She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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The most common question I got asked by my clients is “what would you do first if you were starting a business from scratch?”  

And I tell my clients if I could go back and start over, I would start with building an email list and having an email marketing strategy in place.  

Why would I start an email list vs focusing on social media? How often have you heard about accounts being closed down and business owners losing all of their followers, and having to start over?  

We don’t own our social media following but we do own our email marketing list.   

With social media it can be hard to break through all the “noise” but with email marketing your emails are landing directly in their inbox.  

According to Sales cycle, 50% of people buy from email marketing at least once a month. How could that impact your business?  

Today, I’m diving into my #1 marketing strategy and how you can start laying the foundations and building and nurturing your email list with my 3-part framework strategy.  

Are you ready to start an email list and start paving the way for elevated sales and sustained growth? If so, press play and let’s go!  

Episode Highlights: 

• The importance of email marketing and building your list 

• Which CRM platform should you choose (and what is a CRM) 

• Benefits of crafting a lead magnet 

• How to begin building your email list 

• How to nurture your email list 

• Why you need an email content calendar 

• Using automations with your email list 

• Why you should personalize your emails to your list 

 Grab 50% off your first year of Flodesk: https://flodesk.com/c/HARTDESIGNCO 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you confused on how to wholesale your products? 

I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. 

And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating a product collection for wholesaling. Week 3 will be how to optimize your Faire wholesale site. And week 4 will be how to understand if your product-based business is ready for wholesaling. 

So, if you are ready for a comprehensive guide to wholesaling basics and you are ready for the journey of expanding your business into the retail market, then today’s episode is for you! 

Resources: 

She Sells Wholesale Course - https://andeehart.com/wholesale  

Episode Highlights: 

• What is the difference between wholesale and consignment? 

• What does MOQ mean? 

• Do I charge retailers tax on a wholesale product?

• How to calculate the wholesale price of a product? 

• What should I include in a wholesale agreement? 

• Do I need a wholesale catalog? 

• What is the difference between a wholesale catalog and a line sheet? 

• How do I accept payment for a wholesale order? 

• What is the best way to ship wholesale orders? 

• How do I prepare for a meeting with a retailer? 

• Where can I find new retailers? 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

What does a wildly successful pop-up market look like?  

Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience.   

The unexpected challenges she faced during her pop-up market and how she overcame them.   

Her strategy for maximizing sales while maintaining customer satisfaction.   

The importance of highlighting unique features and minimizing the barriers for purchase and so much more.  

So, listen in on Mina’s inspiring journey of resilience during her first pop-up market and her invaluable insights for aspiring and established product-based business owners.  

Would you like to learn exactly how I 20x’ed my return on investment at my last pop-up market and continued making sales from the same customers for months following the pop-up market? Join Pop-Up Market Prep – learn more here https://hartdesignco.thrivecart.com/pop-up-market-prep/  

Resources: 

How to use Consumer Market Trends to Build Your Product – Based Business - https://andeehart.com/episode113/  

Connect with Mina: 

Website: https://tophoscandles.com (10% off first order with email sign up) 

Instagram: https://www.instagram.com/tophoscandles 

Episode Highlights: 

• Sales strategy at pop-up markets 
• Highlighting unique product features 
• Engaging with customers 
• Minimizing barriers for customers to purchase 
• Dealing with unexpected challenges 
• How to choose which pop-up market to participate in 
• Assessing pop-up market success 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

One question I’m often asked is “how did I make the leap from corporate life to entrepreneurship?” 

So, I’m sharing my journey of why I left my corporate sales job, which I actually really liked, after 17 years, to become an entrepreneur.   

I’m reflecting on my evolving definition of wealth and how I am finding tremendous fulfillment in pursuing purpose in my life rather than just financial success.  

I’ll share how faith and prayer played a pivotal role in my decision-making process, culminating in a defining moment that led to me taking the leap into full-time entrepreneurship.  

I’m getting a little more personal and sharing my challenges, my faith and my determination while building my bridge to entrepreneurship and a more purposeful lifestyle. 
 
 
 
And friend, it’s never too late to explore your passions and create the lifestyle you truly desire, so if you are ready for some inspiration – press play and listen in! 

Episode Highlights: 

• The transition from corporate life to entrepreneurship 

• How I unexpectedly entered into corporate sales and how it prepared me for entrepreneurship 

• My dance background provided valuable skills and confidence that translated to success in my corporate job 

• My first foray into entrepreneurship during the pandemic 

• Managing growth in my candle business alongside my full-time corporate job 

• My reflection and prayers for clarity on leaving my corporate job to pursue entrepreneurship 

• What made me take the leap into full time entrepreneurship 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you tired of feeling like you’re just another face in a crowded market when selling your products?  

Do you feel like you’re always trying to blend in with your competitors?  

In today’s episode I’m diving into why you need to embrace your uniqueness and how that can be a game changer for your business growth and how it can help you increase sales.  

I'm sharing stories from Sugarfina and my biz bestie, Rachel Tenney, and how they embraced being different which has led them to having life-long customers and thriving businesses.  

Don’t forget friend when you sell authentically it’s not just about the numbers, it’s about truly connecting with and serving your audience which well fuel your confidence and your joy! 

So, if you are ready to embrace your unique traits, learn why being different is your secret weapon and increase your sales then today’s episode is for you! 

Ps. Merry Christmas and enjoy some of my most popular episodes from 2024 in January and I’ll be back February 5th 2025 with season 2 of the She Sells Differently podcast! 

Resources: 

Join my Free She Sells Differently Facebook Group - https://www.facebook.com/groups/shesellsdifferently 

Rachel Tenney’s the VOCA Society - https://www.vocasociety.com/join 

Episode Highlights: 

• Three key reasons being different can help you increase sales 

• Make sure you are standing out from the crowd 

• Align your sales approach with your personal values 

• Build connections, trust and loyalty 

• Embrace your uniqueness 

• Focus on serving your audience 

• Importance of community support 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you ready to set yourself up for success in 2025?  

In order to do so we need to evaluate our sales strategies from 2024 so that we can truly move the needle towards success in 2025. 

In today’s episode we dive into analyzing top-performing sales strategies, product favorites and what events in 2024 really helped move the needs when it came to your sales. 

Next, it’s out with the old and in with the new! I’m sharing the importance of understanding which products and activities are underperforming and why you need to let them go. And I share one of my favorite activities, calendar mapping, which focuses on key launches and prepping for seasonal periods.  

So, if you are ready for actionable insights and a tactical planning strategy that will help you to thrive in the new year then this episode is you!  

Resources  

Strategic wholesale planner for product makers – The yearly planner that will take the guesswork out of creating an organized rhythm for your product-based business https://andeehart.com/strategic-planner 

Join the Wholesale Collective - https://andeehart.com/wholesale  

Episode Highlights: 

• Reflecting on 2024 

• Evaluating sales strategies and product performance for 2025 

• Financial impact of carrying underperforming products 

• Reviewing sales channels and marketing activities 

• Focusing on activities that bring joy 

• Building a CEO mindset for growth and sustainability 

• Setting strategic goals for the New Year 

• Calendar mapping of key events and product launches 

• Importance of rest and recovery 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

What if the secret to sustainable business success isn’t just in your strategy, but in how you lead your people?  

Today, I am diving into the power of an effective people strategy with Lindsay White and how to navigate the complexities of leadership as well as how to foster a thriving culture in your business.  

Lindsay breaks down common misconceptions of leadership and the critical importance of having a feedback friendly environment for which she shares her feedback framework to recognize success, address challenges and strategize for future success.  

And we dig into a people strategy where Lindsay offers practical steps from envisioning business growth to defining ideal employee attributes and developing clear job descriptions to help business owners seamlessly navigate the hiring process.  

Lindsay is a sought-after executive coach, people operations expert, and podcast host who believes that every business, deserves three things - great leadership, an impactful people strategy, and a culture that inspires. She is passionate about guiding business leaders at all levels in creating a leadership style that is authentic and grounded in their values and purpose.   

So, if you are ready to gain actionable insights into how a strategic people strategy can transform your business and leadership style then today’s episode is for you. 

Resources: 

 The People Strategy Playbook - https://highvoltageleadership.kit.com/97deda134f  

The Rockstar Recruitment Workbook - https://highvoltageleadership.kit.com/c8794e8fb8  

Connect with Lindsay: 

Instagram - https://www.instagram.com/highvoltleadership/
Facebook - https://www.facebook.com/highvoltageleadership
LinkedIn - https://www.linkedin.com/in/lindsay-white-high-voltage/
Website - www.highvoltageleadership.ca  

Episode Highlights: 

• Overview of leadership challenges 
• Need for fostering a feedback-friendly environment 
• Lindsay’s feedback framework 
• Managing emotions in leadership 
• Power of vulnerability in leadership 
• Importance of having a people strategy in small businesses 
• Common business challenges 
• An effective people strategy for entrepreneurs 
• Value of employees understanding their work’s impact 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

As an entrepreneur our journeys are full of ups and downs and today, I’m grateful for some unexpected blessings in my business and in my personal life.  

I’m sharing 10 unexpected things that I am grateful for this year and they may just surprise you! I’m feeling grateful for sudden sparks of inspiration during mundane tasks, for the amazing team that I have built in my business, and I’m also feeling grateful unexpected client feedback. Because even if it’s harsh I’ve learned valuable lessons and it has given me renewed determination moving forward.  

So, if you are ready to hear some of my unexpected blessings that I’m grateful for this year and to find your own inspiration this Thanksgiving season, press play and listen in.  

Resources: 

4 Business boundaries to set to avoid burnout and succeed as an entrepreneur - https://andeehart.com/episode115/ 

5 Things I wish someone had told me about entrepreneurship - https://andeehart.com/episode134/ 

Episode Highlights: 

• 10 things I’m grateful for this year 

• Sudden sparks of inspiration 

• Realization you don’t have to do it all 

• Unexpected client feedback 

• The courage to say no 

• Importance of positive affirmations 

• Building inner strength and resilience 

• Learning to accept imperfections 

• Receiving and learning from feedback with humility 

• Joy of being part of my client’s journeys

• Major life changes 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

How often have you felt held back by fear when trying to sell your product or service? Are these fears holding you back from achieving your business dreams? 

Today, I am sharing a training I did in my free Facebook group, you can join here, and it’s one that really resonates with myself and those inside my group as well. Overcoming the fears that holds us back in our product-based businesses. 

From battling perfectionism, to the fear of rejection, to the ever-dreaded myth of market saturation, and the common fear of feeling to salesy, I am helping you flip the script on these fears and how to reframe them so that you can achieve your business dreams.  

So, if you are ready to dive into the common fears that haunt every entrepreneur and how to overcome those fears with my actionable steps then today’s episode is for you!  

Resouces: 

She Sells Differently Facebook Group - https://www.facebook.com/groups/shesellsdifferently 

Episode Highlights: 

• Join the She Sells Differently Facebook group 

• Fear of perfectionism and how it is holding you back 

• Fear of rejection and reframing no to not yet 

• Normalization of rejection in sales 

• Common misconception that the market is too saturated 

• Reframing that mindset of feeling to salesy or icky when selling 

• Not responding emotionally to a buyer saying no 

• Potential reasons a customer may tell you no and none of them have to do with you or your product 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

A common theme from my clients, and in Facebook groups, is that you want to get your products on retailers' shelves but how do you find retailers for your products?  

And I have a unique viewpoint of this because I am a retailer, so these ideas are from a retailer's point of view because we are always looking for innovative products for our shelves.  

In today's episode I’m sharing insider tips on where you can find retailers and how to curate a list of retailers. And I know that these tips work because I’ve used all of them to find wholesale accounts for my own candles.  

So, if you have been dreaming about seeing your products on retailers' shelves but have been stumped about where to start or how to find the right retailers’ then this episode is for you!  

If you want to go deeper on getting your products onto retailers' shelves join my free challenge, 5 retailers in 5 days. We kick off on December 2nd, 2024! Join the challenge here https://andeehart.com/challenge.  

Episode Highlights: 

• What is Faire marketplace 

• How much commission does Faire take 

• Benefits of using Faire 

• Tips for finding retailers to wholesale your products 

• Utilize local shops to wholesale your products 

• Note stores while on vacation that would be a good fit for your products 

• Incentivize family and friends 

• Utilize online platforms 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community