She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Send us Fan Mail

Are you a product maker wondering if your business is ready to take the leap into wholesale? 

Wholesaling is a game changer for any product-based business.  

It literally helped me quit my 17-year career in corporate sales. 

In today’s episode I'm walking you through the essential elements of determining whether your product-based business is prepared to dive into the lucrative world of wholesaling. 

I’m debunking common fears and misconceptions around wholesaling, such as concerns over pricing, production capacity, and potential rejection by retailers. And I offer indicators to assess your business’s readiness for wholesale. From garnering consistent positive feedback and strong branding to ensuring reliable sourcing and an ambition to scale. 

So, if you are ready to see if your business is wholesale-ready and possibly transform your life like I did then press play and listen in! 

Resources: 

Quiz – https://andeehart.com/quiz 

5 Retailers in 5 days Free challenge - https://andeehart.com/challenge 

How to successfully wholesale your products - https://andeehart.com/episode136/ 

How to curate a standout wholesale product collection in 5 steps - https://andeehart.com/episode137/ 

Optimizing Your Faire Site: Coaching Session with Lucas Hill – https://andeehart.com/episode138 

Episode Highlights: 

• Wholesale 101: What does wholesaling mean? 

• Benefits of wholesaling for product-based businesses 

• Key indicators so you know if your business is ready to wholesale 

• Overcoming common wholesaling fears 

• Strategies and secrets to successfully wholesale your products 

• Common misconceptions about wholesaling 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you Faire sales feeling stagnant?   

Today, I am coaching Lucas Hill of LH Mercantile through optimizing his Faire wholesale site.  

Lucas Hill is the owner of LH Mercantile. Lucas started his business with one product —t-shirts — but quickly realized his true passion was home fragrance. Since then, LH Mercantile has evolved into a full line of candles, wax melts, room sprays, and other home fragrance essentials.   

While Lucas is bustling with consumer orders, traffic on his Faire site has hit a slump.  

Today, I’m sharing actionable strategies tailored to revive stagnant sales, starting with optimizing listings and how to keep your product catalog fresh and dynamic. We dive into how to create compelling product photography including expert tips on utilizing inexpensive props and ensuring each collection tells a consistent visual story.  

And I’m sharing a game-changing tactic, offering retailers testers at a strategic price point to boost reorders.  As well as the need for robust product descriptions and optimized titles using popular keywords.   

So, if you are ready for actionable tips with practical advice and transformative strategies to boost your Faire wholesales orders then today’s episode is for you!  

Interested in checking out Lucas’ products? Use code "andeehart" for 15% off your order. https://shoplhmercantile.com/discount/andeehart  

Connect with Lucas:  

Website: www.shoplhmercantile.com 

Facebook: https://www.facebook.com/lhmercantile22 

Instagram: https://www.instagram.com/lhmercantile

Episode Highlights: 

• Stagnation of orders on Lucas Hill’s Faire site 
• Why you need to continually optimize and market on Faire 
• Utilizing collections to boost sales 
• Use creative, branded names for product collections 
• Product listing and optimization tips 
• Importance of diverse product photos 
• Use of props and simple hero images for product photography 
• Organizing your products into seasons 
• Creating collections that extend sales into non-typical months 
• Using testers as a key sales tactic 
• Adjusting product descriptions to appeal to retailers 
• Utilizing keyword optimization and A/B testing product titles 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you struggling to make the leap from direct-to-consumer sales to wholesaling your products to retailers? 

The challenge with this transition is that your wholesale product collection should look and feel a little different because you should be curating your collection with the retailer in mind. 

Today, I’m diving into the art of curating a wholesale product collection with my top 5 strategies. We get to the core of what makes retailers want to stock your items, how to use your past sales data to create new products, why you need to simplify your SKU’s, how to price your products for profit, and the importance of following market trends. 

So, if you are ready to transform your product lineup to attract retailers and ensure your brand stands on retailers' shelves then today’s episode is for you! 

Resources: 

How to wholesale your products effectively -  

https://andeehart.com/episode136/ 

How to use consumer market trends to build your product-based business - https://andeehart.com/episode113/ 

She Sells Wholesale Guided Course - https://andeehart.com/wholesale  

Episode Highlights: 

• How to create a cohesive product line 

• Iterating your products based on your best sellers 

• Why you need to simplify your SKU’s and how many you should have 

• Importance of different price points for diverse consumer appeal 

• Why you should pay attention to market trends 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you confused on how to wholesale your products? 

I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. 

And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating a product collection for wholesaling. Week 3 will be how to optimize your Faire wholesale site. And week 4 will be how to understand if your product-based business is ready for wholesaling.  

So, if you are ready for a comprehensive guide to wholesaling basics and you are ready for the journey of expanding your business into the retail market, then today’s episode is for you! 

Resources: 

She Sells Wholesale Course - https://andeehart.com/wholesale 

Episode Highlights: 

• What is the difference between wholesale and consignment?

• What does MOQ mean? 

• Do I charge retailers tax on a wholesale product? 

• How to calculate the wholesale price of a product? 

• What should I include in a wholesale agreement?

• Do I need a wholesale catalog? 

• What is the difference between a wholesale catalog and a line sheet? 

• How do I accept payment for a wholesale order? 

• What is the best way to ship wholesale orders? 

• How do I prepare for a meeting with a retailer? 

• Where can I find new retailers? 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you ready to be successful on Etsy and skyrocket your sales? 

In today’s episode we are joined by Dylan Jahraus who is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course.   

Dylan is diving deep into strategies that differentiate successful Etsy sellers from the rest of the noise on Etsy, and she shares the secret to choosing the right products for Etsy’s platform and elaborates on the importance of building long-term customer relationships for continued success.  

Dylan also dismisses the notion that Etsy is a crowded marketplace and shares several examples on how to be innovative with your products so that you can stand out. And she answers the question that I hear quite often - “Should I be on Etsy or Shopify?”  

So, if you are ready to discover strategies on how to maximize product appeal, stand out in a saturated market and harness the power of exceptional customer experience then this episode is for you.  

Connect with Dylan  

Website: https://dylanjahraus.com/ 

Instagram: https://www.instagram.com/DylanJahraus/ 

Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-with-dylan-jahraus/id1647518076 

YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw 

Free Bonus from Dylan - When you schedule a call to chat more about your Etsy shop and challenges and to learn more about our 1:1 coaching: https://calendly.com/dylanjahraus/your-free-bonus-with-coaching-more-sales-fast 

Resources 

How strategic product packaging can boost your sales - https://andeehart.com/episode132/ 

How to use consumer market trends to build your product-based business - https://andeehart.com/episode113/ 

Episode Highlights: 

• Understanding the changing landscape of Etsy
• Key elements of a successful Etsy shop 
• Benefits of focusing on customer experience 
• Choosing the right products for Etsy 
• How to differentiate yourself on Etsy 
• Balancing wholesale and direct-to-consumer sales 
• How to choose between Etsy and Shopify 
• Tips for new sellers on Etsy 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

As I celebrate 1 year since leaving my corporate job to chase my entrepreneurial dreams, I’m reflecting on the valuable lessons I’ve learned along the way.   

I’ve had my highest highs and lowest lows as an entrepreneur and today I’m sharing with you 5 things I wish someone had told me about when it came to this entrepreneurship journey.  

And these lessons are not meant to scare you because even though it’s been a year of hardships, I would do it all over again in a heartbeat without a second thought. Despite the hardships this year has been full of growth and excitement. 

So, whether you are on the fence about jumping into entrepreneurship or already on your entrepreneurial path, I hope my experiences will inspire and guide you. 

Episode Highlights: 

• Realities and rewards of building a business 

• The entrepreneurial journey demands everything you have 

• Courage and confidence – the pillars of entrepreneurship 

• Embracing self-discipline and tenacity 

• Relying on faith

• The roller coaster journey of being an entrepreneur 

• Establishing daily rhythms for success 

• Setting boundaries 

• Building a supportive network 

• The reality of growth and success 

• Expect challenges and celebrate progress 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

As the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn't just reduce stress; it also translates into better sales outcomes.  

Today’s episode, is a treasure trove of actionable ideas designed to help you get ahead, so you can maximize your holiday sales this season.  

I’m sharing 10 creative holiday sales promotional ideas to help you get ahead and have better sales this season.  

So, if you have ever found yourself on Thanksgiving Day thinking about a Black Friday promotion without a single plan in place, this episode is for you!  

Episode Highlights: 

• Suggestions for brick-and-mortar and online stores 

• Creative ideas for virtual events 

• Partnering with a charity 

• Buy now, save later 

• Exclusive early access event 

• Curate gift bundles 

• Holiday-themed giveaways

• Limited edition product release 

• Flash sales

• Gift with purchase 

• Curate a holiday gift guide 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.  

I know I’m guilty of shopping online or in stores and making a decision on a product based on its packaging because it’s a part of our consumer psychology to be attracted to products based on packaging.  

Today we are going to dive into 4 key ways that your product packaging can help sell more of your products. And this is key because many times your product packaging is the first thing consumers see so it’s absolutely essential that your product is packaged correctly.   

So, if you are ready to dive into an often-overlooked but crucial aspect of your business, product packaging, and are looking for actionable steps then press play and listen in!  

Resources:  

Product packaging audit with Andee - https://andeehart.hbportal.co/public/66ad377cc122f00019890b46/1-Select_a_service

Episode Highlights: 

• Consumer psychology and the impact of packaging  

• The role of product packaging in consumer decision-making 

• 4 key ways your product packaging can help sell more products 

• Attract consumer attention with eye-catching package designs 

• Relation between packaging quality and perceived product quality

• Communicating important information on your product’s packaging 

• Enhancing customer experience with your product packaging 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

We’ve all heard the buzz around AI (artificial intelligence) but how can we use it effectively to boost our sales productivity and elevate our business?

And we’ve heard the mantra “work smarter, not harder” and that is where AI comes in to help with some of the heavy lifting that comes with having a business. 

Today, we are diving into the world of AI tools and how they can streamline our business operations.  

From tools like AI-driven CRMs (customer relationship management) that manage your leads and predict sales, to chatbots that can enhance the customers experience, to email marketing automation, and AI-driven sales forecasting and analytics that can help predict demand, manage inventory and ultimately boost your sales! 

 So, if you are ready to work smarter and not harder and incorporate AI tools into your business to boost your sales productivity then today’s episode is for you! 

 Resources: 

Sales Tools: https://andeehart.com/salestools 

 Episode Highlights: 

• Understanding AI (artificial intelligence) in sales productivity 

• Value of AI for small businesses 

• AI-Powered Customer relationship management tool (CRM) 

• Benefits of AI-driven CRM 

• Benefits of chatbots for small businesses 

• Email marketing automation 

• Sales forecasting and analytics 

• Using data-driven insights and forecasts in your business 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Lately I have been talking with my clients about how to reframe your mindset in order to dramatically increase your sales.  

The tips I have shared with them have helped them refocus and reframe when they are talking to their potential customers.   

And when you reframe your mindset and your sales mindset, it helps you focus on what is important and will help you dramatically increase your closing rate. 

Today, we are diving into the fact that you can learn to sell! And we are going to forget the stereotype that only bold extroverts can be successful salespeople, and you can absolutely learn how to sell in a way that aligns with your God-given values. 

We are also tackling the fear of rejection with a reality check. And how 10 seconds of courage has the power to change your business.  

So, if you are ready to up your sales game and reframe your mindset when it comes to sales and grab a pen and paper, because this is one episode you’ll want to take notes on!   

Episode Highlights: 

• Reframing your mindset to increase sales 

• Dispelling the myth that sales is only for a certain type of person 

• Importance of learning to connect with ideal customers 

• Selling authentically aligned with one's personality and values 

• Acceptance that hearing "no" is part of sales 

• Reframing "no" as "not yet" 

• Learning from feedback provided in rejections 

• Using feedback to improve product offerings and business 

• Overcoming fear by taking short bursts of brave actions 

• Potential benefits of courageous actions in sales 

• Setting long-term goals for where you want to be in 3 months 

• Emphasizing consistent daily actions 

• Compound effect of consistent effort 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community