce brands, and anyone who wants to move away from discount dependence and build a brand that customers feel connected to.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this episode of She Sells Differently, Andee breaks down the exact strategies that help product-based business owners thrive on Faire Marketplace—without leaving sales up to luck. If you’ve ever wondered why your products aren’t getting visibility on Faire, this episode reveals how to make the platform’s algorithm work for you. 

You’ll learn how to build an operational rhythm that Faire rewards, optimize your listings for visibility, and use proactive marketing to attract new retailers and repeat orders. Andee also shares real-world success stories, including how one brand saw five new wholesale orders within 24 hours after applying her visibility strategies. 

🔑 What You’ll Learn 

• Why success on Faire Marketplace comes from strategy, not luck. 
• How to optimize your shop’s minimum order quantity (MOQ) to balance visibility and profitability. 
• The crucial role of reviews in boosting conversion rates and how to get more five-star ratings. 
• How to write SEO-optimized product titles and descriptions that appeal to retailers. 
• Why visual storytelling through product imagery is key to standing out in a crowded market. 
• The importance of consistent product updates and why Faire rewards active sellers. 
• How to grow your reach beyond Faire through retailer outreach, Fair Direct, and email marketing. 
• How to use promoted listings strategically to build long-term retailer relationships. 

🚀 Action Steps 

1. Audit your Faire shop: Check your MOQ, product descriptions, and imagery. 
2. Focus on getting 35+ five-star reviews to boost visibility. 
3. Start sending weekly retailer updates through Faire’s CRM. 
4. Try Faire’s promoted listings to increase reach with high-value buyers. 
5. Build a consistent upload rhythm—add new products regularly. 

💼 Mentioned Resource 

The Faire Visibility Playbook  

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

What if you could grow your business without being glued to your phone 24/7? In this episode of She Sells Differently, Andee sits down with Lindsay Fletcher, a faith-driven entrepreneur who built a seven-figure service business- with fewer than 500 social media followers. 

Lindsay shares how she broke free from the “you must post every day” narrative and learned to grow her business through faith, prayer, and authentic relationships instead. Together, Andee and Lindsay unpack powerful lessons about redefining sales as service, setting healthy boundaries, and how collaboration (not competition) is the key to sustainable success. 

You’ll Learn: 

• Why your follower count does not equal your income potential 
• How prayer and intention can radically transform your business strategy 
• The power of networking through genuine community connection 
• How to identify and serve your ideal customer with excellence 
• Why saying no can be one of the most profitable moves you make 
• A simple, repeatable sales process for generating leads without relying on algorithms 
• How to reframe “selling” into serving with confidence and grace 

👉 Download Lindsay’s Free Resource: Five Prayers for Your Small Business — prayer.lindsayfletcher.co 

Connect with Lindsay: 

• Email: [email protected] 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Pop the cork- but let’s talk about what’s really inside the bottle. 

In this episode of She Sells Differently, Andee breaks down the five essential numbers that turn Champagne Sales- those flashy, brag-worthy revenue moments- into consistent, sustainable profit. 

If you’ve ever celebrated a record sales month but still wondered, “Where did the money go?” this conversation will change the way you measure success in your product-based business. 

Andee walks you through how to track what actually matters: the metrics that reveal your real growth, your real peace, and your real profit. 

You’ll learn: 

• The difference between Champagne Metrics and Substance Metrics 
• 5 key numbers every product-based business should know 
• Simple shifts that protect your peace and your margins 

Plus, stay tuned until the end for an exciting teaser about the She Sells Black Friday Soirée November 17–21: 5 days of champagne-worthy deals to help you sell more in 2026. Join the party here: andeehart.com/blackfriday  

Listen in if you’re ready to sell smarter, profit deeper, and toast to success that actually lasts. 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

This week on She Sells Differently, I’m joined by the incredible Monica Froese to talk about something game-changing for product-based business owners: how to use AI for e-commerce to turn your content into scalable digital products. 

If you’ve ever thought, “digital products don’t apply to me because I sell physical goods,” this episode will flip that belief on its head. Whether you sell candles, jewelry, skincare, art, stationery, or fashion, Monica explains how AI can help you repurpose the knowledge you already have into digital products that pad your profit margins and grow your shop sustainably. 

You’ll learn: 

• Why digital products are one of the smartest add-ons for physical product shops 
• How to use AI for e-commerce to brainstorm product ideas, find new audiences, and streamline creation 
• The secret to pricing digital products confidently (without overthinking page count or video length) 
• Creative examples of digital products for candle makers, artists, jewelry brands, and more 
• How QR codes and product packaging can double as a sales tool for your digital offers 

This conversation is packed with mindset shifts, practical strategies, and empowering insights for women in business who want to sell smarter, not harder. 

👉 Don’t miss the bonus tip at the end, where we share how packaging alone can become a sales channel for your digital products. 

Connect with Monica:

Website - https://monicafroese.com/
Reverse Idea Finder GPT- https://empoweredbusinesslab.com/gpt/

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community