She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

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Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out without ever understanding why. If your business has plateaued, if growth feels heavier than it should, or if you have quietly wondered whether you are even in the right lane, this episode gives you language for it. It is short, it is honest, and it will probably make you want to call someone who knows you well.

KEY TAKEAWAYS

•      Passion, experience, and God-given talent are the three foundations that let you build a standard of excellence. Remove one and the whole thing gets wobbly, no matter how good your strategy is.

•      Missing passion does not make you bad at the work. It makes you burn out doing it, because entrepreneurship is a roller coaster and passion is what carries you through the dips.

•      Experience is developable and it is not measured in years. It is measured in whether you have enough of it to hold a standard of excellence.

•      God-given talent is the one you cannot manufacture, and it is the one you are worst at spotting in yourself. The people closest to you have been telling you what it is for years.

•      A plateau is often a foundation problem wearing a strategy costume. Before you buy another course, audit which of the three is actually missing.

•      Capability is not the same as calling. You can be good at something and still be in the wrong lane.

schedule a 1:1 call with Andee here.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,” and how that shift creates clarity, strategy, and sales. This is a permission slip to stop flying blind, told with zero shame (Andee’s been guilty of it too).

KEY TAKEAWAYS

•     You can’t grow strategically or sustainably while ignoring your data — guessing isn’t a strategy.

•     A high conversion rate on low views is a hidden goldmine: people already want the product; it just needs more eyes.

•     Optimize listings with the keywords retailers actually search, then test the conversion rate in 2–4 weeks to confirm visibility went up without conversion dropping.

•     Your assumptions about your business (“that month is always slow”) are often wrong — the data tells the real story.

•     Don’t ignore the data, but don’t hate it either. It’s the source of clarity and strategic direction.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

👉🏼 Apply for the Faire Accelerator

Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it.

Key Takeaways

•       The gap between makers who stall and wholesale brands that grow is rarely about products — it's about identity.

•       Your wholesale pricing must be built from COGS up, not from feelings or competitor comparison. If a retailer keystones your price and your margins collapse, you have a foundation problem.

•       Writing out your product's 'retail case' — why a boutique owner needs it, what it does for her customers and her bottom line — is the fastest way to replace hope with certainty.

•       A sales system doesn't have to be complicated. Answer five questions: Who am I targeting? How am I reaching out? What am I saying? How am I following up? What does my Faire shop do to convert?

•       You don't build confidence first and act later. You build the system, and the confidence comes from the action.

Resources Mentioned
Episode 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real math, practical shifts, and an honest look at what a $100K wholesale business actually requires.

Key Takeaways

•       The gap between where you are and $100K in wholesale is not a hustle gap. It is a strategy gap.

•       $100K sellers are not doing more things. They are doing the same things consistently, with a system behind them.

•       Retention is as important as acquisition. If you have 50 accounts reordering twice a year at $500 each, that is $50,000 in revenue from buyers you already have.

•       You cannot build a $100K wholesale business on guesswork. Knowing your average order value, your reorder rate, and your top-performing products is where the strategy starts.

•       The Faire 5 Framework moves through three phases: Foundation, Content Engine, and Flywheel. Each phase compounds on the last.

Ready to reach your first (or next $100k) on Faire? Apply for the Faire Accelerator here.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a framework you can apply to your actual product line today.

Key Takeaways

•       The market discount is not meant to come out of your profit. It should be a planned line item in your pricing from day one.

•       The Discount Stack Method teaches you to build your pricing from the bottom up: starting with your cost of goods, adding your target margin, then layering in your maximum potential discount before you ever set a retail price.

•       Every product in your Faire shop needs an internal floor price, which is the absolute minimum wholesale price you will accept, regardless of what discount is applied.

•       Before every Faire market event, audit your product list against your floor prices. Exclude anything that would fall below that number, or raise the base price before the event goes live.

•       Volume is only valuable when your margin is intact. Lots of orders at a loss is not a win.

Looking to grow to your first (or next) $10k month on Faire? Join the Faire Accelerator waitlist.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a discount can quietly cost you more than it earns. It is honest, practical, and full of reframes that change how you look at your next price.

Episode highlights

[00:00] The guilt that shows up the moment you set a price, and why we talk ourselves down.

[03:50] The Proverbs 31 reframe: how charging your worth connects to provision and generosity.

[09:39] Why you should sell the transformation, not the deliverable, told through a real wholesale example.

[13:00] The $45 hat story: how strong branding gives you permission to charge more.

[29:23] The pricing move that beats discounting every single time.

Key takeaways

1.     Price from the buyer's return on investment, not just your cost of goods. Start with the transformation your product creates, then work backward to a number that reflects it.

2.     Your branding sets the price expectation before you say a word. When your visual presence matches who you serve, charging more feels earned instead of awkward.

3.     Undercharging is often a control problem in disguise. You cannot guarantee a client does the work, and pricing low to feel responsible for their results only teaches people to undervalue what you offer.

4.     Discounting trains the market to see you as the cheap option. If cash flow is the concern, offer a payment plan instead of cutting your price.

5.     Your price is not permanent. Revisit it at least once a year, survey your ideal buyers, and do not be afraid to raise it as your value and the market shift.

Resources and references mentioned

•       Part 1 of this conversation, on scarcity and provision thinking

•       Proverbs 31 episode (referenced in the pricing mindset discussion).

•       Base44, the AI "vibe coding" tools mentioned for building sales pages and calculators.

•       Jonathan Mast's AI training referenced for landing page prompts 

•       Jan Touchberry, host of the Marketing Without Socials podcast

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. 

Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week.

Episode Highlights

•       [00:00] Why scarcity rarely looks like fear, and what it looks like instead

•       [03:44] The early-business confession: saying yes to every client out of need

•       [10:07] The three places scarcity hides: pricing, discounting, and over-giving

•       [12:33] The line that stopped the room: “continue playing small”

•       [26:50] Why 10x is easier than 2x, and the 80% you need to let go of

Key Takeaways

•       Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face.

•       Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do.

•       Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer.

•       Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself.

•       Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate.

Resources and References Mentioned

•       Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy

•       Jan Touchberry's podcast: Marketing Without Socials 

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Ready to grow your Faire Shop to $10k+ months?

You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing.

Here is the thing: that is not a traffic problem or a product problem. That is a conversion problem. And conversion problems are almost always clarity problems. Confused retailers do not buy. They bounce.

In this episode, Andee breaks down five specific reasons retailers are visiting your Faire shop and walking away without placing an order. For each reason, she hands you the exact fix. This is the Faire shop audit you probably have not done yet.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Ready to grow your Faire Shop to $10k+ months?

What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense of the ones already in your corner. This is a short, strategic episode with a clear action step you can take this week.

Key Takeaways

•       Selling to an existing customer is 5 to 7 times less expensive than acquiring a new one. The math alone should shift where you focus your energy.

•       Past buyers don't come back because life got busy, not because they didn't love your product. That is a follow-up problem, and it's fully fixable.

•       Your warm audience is your most valuable list. Every person who has ever purchased from you, on Faire, Etsy, Shopify, or at a market, already believes in what you make.

•       The 3-Move Reactivation Framework: (1) Identify your top 10 buyers from the last 6-12 months. (2) Send a personal message, not a newsletter blast. (3) Give them a reason to act now.

•       Sustainable revenue comes from tending the relationships you already have, not just chasing cold traffic.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community 

Send us Fan Mail

Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-heavy episode. It's a practical, eye-opening conversation about what's actually possible when you stop avoiding the tools and start using them to sell smarter.

Key Takeaways

•       Shopify Magic and Sidekick are two distinct tools: Magic handles product imagery and copy generation; Sidekick functions as an in-store data assistant and strategy partner.

•       Generic AI output comes from generic prompting. Building a brand brain inside your AI tool of choice — with your voice, customer profile, and brand assets uploaded — dramatically improves results.

•       You do not need a paid theme, an agency, or a technical background to get started on Shopify. The free Horizon theme is solid and the basic plan supports most sellers up to five figures in monthly revenue.

•       Your digital footprint matters more than ever. Social channels, a strong product data feed, and consistent online presence are what allow AI-powered search and shopping tools to surface your brand.

•       Avoiding AI does not protect you. Learning it, even at an hour a day, returns your sense of agency. As Deonnah put it: you automatically take your power back.

Ready to join Shopify, use my affiliate link to get started today.

Guest Resources

Deonnah Carolus — Ecommerce Savvy

Shopify Lab (step-by-step DIY Shopify course)

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community