Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. 

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We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social media.

Cracker Barrel, HBO Max, Jaguar. There’s been quite the array of rebranding missteps of late. Ladies and gentlemen, AffiniPay has entered the chat. So, when is a rebrand a good idea? Without a very compelling reason, the brand could suffer mightily. The guys process through AffiniPay’s name switcheroo to ‘8am’, and Conrad shares insights on Mockingbird’s upcoming refresh—a much more brand-friendly tactic for those looking to freshen up their presence in the marketplace. 

The News:

Mentioned:

Vote For a School - Cooper Hurley Injury Lawyers

Suggested LHLM Episodes:

 What’s in a Brand?

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