She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical, eye-opening conversation about what's actually possible when you stop avoiding the tools and start using them to sell smarter.

Key Takeaways

•       Shopify Magic and Sidekick are two distinct tools: Magic handles product imagery and copy generation; Sidekick functions as an in-store data assistant and strategy partner.

•       Generic AI output comes from generic prompting. Building a brand brain inside your AI tool of choice — with your voice, customer profile, and brand assets uploaded — dramatically improves results.

•       You do not need a paid theme, an agency, or a technical background to get started on Shopify. The free Horizon theme is solid and the basic plan supports most sellers up to five figures in monthly revenue.

•       Your digital footprint matters more than ever. Social channels, a strong product data feed, and consistent online presence are what allow AI-powered search and shopping tools to surface your brand.

•       Avoiding AI does not protect you. Learning it, even at an hour a day, returns your sense of agency. As Deonnah put it: you automatically take your power back.

Ready to join Shopify, use my affiliate link to get started today.

Guest Resources

Deonnah Carolus — Ecommerce Savvy

Shopify Lab (step-by-step DIY Shopify course)

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'll learn the difference between genuine red flags and discomfort, why limited experience creates false confidence, and how to make decisions based on data instead of feelings. This conversation is for anyone who's stayed stuck at the same revenue level because they kept listening to the voice telling them "not yet."

Key Takeaways:

1. Your gut instinct is pattern recognition based on past experiences—not mystical wisdom. If your experiences are limited, your instincts are working with limited data.
2. Discomfort and unfamiliarity are not red flags. They're signals that you're in growth mode. The bigger the opportunity, the less familiar it will feel.
3. False confidence is as dangerous as false caution. Once you've done something a few times and it works, you assume you know the whole game. You don't. Stay a student.
4. Red flags are about misaligned values. Unfamiliar is just new. Before you walk away from an opportunity, ask which one you're actually facing.
5. You upgrade your instincts by upgrading your inputs: better mentors, better data, better environments, and the experiences of people who have already cracked the code.
6. One small move toward an opportunity gives your gut new information to work with. You don't have to make the whole leap—just take one step.

Faire Accelerator

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more. 

In this episode, Andee breaks down exactly what changed, why it matters more than most sellers will realize, and the three specific moves you can make this week to capture margin you have already earned.

Timestamps

[0:00] Introduction: the buyer hiding in plain sight

[1:45] What Faire's Business Use category is and who it includes

[4:10] How these buyers differ from your typical retail accounts

[6:30] Why the revenue is real but the system is broken

[9:15] Faire Direct: zero commission and what it actually means for your margin

[12:00] How Faire Direct also boosts your Faire shop visibility

[14:30] Three action moves to make this week

[17:00] The bigger picture: building wholesale revenue that compounds

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect,  to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-backed, honest conversation about the missing piece that no productivity app can replace.

Key Takeaways

•       Procrastination is not a motivation problem -- it's a structure and accountability problem. The fix starts there.

•       External accountability works because we are wired as social, herd-instinct animals. We cannot empathize with an app. We can let down a real person.

•       Research from Dominican University of California found that people with full accountability structures achieved 33% more of their goals than those without -- in just one month.

•       Productivity that doesn't move you toward your actual vision is just dopamine in disguise. Cleaning the garage feels productive. It is not.

•       The question to ask before any task: is this a needle mover, or a creative distraction? Write it down where you can see it.

•       Start with five minutes. Not a plan. Not a schedule. Five minutes on the thing that matters, today.

Resources Mentioned

•       Robin's book (free PDF)

•       Robin's Free 5-day productivity video course

•       Find Robin on LinkedIn

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episode that ends with a concrete next step for makers who are ready to stop grinding and start building something that compounds.

Timestamps

•       [0:00] The burnout cycle most product makers are stuck in right now

•       [2:30] Why pop-up markets and handmade order flows are not designed to scale

•       [3:45] What wholesale actually looks like and how one boutique order changes the revenue math

•       [5:00] Lori's story: from farmers market fatigue to a $1,200 wholesale order in three weeks

•       [6:15] The mindset shift that separates makers who break through from those who stay stuck

•       [7:30] What is inside the Retail Ready Wholesale Challenge and what you will walk away with

•       [12:34] The one thing to stop doing immediately if you want to scale

Key Takeaways

•       Markets and direct-to-consumer platforms are not broken, but they have a ceiling. Wholesale is the model that removes it.

•       One boutique order can bring in more revenue than multiple weekends of markets, without you ever leaving home.

•       The pitch that actually gets replies is shorter than you think. Three lines. That is it.

•       Eighty percent of wholesale accounts are won not in the first pitch but in the follow-up.

•       Building a wholesale habit means creating a repeatable weekly rhythm, not a one-time launch.

Resources Mentioned

•       Retail Ready Wholesale Challenge

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Your product doesn’t get a second chance on the shelf.

Before a retailer decides to carry your product…
Before a customer picks it up…
Before anyone reads a single word…

Your packaging design has already made the decision for them.

In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales.

You’ll learn:

• What shelf ready packaging is (and why it matters more than you think)
• The 3 subconscious signals your packaging sends: quality, price, and brand promise
• Why customers will pay more for products with better packaging
• The biggest mistake product makers make when designing their own packaging
• How to make your packaging instantly clear and easy to understand
• What retail buyers are scanning for in seconds at trade shows and marketplaces
• How to stand out when your product is surrounded by competitors
• Simple ways to improve your packaging without a full redesign

Learn more from Kelley:

https://www.instagram.com/hiddenpathcreative/
https://www.hiddenpathcreative.com/

Your Guide to Packaging That Sells (limited series podcast for product-based founders) 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026.  

In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing how readiness to contact retail buyers emerges through clear, actionable steps rather than waiting for the perfect moment. 

You’ll learn tips including how to distinguish needle movers from creative distractions and how to interpret silence from buyers strategically. Instead of a short burst of activity, you will uncover a sustainable rhythm in sales strategies that builds a consistent retail buyer pipeline.

 If you want to move your product based business forward with effective online marketing and marketing strategies, this episode provides the mindset shifts you need to start reaching retail buyers confidently.

Retail Ready Wholesale Challenge - Grab it here.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!

Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence in AI tools such as ChatGPT and Perplexity. Gloria shares actionable marketing strategies for product sellers, including how to craft pitches that editors open, leverage free AI tools for editorial angles, and smartly find journalists to pitch using unique methods. This episode is packed with insights that small product based businesses can implement right now to increase visibility and sales without a big budget or large following. 

Episode Highlights

·       Why traditional PR has always felt off-limits for small product brands — and why that narrative is outdated

·       What 'AI shopping is the new SEO' actually means, and why the consumer journey has fundamentally changed

·       What AI tools like ChatGPT and Perplexity are actually pulling from when they recommend products

·       How to use Perplexity (free) to find your best editorial angles and write a pitch that editors actually open

·       How to find journalists and editors to pitch — including HARO, Google News Alerts, and a hashtag trick most people don't know

·       A real win: how a candle maker with no PR experience or connections sold out 100 units in one hour after landing a Today Show feature

More from Gloria: 

Gloria's Free Masterclass: Get Your Products Recommended by AI — gloriachoupr.com/masterclass

Instagram: https://instagram.com/gloriachoupr
**DM Gloria the word “Andee” for an extra free gift!

Join Andee and Gloria for the Product Seller Summit happening April 13th-17th, 2026. Grab your free ticket here.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Product Seller Summit (April 13–17) — Grab your FREE ticket

If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build a simple, revenue-generating affiliate program starting with just 10 partners. Whether you sell candles, skincare, handmade goods, or any physical product, this conversation will show you exactly how to make selling feel lighter, because suddenly, you are not the only one doing it.

Key Takeaways

•       You are probably sitting on a goldmine of potential affiliate partners — your customers, your DMs, and your social followers are the best place to start.

•       10 affiliates, each with an audience of 1,000 people, puts your product in front of 10,000 new potential buyers. Start there.

•       Affiliate programs are not meant to replace your current marketing — they are meant to add 8–12% to your bottom line.

•       Your affiliates represent your brand. Vet for alignment — not just audience size.

•       Keep affiliates engaged with monthly email newsletters, contests, and by following them back on social media.

•       A product seller with items priced between $9.99 and $24.99 can realistically bring in $6,000 a month from just 45 active affiliates.

Where to Find Kelly

Kelly Morrison — Affiliate program strategist for e-commerce brands

Product Seller Summit (April 13–17) — Grab your FREE ticket

http://theproductsellercommunity.com

CreateYourAffiliateProgram.com

Instagram: @CreateYourAffiliateProgram

Resources Mentioned

•       GoAffPro — Shopify affiliate app (free version available)

•       Product Seller Summit (April 13–17) — Grab your FREE ticket

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not a prerequisite for results. This conversation goes deep on what it actually takes to build a six-figure business with less: fewer offers, fewer platforms, and one very important boundary.

Key Takeaways

•       Working more hours and earning more money are not correlated. What you do with your time matters infinitely more than how much of it you log.

•       Doing fewer things with singular focus produces exponential results, not just additive ones. One platform, one offer, one strategy at a time.

•       Setting a hard limit on your working hours forces creative decisions about what actually moves the needle. The constraint is the strategy.

•       The right hire isn't always a VA. Sometimes what a visionary entrepreneur needs most is someone skilled enough, and confident enough, to manage them.

•       Making your business your hobby in the early stages isn't a compromise. It's a sustainable on-ramp that many successful founders have quietly used.

Resources Mentioned

Startup Society: startupsocsiety.com

Gillian's YouTube Channel: search "Gillian Perkins" on YouTube

Creator Fast Track (YouTube growth program): creatorfasttrack.com 

Book mentioned: Rocket Fuel by Gino Wickman and Mark C. Winters

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community