She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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Are you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection. 

Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locations, breaking down the mindset shifts and tactical steps every product-based business owner needs to take that first step toward wholesaling success. 

You’ll learn: 

• The common fears that hold product makers back and how to overcome them 

• Why wholesaling is a long game and how consistent small steps lead to big wins 

• How to identify your ideal wholesale buyer and where to find them

• Tips for crafting personalized wholesale pitches that get noticed 

• The importance of persistence and follow-up to close wholesale deals 

Plus, stick around for a bonus mindset trick at the end that will help you stop overthinking and start wholesaling with ease! 

Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable. 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Andee welcomes Kerri Roberts, founder of Salt & Light Advisors—a people operations and HR consultancy serving small and remote businesses. With over 20 years of strategic HR experience, Kerri now guides entrepreneurs in building scalable, people-centered operations. 

What You Will Learn: 

• Kerri’s Career Blueprint: How a strategic HR professional moved from healthcare and corporate C-suite roles to launching her own people operations firm. 

• Courage vs. Confidence: Why stepping into “doing it scared” builds lasting confidence in your people-ops capabilities. 

• Redefining Success: The mindset shift that traded material achievement for freedom, balance, and purpose. 

• People Operations Fundamentals: 
  • Writing crystal-clear roles and SOPs 
  • Implementing a 30/60/90-day onboarding rhythm 
  • Tracking simple yet powerful performance metrics 
  • Streamlining your tech stack to eliminate overlap 
  • Cultivating culture through check-ins, peer forums, and gratitude rituals 

• AI-Powered Process Mapping: How to use ChatGPT to draft org charts, SOP templates, and job descriptions in minutes. 

Resources mentioned in this episode:  

• 🎧 Kerri’s podcast: Don’t Waste the Chaos (featuring Andee!) 

• 📦 HR in a Box people operations collective 

• 📚 Kerri’s new book, The HR Easy Button 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are your customers looking but not clicking “Add to Cart”?

If you’re refreshing your shop analytics every hour wondering why traffic isn’t turning into sales, you’re not crazy—your “Add to Cart” button might as well be invisible.

In this episode of She Sells Differently, Andee reveals the five biggest reasons customers don’t click Add to Cart—and how to fix them fast. These simple changes have helped her clients boost their Add to Cart clicks and increase conversions by 20%, 30%, and even 50% in just weeks.

You’ll learn:

✔ Why your product page feels risky—and how to make Add to Cart feel safe
✔ The photo mistake that kills Add to Cart clicks (and how to fix it)
✔ The copywriting tweak that makes your Add to Cart button irresistible
✔ How to explain your pricing so customers feel good about clicking Add to Cart
✔ Why a complicated checkout kills Add to Cart conversions—and how to fix it

This week’s Add to Cart action plan:

1.     Add one piece of social proof to build trust

2.     Rewrite one product description to sell benefits, not just features

3.     Simplify your checkout process so clicking Add to Cart feels easy and instant

➡ Listen now and turn browsers into buyers—one Add to Cart click at a time!

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Struggling with small business sales because you hate feeling pushy or “salesy”?

You’re not alone. Many women entrepreneurs shy away from selling because of bad sales experiences—and it’s costing them revenue and confidence.

In this episode, Andee Hart shares a personal story of a friendship damaged by a hard-sell approach and reveals how you can flip the script on sales to grow your small business authentically.

What you’ll learn in this episode:

• Why small business sales often feel icky—and how to change that
• 4 counter-cultural sales strategies to build trust and loyal customers
• How prioritizing the person over the sale actually increases revenue
• The secret to creating a customer experience that keeps buyers coming back
• Why collaboration over competition is a game-changer in small business sales

If you’re ready to feel good about selling—and grow your product-based business—you won’t want to miss this episode.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Mindset work is more than positive thinking—it’s a spiritual discipline, and for faith-based entrepreneurs, it can change everything. In this episode of She Sells Differently, Andee opens up about a simple spiritual practice that has helped her break cycles of fear, doubt, and hesitation in her business. Rooted in Biblical truths, Andee shares 3 mindset truths that will help you take control of your thoughts and walk confidently and boldly in your God-given calling as a business owner.

What You’ll Learn:

·       Why your mind isn’t neutral—and how that affects your business decisions

·       How to feed your mind with what’s true and life-giving

·       What “taking your thoughts captive” really looks like as a Christian entrepreneur

·       A powerful (and simple!) morning journaling practice that will help you start your day with peace and clarity

·       Encouragement for when the entrepreneurial road feels heavy or scary

Scriptures Referenced:

·       Ephesians 4:22

·       Philippians 4:8

·       2 Corinthians 10:5

Call to Action:

👉 Apply now for the She Sells Differently Mastermind launching this fall — designed to help faith-based entrepreneurs like you scale with clarity, courage, and Christ-centered confidence. 

🎧 If this episode blessed you, share it with a biz bestie and leave a rating + review on Apple or Spotify. Your words help others discover the show and step into their purpose!

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Feedback can either be your biggest growth driver—or a total confidence killer. In today’s episode, Andee shares a powerful 3-question filter to help you instantly decide whether feedback is useful or worth ignoring. You’ll also hear a personal story about tough feedback from a dream retailer and how Andee used it to elevate her brand. At the end of the episode, don’t miss a bonus mindset shift that will change the way you handle even the hardest-to-hear critiques.

What You’ll Learn:

·       The key difference between constructive feedback and unhelpful criticism

·       Why not all feedback (even from loved ones) deserves your energy

·       How to check if feedback is fact-based or just fear-based

·       A real-world story of how tough feedback helped Andee win more retail accounts

·       The bonus mindset shift that turns overwhelm into confident action

If you found this helpful, share it with a fellow product-based business owner who needs a feedback filter upgrade!

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

What if selling didn’t feel sleazy, scary, or self-centered—but instead felt like service? In this empowering episode, Andee is joined by longtime creative director, maker advocate, and soon-to-launch licensing agency founder Margo Tantau.

Together, they uncover why artists and product-based founders often struggle to sell what they’ve created—and exactly how to reframe it so selling becomes second nature. If you've ever hesitated to pitch your products, doubted your value, or felt personally rejected when hearing “no,” this is your sign to hit play.

🔑 What You’ll Learn:

·       The subtle mindset shift that makes selling your own products feel 10x easier

·       Why perfectionism is killing your sales—and how to move forward anyway

·       A simple visual strategy that gets buyers and art directors to say YES

·       What to do when your work gets a “no”—and why it’s usually not about you

·       How to pitch your products in-person without fear (including Andee's “10 seconds of courage” trick)

·       Why selling your creative work is a gift—and how to embrace that truth

💬 Soundbites You’ll Love:

“Done is better than perfect.”
“You make my job easier when you show me how your art fits my product.”
“We get in our own way more than we realize.”
“Start before you’re ready. Then improve in public.”

🔗 Resources & Links:

·       Margo Tantau's’s artist licensing agency: tantaustudio.com (coming soon!)

·       Margo’s podcast: Windowsill Chats

·       Join her membership with this code for your first month free! The Foundry

Pick ONE sales tip from today’s episode—maybe it’s walking into a boutique, creating a postcard, or rethinking how you frame your offer—and go try it this week. Then tell us how it went inside the She Sells Differently Facebook community!

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this finale to the “Burn Book of Bad Sales Advice” mini-series, Andee reveals one of the most counterintuitive yet transformative sales skills: the courage to say no.

In this episode:

• Why chasing every buyer leads to burnout, misaligned customers, and endless busy work (and how to break the cycle)

• Andee’s personal story of turning down a “wrong fit” sale and the powerful business results that followed

• The four pillars of discernment-driven selling that will help you attract the right customers (and gently repel the wrong ones)

• Why “no” is not a failure, but a strategic filter for growth—and how data backs this up 

• Actionable ways to ask qualifying questions, set clear boundaries, and use “no” as valuable data (not a personal rejection)

• How following up with empathy—not pressure—builds trust and gets you referrals or repeat business

• A “bonus tip” with Andee’s 3 go-to questions to ask after every sale you walk away from—plus how these questions can help you close more of the right sales in the future

Ready to transform your approach to sales, stop over-discounting, and finally serve your best customers with clarity and confidence? Listen in and get ready to reframe your sales fears for good.

Apply for Andee’s brand new She Sells Differently Mastermind! Doors open soon for a small, high-impact group—perfect if you’re ready to deepen your skills and scale your product-based business. 

https://go.andeehart.com/mastermind 

Don’t forget: Let Andee know if you loved the “Burn Book” mini-series! Drop some fan mail via the link above—your feedback shapes future episodes.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you burning out posting every day, only to hear crickets in your product business? This episode is your reality check—more content isn’t the answer. Andee breaks down the myth that “posting more leads to more sales,” and reveals the four types of high-converting content that will actually move your audience toward purchase.

In This Episode, Andee Covers:

·       The myth of “more is better” in content marketing—and why it keeps you stuck

·       What makes content truly strategic (hint: it educates, qualifies, and moves people closer to buying)

·       The four types of content that consistently generate sales for product-based businesses:

·       Why clear messaging and repeatable frameworks outperform viral “busy” content every time

BONUS: At the end, Andee reveals her own “Marketing Bank” system—her plug-and-play content vault and the Marketing Bank Genie AI tool to help you create strategic content in under an hour.

Resources Mentioned:

 Ready to sell with less stress and more strategy? Check out The Marketing Bank for high-converting content prompts, AI-powered content creation, and exclusive campaigns. Get $10 off your first month with the code “SSDMARKETINGBANK” at Product Marketing Bank

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In the second episode of our unapologetic Burn Book of Bad Sales Advice series, Andee is burning down the myth that following up with potential customers is “pushy.” If you've ever hesitated to send that second message or revisit a conversation because you didn’t want to come off as annoying—this episode is for you.

Andee reframes the fear around following up and delivers a powerful mindset shift that positions follow-ups not as pressure, but as service. With clear stats, real-life examples, and a 3-part strategy that will immediately boost your confidence, you’ll walk away knowing how to follow up in a way that is kind, clear, and closes the sale without the cringe.

✨ Plus: Stay until the end for Andee’s exact follow-up script you can start using TODAY.

In this episode:

• Why following up isn’t annoying—it’s leadership
• The Brevet stat that proves most people give up way too early
• How most buyers are distracted, not disinterested
• The 3 follow-up shifts that build trust and close sales
• A personal story from Andee's candle business and corporate life
• A clear, compassionate follow-up script you can swipe

🔥 Your Challenge: Do a Follow-Up Audit — Who have you left hanging out of fear or people-pleasing? Choose three potential customers to circle back with using today’s tips.

Links Mentioned:

• Episode on the 4 Types of Buyers
• Swipe my follow up script here

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community