She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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In this episode, Andee kicks off her Burn Book of Bad Sales Advice series by tackling a harmful myth: that slashing prices is the fastest way to make more sales.

Andee dives into why discounting out of panic can hurt your profits, undermine your confidence, and actually train your customers to wait for sales instead of buying from value. 

You’ll hear real talk about what constant discounts communicate (hint: it’s not what you want), how to reframe your sales strategy, and why planned, strategic promotions win every time.

🔑 You’ll Learn:

• Why discounting is like duct tape — a temporary fix for a deeper problem
• The top 3 messages panic promotions send to your audience
• The difference between panic and planned promotions (with examples)
• What ethical urgency and exclusivity look like for product-based brands
• The power of rewarding loyalty instead of attracting discount chasers

🎁 BONUS TIP:
Stay tuned to the end where Andee shares a no-discount promotion strategy that builds loyalty, demand, and profit — without touching your prices.

🛍️ Plus: Learn how the Product Marketing Bank can save you hours each month and help you sell confidently without relying on discounting your prices.

👉 Get your first month for just $10 using the promo code “BANK10”

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this episode of She Sells Differently, Andee sits down with Kristin Pruis, a seasoned brand and web strategist, to discuss how product-based small business owners can transform their websites into powerful sales tools. 

Kristin shares her journey from self-taught coder at age 10 to helping faith-driven, mission-based female entrepreneurs create websites that are not just visually appealing but also strategically designed to drive sales.

What You'll Learn:

• The difference between art and design in the context of web development
• Common signs that your website might be hindering your business growth
• Essential elements every website needs to function as a 24/7 sales machine
• The importance of lead magnets and how to effectively implement them
• How blogging can enhance your SEO and establish authority in your niche
• Simple SEO strategies for beginners to increase website traffic
• Tips for product-based businesses to engage and convert website visitors

Special Offer:

Kristen is offering She Sells Differently listeners 30% off her DIY Website Workbook. Use code SHESSELLS at checkout to access this comprehensive guide to planning, writing, designing, building, and launching your website in just four weeks.

Connect with Kristen:

Website: https://kdesign.co
Blog: https://kdesign.co/blog
Instagram:
https://www.instagram.com/thekdesignco

Resources Mentioned:

• DIY Website Workbook by Kristin Pruis

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you’re tired of scrambling to send emails, post on social media, or manually follow up with customers, this episode is for you. Andee walks you through three powerful (and surprisingly simple) ways to automate your marketing so that it runs while you rest — all without losing the personal touch your brand is known for. 

Discover how evergreen email sequences, creative lead capture systems, and strategic campaign planning can help you sell more with less hustle.

In this episode, you’ll learn:

• Why automation is the secret weapon for scaling product-based businesses
• The difference between "cold" automation and connection-driven automation
• Three types of evergreen email sequences every product business should have
• How to set up automated lead capture online and at in-person events
• The power of proactive campaign planning and how the Product Marketing Bank can save you hours each month
• Mindset shifts to help you go from “doing it all” to thinking like a true CEO

Resources Mentioned:

• 👉 Try Flodesk Email Platform
• 🧠 Product Marketing Bank – First month HALF OFF with code “SSDMARKETINGBANK”

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this powerful and heartfelt conversation, Andee sits down with Kirsten Tyrell — emotional intelligence coach, entrepreneur, and co-host of Millionaire University — to unpack why building a business the hustle harder way is no longer enough. 

Kirsten shares her journey of navigating success, failure, grief, and entrepreneurship through the lens of emotional intelligence. Together, they explore why emotional regulation is the missing piece for so many entrepreneurs, how to heal from business trauma, and why honoring your full self (body, mind, and spirit) unlocks true financial freedom. 

Plus, Kirsten shares a practical way to start shifting emotional triggers today — and Andee offers a personal reflection from her corporate-to-entrepreneur journey.

Connect with Kirsten:

Follow Kirsten on Instagram here.

Kirsten's Website

Listen to Andee's episode on Millionaire University here.

Episode Highlights:

• How to recognize and shift the emotional triggers that hold you back
• Why traditional mindset work isn't enough (and what actually moves the needle)
• How to stop self-sabotaging your business success
• A daily emotional regulation practice to stay grounded and empowered
• Why simplifying your offers is crucial to scaling your business with ease
• The real reason sales sometimes feel "gross" — and how to sell with integrity instead

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

You're doing all the things—posting on Instagram, updating your site, tweaking your captions—and still seeing slow sales. In this episode, Andee reveals the 5 hidden habits that are quietly killing your product sales and what to do about them. From making it too hard to buy to relying entirely on social media for sales, this episode is a reset button for any product-based business owner who's ready for results.

Stay tuned to the end for a bonus tip that helped one of Andee’s clients go from zero sales to daily sales—just by making one simple shift in her content strategy.

In this episode, you’ll learn:

• Why 90% of salespeople never follow up—and how it’s costing you revenue
• The website mistakes that make customers abandon their carts
• Why “features-first” marketing is falling flat
• The trap of relying too heavily on Instagram or TikTok
• How showing your face and sharing your voice actually builds trust (and boosts sales)

🔥 Bonus Tip: Discover how a product-based business owner increased daily sales by switching from static product photos to sharing simple, behind-the-scenes stories.

Resource Mentioned: 💻 ProductMarketingBank.com – Andee’s plug-and-play marketing strategy vault for product-based businesses.

If you’re ready to sell smarter and stop second-guessing your marketing, check out the Product Marketing Bank. It's your go-to system for consistent, confident product sales.

📣 Got a favorite takeaway from today’s episode? Send the podcast some fan mail using the link at the top of the show notes!

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you ready for the million-dollar question we all want the answer to? How do you build your business with organic marketing content?  

Today, Ashley Alderson is sharing her 3-ingredient recipe to create 6 essential pieces of content that builds community and drives sales. Her recipe includes creating branded content, sales content that clearly communicates your products value, and engagement content. This 3-ingredient recipe is the secret to building strong, authentic relationships with your audience. 

She is also diving into the importance of mindset in business and how transitioning from an entrepreneur to a CEO mindset can set the groundwork for success.  

Ashley is the Founder/CEO of The Boutique Hub, connecting over 100,000 independent retail stores, ecommerce brands and the boutique industry worldwide. She's an industry disrupter teaching business owners how to grow their business in community over competition, through their membership program, live events, and high-level programs. Ashley is a wife, mom of three in middle and high school, lover of sarcasm, old lady basketball and all things horses. 

So, if you are ready to connect with your customers and grow your business through 6 essential content tips that drive organic growth and engagement than this episode is for you! 

Connect with Ashley 

Website - http://theboutiquehub.com/ 

Instagram - @theboutiquehub 

Instagram - @ajalderson 

Episode Highlights: 

• Initial challenges with the online shopping mall concept & pivot to community building 

• Growth of boutique hub 

• Key factors for business success 

• Entrepreneur vs CEO mindset 

• Content strategy for marketing 

• 6 essential pieces of content for growth 

• Trends and innovations in product-based businesses 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you ready to scale your business through wholesaling and are wondering if Faire marketplace is right for you? 

With over 700,000 retailers and 100,000 wholesalers, Faire marketplace could be a great place to wholesale your products. 

But the platform does have its pros and cons. It offers incentives for retailers, buyer protection, payment terms and free shipping through their subscription service. But on the other hand, you will pay up to 19% in commission costs, and you still have to deal with that pesky algorithm when it comes to visibility. 

So, is Faire marketplace right for you? Tune in to today’s episode that is full of actionable advice and explore how Faire could become a powerful avenue for your business to thrive in the competitive wholesale marketplace. 

Resources 

Faire Growth Formula Secret Podcast - https://andeehart.com/secretpodcast 

Highlights: 

• Overview of Faire marketplace as a platform for wholesaling 

• Pros and cons of selling on Faire 

• Strategies for using Faire effectively 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are fears and emotions holding you back from having a successful business?  

Today, I have my biz bestie, Rachel Tenney, back on the podcast and she is sharing her personal experience with fear and disappointment and a failed launch and how these challenges shaped her business journey. 

Rachel turned a failed launch into a catalyst for growth and shares how instead of being immobilized by fear and discouragement, she chose to embrace a process of emotional honesty and vulnerability. 

We are diving into Rachel’s 7-step process to navigate the fears and emotions associated with entrepreneurship that will help you grow your business. 

So, if you are ready to learn how these negative emotions can stunt your growth and keep you from reaching your full potential then this episode is for you!  

Resources 

Own your own emotions course and use code SHESELLS for $50 off the course 

https://thevocasociety.mvsite.app/af/link/231513630/1  use code SHESELLS for $50 off the course 

Why manifesting your goals doesn’t work with Rachel Tenney - https://andeehart.com/manifesting-your-goals/ 

Highlights: 

• Importance of recognizing and addressing emotions in business 

• Rachel’s experience of launching a product that didn’t succeed 

• Personal growth and realization of the role of emotions in business 

• Rachel’s process of addressing emotional blocks 

• Procrastination as a sign of fear, not laziness 

• The importance of lamenting and grieving disappointments 

• The role of community in processing emotions 

• Rachel’s 7-step process for emotional processing 

• Why tackling emotional challenges in business is vital to move forward 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you battling self-doubt and distraction on your journey to entrepreneurial success? 

In today’s episode Brooke Jefferson is sharing the top reasons why many female entrepreneurs aren’t hitting their financial goals in their business. And she’s digging into mindset blocks, like when we let self-doubt creep in and compare ourselves to others (something we all do at times) plus why not giving up and sticking with your plan long-term is the key to success. As well as the art of storytelling in marketing and how you can make your brand more personable and relatable. 

Brooke Jefferson is your down to earth, new best friend from Oklahoma. She is a believer, wife, mama to two, family photographer, and faith-based business coach. Brooke is the host of the Book More Photography Clients Podcast where she is on a mission to serve Christian women who run service-based businesses and help them make more money without the hustle and while honoring God in everything they do. 

So, if you are ready for actionable insights and encouragement to help you navigate the unique challenges of entrepreneurship, build a sustainable business and truly sell differently than this episode is for you! 

Connect with Brooke 

Instagram - https://www.instagram.com/brookejjefferson 

Resources 

Heather Shriver Burns - https://www.instagram.com/heathershriverburns/ 

Ali Spitsbergen - https://www.instagram.com/alispitsbergen/ 

Episode Highlights: 

• Overcoming mindset and business challenges 
• The Unicorn mindset 
• The need for biblical affirmations and grounded disciplines 
• The problem of negative self-doubt and mindset 
• The impact of marketing being too generic or vanilla 
• Brooke’s journey through a humbling year 
• Advice for entrepreneurs feeling stuck or overwhelmed 
• Understanding business as a calling with purpose 
• The significance of knowing your impact and waking up with intention 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

How do you elevate your brand, amplify your presence, and transform yourself into a bold confident promoter of your work? 

In today’s episode Kae Wagner shares her experiences in both fiction and nonfiction writing, detailing how her books serve as powerful tools for business growth and personal expression. 

She dives into the importance of vision, voice, and visibility when promoting one’s work, and emphasizes the value of being authentic and the necessity of aligning one’s mission and vision to drive success. And she provides insights on overcoming the fear of selling by connecting deeply with your purpose, which helps you become a more magnetic presence both online and offline. 

And Kae dives into the significance of storytelling in business and how every creator can tap into their unique narrative to create deeper connections with their audience. And provides advice for aspiring authors, highlighting how integrating personal stories with problem-solving can elevate a book’s impact, turning it into a lucrative business card that opens doors to various opportunities, from keynote speaking to online courses. 

Kae Wagner is the founder and president of North Star Marketing and the Bold Authors Network. As an entrepreneur, expert marketer, promoter, and bestselling and award-winning author, she has turned her focus to the author and publishing world to help authors promote their books and back-end programs through the Bold Authors Network. She’s helping Authorpreneurs solve the big problems the Indie Publishing world is facing - dealing with issues of falling off the Amazon Cliff to AI’s impact on the industry. Selling books does require different strategies these days, and Kae Wagner is leading the charge. 

So, if you are ready to dive into strategies that redefine the sales approach, making it more centered on genuine human connection and lasting impact this episode is your guide to thinking, selling, and creating differently. 

Connect with Kae Wagner 

• Website - https://www.kaewagner.com/ 

• Website - https://kaewagner.simplero.com/ 

• Kae’s Books on Amazon - https://www.amazon.com/stores/author/B0B59XQKPF?ccs_id=203ac03e-94fc-4ea4-b966-e1105be9f82d 

• Instagram - https://www.instagram.com/authorkaewagner/ 

Episode Highlights: 

• Mindset shift in promotion and selling
• Overcoming introversion to market effectively
• The three V’s of bold promotion 
• Ensuring visibility doesn’t turn into vanity 
• Keeping mission and vision in focus 
• Differences in marketing strategies for fiction vs nonfiction 
• Building a loyal readership 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community