More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. 

In her December newsletter, communications trend-setter Michelle Garrett takes stock of many of the things impacting marketing and communications right now. Surveys are showing more than 90% of employers confirm they will permanently offer remote work opportunities compared to just 52% the previous year. Another survey is proving the Gig economy is real and there are distinct advantages to employers hiring skilled consultants. 

And when it comes to measuring the effectiveness of marketing efforts – there could be a revamp in store with a new lens for success to be applied.

Guest: Michelle Garrett

Email [email protected]

Website https://michellegarrett.com/ 

Follow Michelle on Twitter @PRisUs 

Michelle’s December 2021 Newsletter re PR Trends

Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back.

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We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In this episode we speak with a New York Agency that has found a solid way to help small businesses succeed – and convince them it’s good ROI.

Guest Tash Benjamin, TKing Enterprises
https://tkingenterprises.com/
[email protected] 

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One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
 
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
Have a listen to Rory's excellent podcast

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Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. 

Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.

Guest Rory Sutherland, Vice chairman Ogilvy UK

https://www.ogilvy.com/

Check out Nudgestock 2021

To book Rory for your event email

Canadian Nudge Team = BeSci Team 

UK Nudge Team = Behavioural Insights Team 

Australian Nudge Team = Behavioural Economics Team of Australia 

American Nudge Team = Social and Behavioural Sciences Team 

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Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging. 

In this episode we speak with Crisis Communications expert Shawna Bruce about the sin of being slow when crisis strikes.

Guest: Shawna Bruce, M.D. Bruce and Associates

https://www.mdbruceandassociates.com/

[email protected] 

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There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibility and imperfection of science too.

Since 2005 Laurentian, University in Sudbury Canada, has delivered graduate education in Science Communication in partnership with Science North, the second-largest science Centre in Canada. It’s the only program in the Country that offers a graduate-level blend of theoretical foundations and experiential learning in science communication. 

Guest: Chantal Barriault, Ph.D. 

Program Director, Laurentian University

https://laurentian.ca/program/science-communication 

[email protected] 

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Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. 

And lots of them need guests!!

They are a terrific channel to advance your authority as a subject matter expert but like any media interview, there’s a skill, a science, and an art to the delivery. In this episode, Brad Phillips, the media trainer known worldwide as Mr Media Training becomes the Podfather.

Guest Brad Phillips, Throughline Group
[email protected]
https://www.throughlinegroup.com/

Have a listen to Brad’s podcast - Tge Speak Good Podcast https://podcasts.apple.com/us/podcast/the-speak-good-podcast/id1571169187

Check out Throughline’s Blog https://www.throughlinegroup.com/blog/

On Twitter - @throughliners and @mrmediatraining

Follow Stories and Strategies on Twitter @comms_podcast

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As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America).
We know that story… but here’s the one we don’t know. In a world before trains, reliable road networks, automobiles, and urban settings, most people lived rural lives. Colour was seasonal and bound by the natural light and local environment.
Someone living in coastal Wales would have seen the green of the hills, but only occasionally punctuated by pink or yellow wildflowers. Indigo and purple would have been rare and fleeting.
A Shoshone person living in Utah would have seen a world of red, orange, gold, and brown – but green would have been rare. When colour finally did enter into the people’s lives, it was disorienting and somewhat… immoral.

Guest Carolyn Purnell, Ph.D.
https://www.carolynpurnell.com/contact

Links to three part series in Psychology Today available below:
The Invention of Color
The Color Revolution
Taming Color

Link to Tedx Talk given by Carolyn
Link to Carolyn’s book – The Sensational Past: How the Enlightenment Change the Way We Use Our Senses

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LEADERSHIP COMMUNICATIONS SERIES - Episode 4
The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing field of research that’s changing the nature vs nurture debate as we begin to understand gene expression is influenced by external factors such as our physical environments, homes, neighbourhoods, upbringing, and current lifestyle choices.

Simply, while our genes are fixed, our genetic expression (which is passed to our children) is interconnected with a wide range of environmental factors. This has both a metaphorical and literal impact on how leaders should communicate.

Guest Jayson Krause
https://www.level52.ca/
https://www.level52.ca/contact

The Book – The Science Behind Success The Science Behind Success by Jayson Krause — Level 52

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LEADERSHIP COMMUNICATIONS SERIES - Episode 3
There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duff Gibson is a Canadian Olympic gold medal winner who was hired to coach the next generation of athletes. He knew the sport, he knew the strategies, he knew the mindset required to perform, he knew the psychology of leadership… and he would learn a lot on the job.

Guest: Duff Gibson, Canada Olympic gold medal winner 2006
[email protected] 

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