Ever wondered how top real estate leaders scale their businesses to massive success? In this exclusive talk from the eXp Elite Builders Event, CEO Leo Pareja shares the strategies that helped him build a $100M+ real estate empire—and how agents like you can apply them to do more deals and dominate the market.

In this power-packed session, Leo Pareja and Aaron Novello break down:
✅ How to scale a real estate business efficiently in 2025
✅ The key mindset shifts that separate top producers from struggling agents
✅ The biggest real estate mistakes agents make—and how to avoid them
✅ How to leverage lead generation and systems for consistent closings
✅ The truth about building a real estate empire and long-term wealth

If you’re looking for real estate success strategies straight from one of the industry's most accomplished leaders, this is a must-listen!

Ever wondered why most real estate agents struggle to consistently close deals? In this episode, top-producing agent Aaron Novello breaks down exactly why real estate agents are failing and, more importantly, provides practical solutions to help you start closing more deals immediately.

This live coaching session reveals the crucial mistakes agents unknowingly make and shows you actionable steps you can implement right now to transform your approach, mindset, and results.

Here's exactly what you'll learn in this powerful session:
✅ The real reason most real estate agents struggle—and how you can avoid their mistakes.
✅ How top producers structure their day for maximum sales and listing appointments.
✅ Proven real estate sales training tips that ensure you sign more listings consistently.
✅ Actionable negotiation tactics and closing techniques to dramatically increase your income.
✅ Practical real estate prospecting strategies that help you secure more appointments every week.
✅ How to confidently handle price reduction conversations and objections to keep deals moving forward.

Whether you're a new agent just starting your journey or an experienced agent stuck in a plateau, this episode will give you a proven roadmap to quickly correct what's holding you back. Real estate doesn’t have to be a struggle—learn exactly how the top 1% succeed.

Struggling to scale your real estate business? Wondering why some agents grow fast while others stay stuck? Most agents rely only on getting more leads, but the truth is—if you don’t fix the other areas of your business, you’ll always feel stuck.

In this episode, we break down the 4-step system that top agents use to scale successfully, close more deals, and build a business that lasts.

Here’s what you’ll learn:
✅ The 4 steps that separate top agents from struggling ones (hint: it’s NOT just lead gen)
✅ Why most agents fail to scale—and how to fix it before it’s too late
✅ The mindset shift that changes EVERYTHING about growth
✅ How to structure your business for long-term success and predictable closings
✅ What most agents get wrong about scaling (and how to avoid it)

If you want to grow your business, attract more deals, and stop feeling stuck, this video is a must-watch.

Real estate agents are struggling in 2025—lead costs are skyrocketing, big companies are taking over, and traditional methods aren’t working anymore. If you don’t take control of your business, you’ll be left behind while others scale.

Here’s the harsh reality:
❌ If you rely on someone else to feed you leads, you don’t own your business—you work for them.
❌ Big platforms are making agents dependent on high-referral fees and rising ad costs.
❌ The old ways of generating business—cold calling, open houses, and generic prospecting—aren’t enough anymore.

Here’s what you’ll learn in this episode:
- Why agents are losing deals & struggling to close in 2025 (And how to fix it before it’s too late)
- How big companies are slowly taking control from agents—and what you MUST do to fight back
- The truth about lead generation & why most agents are playing the game wrong
- The 4-step framework to regain control of your pipeline and scale your business
- What the top 1% of agents are doing differently to win in this market

Sellers won’t switch agents? Losing expired listings because homeowners “feel loyal” to their previous agent? This video breaks down exactly how to handle this objection so you can win more listings and grow your real estate business.

Most agents hear:
1. “We’re just going to relist with our agent.”
2.  “They promised they’ll market it better this time.”
3. “We feel loyal to them.”

If you don’t know how to handle these objections the right way, you’ll lose deals to weaker agents—even when they already failed the seller.

In this video you will learn:
✅ How to get sellers switch agents and question their old agent (without attacking them)
✅ The exact script to shift their mindset & get them to listen
✅ The psychology behind seller loyalty & how to overcome it
✅ Why asking the right questions makes them realize they need a better agent

If you’re a real estate agent handling expired listings, you NEED to master this skill.

Agents, stop losing deals and leaving money on the table! Creative finance real estate is the #1 strategy that top agents use to close more deals, create passive income, and work with investors—without relying only on commissions. In this episode, you’ll learn how seller financing, sub2 real estate investing, and real estate partnerships with investors can help you make money like an investor while still working as an agent.

If you're wondering how to invest in real estate without money or how to structure a seller financing deal, this is the must-know strategy for 2025. Forget the old ways—agents who don’t learn creative finance will struggle to compete.

✅ How top agents are using creative finance to close more real estate deals
✅ Why seller financing for agents is a game-changer
✅ How to stop relying on commissions and build long-term passive income
✅ Why real estate partnerships with investors can 10X your business

Most agents ignore this—don’t be one of them. Watch now to learn how to use creative finance to scale your income, secure bigger deals, and future-proof your career.

Welcome back to the Aaron Novello Podcast! In today’s episode, discover TikTok for Realtors and learn why this unfiltered, authentic platform is revolutionizing real estate marketing. Join Aaron and guest Joshua Moore—the go-to TikTok expert for real estate agents—as they break down how to create compelling content that not only builds your personal brand but also drives high-quality leads and listing opportunities.

In this episode, you’ll learn: 
➡️  How TikTok’s powerful, AI-driven algorithm can deliver massive organic reach without costly ads
➡️ Strategies to overcome common fears about being on camera and making mistakes
➡️ Proven Strategies & tactics to integrate TikTok with other social channels like Instagram Reels and YouTube Shorts for an omnipresent digital footprint
➡️ Real-world examples of how authentic, unscripted content generates thousands of leads and significant business growth
➡️ Actionable tips to measure your success and pivot your content strategy in real time

If you’re ready to elevate your real estate marketing and tap into a platform that’s reshaping how agents connect with buyers and sellers, this episode is for you! Whether you’re a solo producer or leading a team, these insights will empower you to create engaging, relatable content that cuts through the noise.

Discover how top agents transform their listing presentations and create persuasive listing pitches with actionable tactics that turn objections into signed deals. In this video, Aaron shares his hard-earned secrets on mastering every aspect of your listing pitch—from preparation and role play to closing techniques that help you break free from mediocrity and close big.

In this episode you will learn: 
➡️ Proven Preparation Techniques: Learn why rigorous role play and consistent practice are the keys to overcoming fear, boosting confidence, and ensuring you never “wing it” during a listing appointment.
➡️ Effective Objection Handling: Discover how to turn every “no” into an opportunity by asking the right questions and using assumptive closes that create momentum.
➡️ Mindset & Emotional Mastery: Understand how managing internal dialogue and embracing self-awareness can help you control your response, transform your pitch, and make more informed decisions.
➡️ Actionable Strategies for Success: Explore practical tips—from adjusting your schedule to handling tough questions—that empower you to stand out in a competitive market and win more listings.

By combining data-driven insights with a focus on operational excellence, you’ll gain the tools to upgrade your listing presentations and secure the high-volume deals that make a real impact on your bottom line.

Traditional real estate models are losing money—and it’s costing you millions. In this session, Aaron breaks down why hitting volume thresholds is critical to avoid revenue compression (or getting “split tire”) and explains how modern brokerages are evolving. Discover how integrating ancillary services, embracing vertical integration, and leveraging data-driven strategies can transform your business model and boost profitability.

In this episode, you'll learn: 
➡️ Revenue Compression Uncovered: Understand how outdated models lead to significant losses and why reaching 10 million in volume is crucial.
➡️ Ancillary Services & Vertical Integration: Learn how adding complementary services without commoditizing agents can protect your bottom line.
➡️ Operational Excellence & Distributed Leadership: Discover strategies to scale your brokerage—from solo producers to mega teams—while maintaining efficiency.
➡️ Data-Driven Decision Making: Explore how using market data and pattern recognition can guide your strategic decisions in a shifting market.
➡️ Embracing Innovation: Real-world examples (think Kodak vs. Apple and Netflix vs. Comcast) highlight the need to disrupt traditional practices and adapt for long-term success.

By applying these modern, data-driven tactics, you can avoid the pitfalls of legacy models and position your brokerage for sustainable growth. Whether you're a real estate agent, team leader, or brokerage owner, this video offers actionable insights to build a resilient and profitable business.

Discover the secret to unlocking hidden real estate leads that go beyond the traditional expired, FSBO, canceled, and sold listings. In this training session, Aaron reveals innovative strategies to diversify your lead sources and boost your listing volume. Learn how to use data-driven insights and fresh tactics to tap into overlooked markets like absentee homeowners and for-rent-by-owner properties.

In this episode, you'll learn how to: 
➡️ Diversify Your Lead Sources: Break free from the four horsemen of leads (expired, FSBO, canceled, sold) and explore untapped opportunities.
➡️ Leverage Data for Better Results: Understand market dynamics and use analytics to target high-conversion lead sources.
➡️ Improve Your Objection Handling: Adapt your scripts and objection handlers to suit new lead types and win more appointments.
➡️ Expand Your Business: Increase your listings and transaction volume by tapping into profitable, non-traditional lead sources.

Aaron explains how many agents are missing out on millions in potential volume by relying on outdated methods. By following these proven tactics, you'll be equipped to transform your lead strategy, close more deals, and grow your business—even in a competitive market.