She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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How can you overcome the anxiety of selling your products online and build confidence in your sales approach? 

By avoiding these 5 common mistakes when it comes to selling your products online. 

And how do I know about these mistakes? 

Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success. 

So, we are diving into importance of high-quality visual content in portraying the value of your products, emphasizing the power of social proof through customer testimonials and reviews, the common oversight of mobile optimization, harnessing the power of analytics, and the importance of consistent posting and marketing. 

Are you ready to avoid these common mistakes when it comes to selling your products online? If so, press play and let’s go!  

Episode Highlights: 

• The impact poor visual content has on your products 

• Benefits of using customer testimonials and reviews in sales and marketing content 

• Significance of consistency and regular marketing to capture customer’s attention

• Benefits of tracking and analyzing marketing performance for business growth 

• Impact of not optimizing website and content for mobile devices 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! 

And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.  

And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%? 

Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market. 

So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd! 

Resources: 

How to use consumer market trends to build your product-based business 

https://andeehart.com/episode113/ 

Counter-Cultural leadership principles with David Mikentinac 

https://andeehart.com/episode109/ 

Episode Highlights: 

• Strategies to differentiate your product in over saturated markets 

• Understanding your unique selling proposition (USP)
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• Tips for developing a strong USP 

• Elements of a strong brand identity 

• Building credibility, trustworthiness and expertise 

• Leveraging social proof 

• Innovating your product offerings 

• Creating engaging content  

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

My very first pop-up market was an absolute bust! 

And while that first pop-up market was not successful, I did learn many valuable lessons that day. 

I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more.  

Which is why I’m sharing with you my GROW framework which is a 4-step framework that is designed to help you prepare for your next pop-up market and generate sales long after the event is over. 

So, if you are a product-based business owner looking for ways on how to increase sales at vendor fairs press play and listen in! 

Want to go a bit deeper when it comes to your Pop-up market prep? Learn how I 20x’ed my return investment at my last pop-up market and continued making sales from the same customers for months following the pop-up. You can learn more about Pop-Up Market Prep here  

Episode Highlights: 

• The GROW framework for optimal sales at pop-up markets 

• How to generate buzz around your booth 

• Importance of understanding the market for inventory purposes 

• Why you need to simplify the buying process for your customers 

• Why sharing your brand story is essential for your business 

• In-depth look at the Pop-Up Market Prep course 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business. 

When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur. 

Which is why I’m diving into the 4 boundaries you should be setting in your business so that you are living your most intentional and purposeful life and creating a healthy work-life balance. 

So, if you are ready to learn how to set healthy business boundaries that will elevate your sales, provide a top-notch customer experience and ensure that you are on track to build a sustainable and successful business then tune in now.  

Related Resources 

Ep 101: Are you making these common sales mistakes?  

https://andeehart.com/are-you-making-these-common-sales-mistakes/ 

The She Sells Differently Coaching Community – A community of like-minded peers and small business owners that you can connect with and lean on for support as a product-based business owner 

https://andeehart.com/membership  

Episode Highlights: 

• Setting healthy business boundaries with clients 

• Setting boundaries with family and friends 

• Setting boundaries within your business 

• Setting boundaries with yourself 

• Meeting and managing client expectations 

• Connecting with like-minded entrepreneurs for support 

• Finding balance and enjoyment outside of work 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products!  

With nearly 20 years in the industry, retail expert and shop owner Dana Ayala, is a goldmine for product-based business owners looking to expand their reach into the wholesale market. 

Today, Dana is sharing the importance of being organized with your products in the backend of your business, emphasizing the value of promotional materials (particularly lifestyle photos), making the buying and reordering process easy for retailers, and having a unique selling proposition when it comes to having your products on a retailer's shelf. 

So, if you are ready to successfully navigate the world of wholesale strategies with Dana’s invaluable insights, press play and let’s do this!  

Connect with Dana Ayala 

The Yellow Butterfly - https://www.theyellow-butterfly.com/ 

Instagram - @ theyellowbutterflyboutique 

Facebook – The Yellow Butterfly Boutique 

Episode Highlights: 

• Importance of organized invoices 

• How organized product information benefits the retailer 

• Should you send your retailer product photos or lifestyle photos 

• Importance of standing out among the competition 

• How to catch the attention of a retailer 

• Overcoming intimidation in approaching retailers 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

When you are creating your products how do you know what will resonate with your customers?  

How can you create products and stay two steps ahead of your competition? 

Consumer market trends! This is going to be your secret weapon when it comes to creating products that are going to leave your customers wanting to buy more and keep you two steps ahead of your competitor! 

Today, I am joined by Dwayne Jeffries. Dwayne has over 16 years of experience with transforming ideas into profitable products and has worked with big name retailers such as Tractor Supply, Walmart, Cracker Barrel, Target and more.  

Dwayne is able to anticipate market trends to satisfy consumer desires and he’s walking us through using market trends in our own product-based business to help propel our business forward.  

Dwayne walks us through the significance of using consumer market trends to develop products and how utilizing consumer market trends you can gain a competitive edge and align your offerings with you customers' needs and desires.  

So, in a world of product-based businesses, keeping up with trends and forecasts is crucial to staying ahead of the curve press play and listen in as Dwayne helps us do just that! 

Do you want to learn more about using consumer trends to build your product-based business? You can grab your exclusive copy of the 2024 Trend & Marketing report for product makers inside the She Sells Differently Coaching community! Learn more about the community here - https://hartdesignco.thrivecart.com/ssd-community-membership/. 

Episode Highlights: 

• Importance of paying attention to consumer market trends even as a new business owner 

• Tailoring your product offerings to meet customer needs and preferences 

• Understanding the origins of trends 

• Socioeconomic trends and their influence on consumer behavior 

• Creating products that evoke emotions and resonate with your customers 

• Utilizing trend forecasts for product development and marketing strategies 

• Using iterations of your products to propel your business forward 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

We hear this all the time in the entrepreneurial world – if we manifest our goals they will happen! 

But what if the practice of manifesting our goals is actually causing us to not achieve our business dreams?  

Today's guest, Rachel Tenney, is bringing a thought-provoking conversation to us where she notes that manifesting goals is basically saying you don’t have to work hard for what you want and that this way of thinking can actually start to harm our business. 

Instead, she notes that worshipful entrepreneurship involving prayer and scripture instead of manifesting is what will help move us to take action to achieve our goals 

Rachel's passion is practical theology - applying theology to everyday life! When she started in entrepreneurship, she realized that no one was really there to help her apply her faith to her business practically, especially as a woman. So, she started The Voca Society to do just that - provide biblical mindset and encouragement to women in entrepreneurship   

So, if you are ready to learn how our success comes from a combination of mindset and action, and not from manifestation, then press play and let’s take action on those goals!  

Episode Highlights: 

• Meet Rachel and her Christian-based approach to business 
• Pitfalls and misconceptions around the practice of manifesting goals 
• Is manifesting your goals actually a detriment to achieving them 
• Differentiation between good affirmations and manifesting 
• Alternative approaches to achieving goals rather than manifesting them 
• Rachel shares her experience with using faith and prayer to achieve business goals 

Connect with Rachel Tenney: 

Instagram - @thevocasociety 

 
Facebook: https://www.facebook.com/vocasociety 

 
YouTube: https://www.youtube.com/@thevocasociety 

Join the Voca Society https://www.vocasociety.com/join  

Get your copy of the Rooted Goals Workbook - https://www.evergreenplanner.com/pages/rooted 

How to keep Jesus first in your business (free) masterclass - https://the-voca-society.myflodesk.com/zpzmnpwx7m 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Are you ready to take your business to the next level of growth? 

And you know that hiring the right team member is crucial for the growth and success of your business. 

But where do you even start with bringing on a new hire? What are some best practices that you should note before you bring on a new team member? 

 In today’s episode, I’m sharing my 4 best practices when it comes to hiring a new team member so that you can streamline your onboarding process, set the stage for successful hires, and foster a collaborative and growth-driven work environment. 

So, if you are ready to successfully onboard new team members with a rinse and repeat system this episode is for you! 

 And, if you want to go even deeper on this topic join the She Sells Differently Coaching community. This amazing community is for product-based business owners where I teach you how to overcome the fear of selling and grow your business with counter-cultural sales tools and strategies!  

 Learn more about the She Sells Differently Coaching community here - https://andeehart.com/membership 

 Related episodes: 

 Ep 10 – 5 Signs it’s Time to Make Your First Hire - https://andeehart.com/episode110/ 

 Episode Highlights: 

• Importance of hiring for business growth 

• Identifying needs and goals before you hire someone 

• Set clear expectations 

• Provide structure and effective communication

• Create SOP’s 

• Benefit of using a project management system 

• Provide opportunities for feedback from you and your new hire 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

As a busy entrepreneur it can be challenging to recognize when the growth of our business necessitates bringing someone on to help us. 

And if you are like my coaching clients you probably have the same questions they do. 

When is the right time to outsource tasks in my business? Which tasks should I outsource?  

But at the end of the day if you want to grow your business you will have to hire someone to help with those tasks. 

So, join me as we talk about five surefire signs that it’s time to hire some help in your business. 

And after listening to today’s episode if you resonate with any of these signs then it might be time to join my She Sells Differently Coaching Membership!  We will be diving deep into all things hiring and outsourcing, from tasks to outsource to onboarding best practices and more. If you are ready to elevate your business you can check out the membership here. 

Episode Highlights: 

• Signs that indicate your business is ready to benefit from additional support

• The importance of maintaining a work-life balance for productivity 

• How stretching your resources can lead to diminished customer service 

• The need to prioritize strategic business growth 

• Embracing diverse skills sets to drive business growth 

• Determining which tasks to outsource so they align with your business goals 

Related Episodes: 

Ep 109 Counter-Cultural Leadership Principles with David Miketinac - https://andeehart.com/episode109/ 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

GRAB YOUR FREE COPY OF THE COUNTER-CULTURAL LEADERSHIP PRINCIPLES DISCUSSED IN TODAY’S EPISODE. These are going to be invaluable for you as you seek to become a more impactful business leader. https://hi.switchy.io/leadershipprinciples 

Do you have someone in your life that challenges you? Advocates for you? And pushes you to become the best leader you can be? 

15 years ago when I was hired as a brand new leader I received a welcome letter with key leadership principles that my boss had learned over the years and so many of the lessons he mentioned in the letter are viewed as counter-cultural to what our society teaches today. 

That letter that had such a big impact on me was written by David Miketinaic, who has become my mentor over the years, and who we are blessed to have on the podcast today sharing his invaluable insights on leadership and the value of the mentor-mentee relationship. 

David, Mik to his friends, is a 30-year technology industry veteran and in his current role, he is responsible for sales enablement, vendor relations, marketing, and support for a large technology solutions provider focused on high performance compute, artificial intelligence, and machine learning. 

Mik shares with us the importance of healthy conflict, exploring what it means to be a leader, the power of mentorship – both in receiving and giving mentorship, embracing failures in order to grow and so much more! 

So, if you are ready to hear a leader whose emphasis is on real friendships, embracing healthy conflict and creating a space for individuals to grown and learn then this episode is for you! 

Episode Highlights: 

• Leadership lessons that promote growth and innovation 

• The power of effective mentorship in one’s carreer 

• Embracing conflict and constructive disagreement in the workplace which can lead to innovation and new ideas 

• The importance of seeking to understand and assume positive intent 

• Championining women in the workspace and supporting one’s sucess 

• The importance of prioritzing employee happiness and well-being in leadership 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community