TED Business

Have you ever doubted your abilities, feared you were going to be discovered as a "fraud"? That's called "impostor syndrome," and you're definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success -- and shows how you can use it to your advantage, too.

Have you ever doubted your abilities, feared you were going to be discovered as a "fraud"? That's called "impostor syndrome," and you're definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success -- and shows how you can use it to your advantage, too.

Have you ever doubted your abilities, feared you were going to be discovered as a "fraud"? That's called "impostor syndrome," and you're definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success -- and shows how you can use it to your advantage, too.

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

Got an idea to make your workplace better? Labor organizer and TED Fellow Jess Kutch can show you how to put it into action. In this quick talk, she explains how "productive conflict" -- when people organize to challenge and change their work lives for the better -- can be beneficial for employees and employers alike.