That Amazon Ads Podcast

The 7 Biggest Amazon PPC Myths — BUSTED!


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🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money

In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.

💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.

✅ We cover:

Why high bids ≠ more visibility

The truth about broad match and auto campaigns

How product targeting actually works

Why ACOS still matters (a lot!)

The truth about brand defense campaigns

Why daily bid tweaking is just superstition

How to focus on what actually moves the needle

🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!

🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.

https://youtu.be/vYHtRlSWxyE

📈 Want your Amazon PPC strategy audited? Reach out to us directly!

https://www.linkedin.com/in/stephen-noch

https://www.linkedin.com/in/andrewbailiff

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That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

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