The Art of Pre-Selling

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Want clients who are already sold before they ever book a call? It starts with building a pre-selling ecosystem that works even when you're not selling.

In this episode of The Divorce Revolution Podcast, I'm wrapping up the Sold Before the Call series by pulling back the curtain on my own pre-selling ecosystem and showing you exactly how I built it leading up to launching The Selling Sprint.

I'm walking you through the exact process I use—from gathering market research and paying attention to what my audience is actually telling me, to building content, emails, Stories, and personal outreach that all work together toward one goal. You'll see how every piece of your business can become part of a system that consistently nurtures, builds trust, and turns warm leads into paying clients.

The best part? You don't need to be launching a big program to use this. Whether you're filling 1:1 coaching spots or preparing for your next launch, the same pre-selling principles apply.

If you've been wondering how to create a business that consistently attracts clients instead of constantly chasing them, then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
• Listen to Part 4: https://podcasts.apple.com/us/podcast/488-the-6-places-youre-losing-clients-without-knowing/id1577282350?i=1000779838269

What I Discuss:

• 01:01 A recap of the Sold Before the Call series and how all five episodes fit together
• 02:25 Why launches are simply pre-selling ecosystems with a deadline
• 03:41 How to gather market research that actually improves your messaging
• 05:21 Why every conversation, post, and piece of content is valuable data
• 08:58 Building content and assets around one consistent message
• 12:24 How personal outreach and a lead pipeline strengthen your pre-selling system
• 16:56 Why repeating the same message is one of the biggest keys to building trust
• 17:53 How to apply this framework even if you're not launching anything
• 21:41 A behind-the-scenes look at The Selling Sprint and how we build your pre-selling ecosystem together

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Your business already has a sales team, you just don't realize some of them are asleep on the job.

In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.

I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109

What I Discuss:

• 01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem
• 03:22 The six "sleeping salespeople" hiding inside your business and why they all matter
• 07:09 How your bio should instantly tell the right person they're in the right place
• 08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts
• 09:38 Why your freebie should do more than collect email addresses
• 12:10 How consistent emails become part of your pre-selling strategy
• 14:15 Why Instagram Stories are one of the most overlooked sales tools in your business
• 15:59 The role your DMs play in creating genuine conversations that lead to clients
• 17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever
• 22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem
• 23:04 This week's homework: wake up one of your "sleeping salespeople"
• 25:54 A preview of the final episode in the Sold Before the Call series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Your content shouldn't just get attention. It should build trust before you ever make an offer.

In this episode of The Divorce Revolution Podcast, I'm sharing one of my favorite storytelling frameworks for creating content that does more than get likes—it helps strangers feel seen, builds trust, and naturally moves them closer to becoming clients.

If you've been following the Sold Before the Call series, you already know that the sale shouldn't happen on the discovery call. It happens through everything you build beforehand.

Today, I'm showing you exactly how to do that through your content.

I'm walking you through my SHIFT Formula—the storytelling framework I teach my clients to create captions that connect on a deeper level, position them as the obvious choice, and become part of a strong pre-selling ecosystem. We'll break down each step of the formula, why storytelling is such a powerful sales skill, and how to stop creating content that simply educates and start creating content that actually converts.

I'll also share real client examples of how this framework has helped women grow their audiences, build trust, and create more conversations that lead to clients.

If you've been wondering why your content gets engagement but isn't turning strangers into buyers, then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328

What I Discuss:

• 01:28 A recap of the Sold Before the Call series and why this framework matters
• 03:10 Why building a courtship is more effective than trying to "close" people
• 07:11 How storytelling creates trust before someone ever reaches your DMs
• 10:08 An overview of my SHIFT storytelling formula
• 10:54 How to set the scene so your ideal client immediately feels seen
• 13:28 Why highlighting the real challenge creates connection
• 14:57 The insight or "aha" moment that changes everything
• 17:22 How to show the follow-through that makes your story believable
• 18:09 Why transformation is the part that inspires people to take action
• 20:02 How this framework fits into my full pre-selling system, plus real client results
• 25:48 Your homework to start using the SHIFT Formula today—and what's coming in Part 4 of the series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Want easier sales calls? Stop trying to sell on them.

In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.

For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.

Why? Because almost no one teaches what happens in between.

I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.

When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.

If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190

What I Discuss:

• 00:53 Why pre-selling is the missing piece in most coaching businesses
• 01:54 The "missing middle" between posting content and signing clients
• 05:28 What pre-selling actually means—and why I created this framework
• 07:29 Why relying on your sales call to do all the work creates unnecessary pressure
• 09:54 Why pre-selling is an ecosystem, not a script or sales tactic
• 11:23 A real example of what active pre-selling looks like
• 16:00 Why genuine connection builds more trust than automation ever will
• 16:35 The kind of content that naturally pre-sells your coaching
• 18:18 Self-check questions to see if your business is truly pre-selling
• 19:11 Why your sales call should feel like confirmation—not persuasion
• 19:34 What's coming next in the Sold Before the Call series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?

In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.

When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.

The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.

I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.

If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.

What I Discuss:

• 00:59 The many hats coaches wear and the one most people avoid
• 02:26 Why sales isn't a single event, but a daily mindset
• 03:10 Why I created the Sold Before the Call series
• 07:00 A preview of my new Selling Sprint program
• 07:59 The trap of avoiding sales by staying "busy" with other tasks
• 10:25 The commission-based mindset that changed how I approach business
• 13:13 The daily habits every coach can borrow from great sales reps
• 16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter
• 21:03 A self-audit to help you identify where you're being passive in your business
• 22:26 Your homework before Part 2 of the series
• 24:04 What's coming next in Sold Before the Call

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.

I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.

I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:17 Why one-week coaching trials can help increase conversions
• 04:08 Why creating quick wins is the fastest way to build trust
• 06:10 How to structure a one-week coaching trial
• 07:20 How to lead a natural "next steps" sales conversation after the trial
• 10:03 Pricing strategy for a one-week coaching trial
• 12:35 Why the best coaches sell through service, not pressure
• 14:31 The mindset shift that makes continuing with you feel like the obvious next step

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever thought, "I know I can coach…so why aren't clients coming in consistently?"

In this episode of The Divorce Revolution Podcast, I'm talking to the coach who's already proven she can get clients—but still can't seem to create predictable income.

Maybe you've signed a beta client. Maybe you've landed a client through a referral, networking, or even Instagram. You know you're capable. You know your coaching works. But your business still feels unstable.

In this episode, I'm breaking down why this stage of business is so frustrating, why getting a few clients isn't the same as having a predictable business, and the simple diagnostic I use to figure out where a coaching business is actually breaking down.

Resources Mentioned:

• Book your FREE Client Traction Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic

What I Discuss:

• 01:46 The biggest insights from my recent DM Dollars workshop
• 03:07 Why the "weird middle" stage of business feels so frustrating
• 05:15 The problem with relying on referrals and other unrepeatable client sources
• 07:26 What I actually mean when I talk about building systems
• 08:15 The one metric I want you to track this week instead of views and followers
• 09:40 How to tell whether you have a visibility problem or a sales conversation problem
• 11:23 A free diagnostic call to help identify your biggest bottleneck
• 14:05 My challenge for you as you head into the second half of the year

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever walk away from a DM conversation thinking, "I just gave away an entire coaching session and they still didn't become a client?"

In this episode of The Divorce Revolution Podcast, I'm giving you a little tough love because the way most coaches are handling their DMs is quietly costing them clients—and they don't even realize it.

I see this all the time. A coach gets a message from someone who's struggling, and because she's genuinely caring and wants to help, she immediately jumps into coaching mode. She gives advice, offers strategies, sends voice notes, and pours her heart into helping. But then nothing happens. No sales call, no client, and the coach is left wondering why being more helpful isn't leading to more business.

If you've been giving tons of value in the DMs, feeling drained, or hearing a lot of "thank you" but not getting clients, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Listen to Episode 479. Do You Know Where Your Next Client Is Coming From?: https://podcasts.apple.com/us/podcast/479-do-you-know-where-your-next-client-is-coming-from/id1577282350?i=1000770733158

What I Discuss:

• 01:28 Why DMs are one of the most important pieces of predictable revenue
• 04:41 The overcoaching trap that's quietly costing coaches clients
• 06:26 A real-life weight loss coaching example that explains exactly why this happens
• 09:25 The deeper reasons coaches overcoach in the DMs
• 12:19 The real purpose of your DMs—and why it's not coaching
• 12:53 What to do instead if you want conversations to lead somewhere
• 15:15 How to confidently invite someone onto a discovery call
• 15:49 Why the goal is to stop solving and start qualifying

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere?

The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client.

In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using.

If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:07 The simple Instagram funnel most coaches are trying to master
• 02:38 Why I believe Instagram is still the best platform for coaches
• 05:21 The Three P Framework and how to find what's broken in your business
• 07:22 The most common bottlenecks keeping coaches stuck
• 08:16 My client Lisa's story—and what finally helped her start signing clients consistently
• 10:56 Exactly who DM Dollars is for
• 12:49 What you'll learn inside the workshop
• 13:40 Why I want you to come back—even if you attended before

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

It's June. Are you where you thought you'd be in your coaching business by now?

In this episode of The Divorce Revolution Podcast, I'm having the conversation that not enough coaches are willing to have publicly.

Because if we're being honest, there are a lot of coaches who started this year full of excitement and big goals…and now, halfway through the year, they're feeling frustrated, discouraged, and wondering why things haven't clicked yet.

Maybe you've been posting consistently.

Maybe you've invested in courses.

Maybe you've even signed a client or two.

But the traction you hoped for still isn't there.

And when that happens, it's easy to start questioning everything—your niche, your offer, your abilities, and even whether you're cut out for this in the first place.

In this episode, I'm pulling back the curtain on the parts of entrepreneurship that people rarely talk about: the emotional rollercoaster, the financial pressure, the imposter syndrome, and the reality that becoming a successful coach requires far more than just learning how to coach.

Most importantly, I want you to know that struggling right now does not mean you're failing.

If anything, I hope this episode reminds you that you're not alone, you're not broken, and you don't have to figure this all out by yourself.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:30 The conversations nobody is having on Instagram
• 03:53 Why building a coaching business can feel so emotionally exhausting
• 04:32 How inconsistency starts to chip away at your confidence
• 05:13 Imposter syndrome, embarrassment, and feeling like you're falling behind
• 06:22 The financial pressure nobody talks about
• 08:08 Why struggling does not mean you're failing
• 09:08 The tough-love truth about getting support
• 09:46 The five jobs most coaches don't realize they're signing up for
• 11:15 Why sales, messaging, and marketing are learned skills
• 13:03 The real reason so many coaches stay stuck
• 13:51 Why finding the right mentor can change everything
• 14:39 An invitation to stop guessing and start fixing what's actually broken

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com