“What does your business do?!” - a question we should all be able to answer clearly and confidently… but can we?

Your mission sits at the centre of your whole business - it impacts every action and plays a huge role in helping you achieve success. That’s why, whether you’re starting out or years in, there’s a lot of value to be found in taking it back to basics and refining our mission.

In this lesson you’ll learn the 3 components of a great business, the importance of internal clarity and how to sum up your mission clearly.

WORKSHEET: use these prompts to help you explore and define your mission.

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AB | Website, Instagram, LinkedIn, TikTok

After the last Q&A episode went down so well I'm back and answering YOUR questions! Tune in to hear my thoughts on pitching for opportunities, utilising feedback well, being a 'good' client and launching a podcast successfuly.

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AB | Website, Instagram, LinkedIn, TikTok

Time... the elusive thing we're all searching for more of. If you've ever found yourself wishing there were more hours in the day, this episode is for you.

You won't learn how to get more time (that intel would make me a genius) but instead how to get more out of the time you've got. Listen in to dicover my (proven) 3 step method for upping your efficiency, so you can either get more done or just go watch Love Island sooner...

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AB | Website, Instagram, LinkedIn, TikTok

We hear a lot about the stories of businesses that continue to grow... but what about the ones that get shut? What leads to a decision like that? And how does it feel to be ending something you've put so much into?

Todays episode explores exactly that as I sit down with my friend (and office pal) Liam to discuss his recent decision to step away form his start-up, Bel. Tune in to hear why it's important to ignore ego and the 'sunk cost phallacy' when making a decision like this, be inspired to see 'failure' in a positive light and help us settle the debate on whether HSM or Pitch Perfect is the better franchice...

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AB | Website, Instagram, LinkedIn, TikTok

Liam | Instagram, TikTok

So you've figured out your services... but what now? How do you first get, and continue to aquire, paying clients? That was exactly where I was 6 years ago and a situation I've supported a lot of clients through.

Now like everything in business it's not quite so simple as 1+2=3 but there are steps you can take to start attracting those dream clients. So whether you're looking to get client #1 or #100, this episode will help you put yourself in front of those who matter!

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AB | Website, Instagram, LinkedIn, TikTok

Is it too late to join TikTok? Why start a second business? How does Instagram fit into your marketing strategy? Todays episode will answers those questions and more.

Since Lucy last came on the podcast she's launched a second business and gone viral on TikTok, two things I was curious to hear more about. I find conversations with Lucy so inspiring (and full of tangents!) and this one was no different - I so hope you enjoy listening to it as much as I did recording it.

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AB | Website, Instagram, LinkedIn, TikTok

Lucy | LinkedIn, TikTok, Partner In Wine, Sassy Digital

In 2020 I trialled taking a whole month away from my business and it's since become a non-negotiable in my year. As my month off approaches and the inevitable questions of "why a month off?" "how do you plan for it?" and "why August?" come in I thought it would be a good time to discuss it on the podcast!

Whether you're curious to take a whole month off or just want to learn my top tips for taking time out when you run a business, this one's for you!

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To manage your marketing with intention, start using Metricool for free here.

AB | Website, Instagram, LinkedIn

What actually is confidence? And how can we have more of it? In this episode I sat down with the wise (and hilarious) Kirsty Hulse to discuss exactly that.

You'll leave this episode inspired to bring a little more 'you' into your work, reminded that fear isn't a reason to stop and ready to master your public speaking and presenting skills.

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To manage your marketing with intention, start using Metricool for free here.

AB | Website, Instagram, LinkedIn

Kirsty | Website, Instagram, LinkedIn

Showing up online is a constant process of experimenting, learning and turning the challenges into solutions. I'm a big believer in seeing your marketing as a constant work in progress, always looking for ways to improve, so I thought I'd share 3 of the main ways I'm uplevelling my marketing right now!

Tune in to hear my thoughst on the 'instagram is changing' narrative and discover what habits and approaches I'm loving right now.

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To manage your marketing with intention, start using Metricool for free here.

AB | Website, Instagram, LinkedIn

Alongside co-founders Ranj and Sim, my friend Xav runs Mixtons - the disruptive brand on a mission to create premade cocktails which in their own words 'don't taste shit'.

After watching their journey, becoming an investor and admiring Xav's willingness to share the lows and challenges that come with running a start-up, I knew I had to get him on the podcast. Our conversation was full of honesty, vulnerability and hard truths and I so hope you find it as inspiring to listen to as I did to record.

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To manage your marketing with intention, start using Metricool for free here.

Mixtons | Website, Instagram

Xav | LinkedIn, Instagram

AB | Website, Instagram, LinkedIn