This is a throwback to episode 52 of this podcast.

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. 

Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.

Listen For
6:47 The Fundamentals of Nudge Theory
8:02 The Impact of Context on Behaviour
9:03 Economic vs Psychological Solutions
10:39 Examples of Nudge Theory in Everyday Contexts

Canadian Nudge Team = BeSci Team 
UK Nudge Team = Behavioural Insights Team 
Australian Nudge Team = Behavioural Economics Team of Australia 
American Nudge Team = Social and Behavioural Sciences Team 

Guest: Rory Sutherland
Website 

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This episode examines the current state of each of the big social media channels.

Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each?

Listen For
5:57 X (formerly Twitter)
8:45 Facebook
9:54 Instagram
13:36 Threads
16:56 TikTok
18:34 YouTube
20:50 LinkedIn
21:59 Pinterest
22:56 Medium

Guest: Stephanie Huston
Website | X | LinkedIn | Instagram | You Tube | Facebook | TikTok

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This Sunday's new episode has Stephanie Huston as our guest diagnosing each of the major social media channels.

Has Instagram peaked?
Is Threads still going?
Have we had enough of X?

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Frankie is the dinosaur that went digital.

The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.

In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.

Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn

Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video

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In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today.

A – Adopt a Startup Mentality
G – Go Digital First
I – Inspire with Personal Stories
L – Leverage Your Content
E – Empower Your Community

Listen For
7:32 Utilizing Digital Strategies Effectively
9:32 Developing On-Message Tools
16:54 Optimizing SEO

Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn

Engage with Impact Website

Engage with Impact on Amazon

Check out the YouTube Trailer for the Engage with Impact book

Watch the original 2012 video Science, It’s a Girl Thing 

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This Sunday's episode is called "Exploring the Agile Framework for Communications." 

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. 

A – Adopt a Startup Mentality
G – Go Digital First
I – Inspire with Personal Stories
L – Leverage Your Content
E – Empower Your Community

See you this Sunday for the full episode.

Support the show

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them. 

Studies show the cost of acquiring new customers can be five to 25 times higher than the expense involved in retaining existing ones. So investing in the training and development of these agents is not merely an option, it’s a business imperative. Their role as the primary point of contact makes them vital in shaping customer experiences and sustaining the company’s competitive edge.

Guest: Priscilla Brooke
Website | Email | X | Instagram
Priscilla’s podcast Happy to Help

Priscilla Brooke is the Head of Podcaster Success for Buzzsprout, a podcast-hosting service, based in Jacksonville Florida.

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Communication is really REALLY important in Customer Service. This Sunday's episode is all about strategic ways to communicate to improve your customer service. 

I asked Priscilla Brooke, head of customer service for Buzzsprout about her philosophies including how she feels about those tiered level of customer service support depending on whether you're mid-level client or a higher paying elite level client. 

Episode 120 publishes Sunday morning on this podcast app

What are the rules? 

In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation. 

It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications. 

In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really understand yet?

Listen For
5:29 The Revolutionary Impact of AI and the Need for Self-Regulation
6:47 The Broader Influence of AI and the Challenge of Regulation
9:53 The Premature Nature of AI Regulation and the Importance of Education
14:07 Self-Regulation, Ethical Guidelines, and the Potential Role of Gen Z

Guests:
Professor Christian Stiegler
LinkedIn | Guiding Light | Website
Prof. Dr. Christian Stiegler is the Director of Guiding Light - an international organisation for ethics and sustainability in technologies. As an award-winning researcher and internationally renowned expert on emerging technologies, he writes and speaks extensively on subjects such as XR, AI, technology ethics, the metaverse and emerging technologies.

Manuel Hűttl, CEO Milk & Honey PR
LinkedIn | Facebook | Instagram | Website
Manuel Hüttl is Partner and CEO of Milk & Honey PR, a global Public Relations agency dedicated to shaping brand reputation. He is an industry veteran with over twenty years of experience, and opened Milk & Honey’s first continental Europe office in 2022. Manuel Hüttl holds various board positions and leads the AI Steering Group at Milk & Honey PR.

Download the AI Ethical Playbook by Milk & Honey

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This is a PROMO for this Sunday's episode.

Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society?

Full episode this Sunday