The Art of Pre-Selling

If I asked you right now where your next client is coming from…could you answer confidently?

In this episode of The Divorce Revolution Podcast, I'm talking about one of the biggest differences between coaches who occasionally get clients and coaches who create consistent, predictable income. Because there's a huge difference between getting a client here and there…and actually knowing where your next client is coming from.

If you've been getting clients inconsistently, relying on referrals, or wondering why your business still feels so unpredictable despite all the effort you're putting in, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:43 Why The Divorce Revolution is evolving and what that means
• 02:30 The question every coach should be able to answer
• 03:53 Why a random client acquisition model feels so frustrating
• 07:18 The signs your business is more random than you realize
• 14:32 Why doing more of the same isn't creating better results
• 18:46 What a predictable client-attraction system actually looks like
• 21:19 The simple 1:1 coaching funnel most coaches should focus on first
• 24:50 A sneak peek at my upcoming FREE DM Dollars workshop
• 25:18 An honest check-in: are you building a business or just surviving one?

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Got a freebie but not sure if it's actually helping you get clients?

In this episode of The Divorce Revolution Podcast, I'm wrapping up our 4-part freebie series by talking about something I think most coaches miss: your freebie is not just a PDF or link in your bio—it's part of a bigger client-attraction system.

I'm breaking down what it actually looks like to turn your freebie into something that consistently brings new people into your world, builds trust, and naturally leads them toward working with you. Because if your freebie is just sitting there getting occasional downloads… but not leading anywhere… then it's probably not doing the job you need it to do.

Inside this episode, I walk you through the full flow—from getting eyes on your freebie, to what happens after someone downloads it, to how to know where the breakdown is if it's not converting.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Episode 477. Why Your Freebie Isn't Converting (And What to Fix First): https://podcasts.apple.com/us/podcast/477-why-your-freebie-isnt-converting-and-what-to-fix-first/id1577282350?i=1000768528265
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:44 Why your freebie should work like a system—not a one-time download
• 02:00 How to get more eyes on your freebie consistently
• 05:02 What should happen after someone opts in
• 07:55 The follow-up most coaches forget after someone downloads
• 10:09 My 10-day push test to see if your freebie is actually working
• 12:15 The mindset shift that changes how you look at lead magnets
• 13:34 How to use DMs to turn downloads into real conversations

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If your freebie isn't turning into clients, the problem is probably not what you think.

In this episode of The Divorce Revolution Podcast, I'm breaking down why so many coaches assume they need to create a brand new freebie…when the real issue is usually somewhere else in the process.

Because I see this happen all the time.

A coach creates a freebie, promotes it for a little while, doesn't immediately get traction and then decides the answer is to create another one. And then another one. Until suddenly they have 10 freebies and still no consistent leads or clients.

But the truth is, your freebie doesn't exist in isolation.

There's an entire process that has to work around it—from people seeing it, understanding it, wanting it, downloading it, consuming it, and then actually taking the next step with you.

And if one part of that process breaks down, the whole thing feels like it's "not converting."

In this episode, I walk you through the full freebie funnel, the five biggest areas where things usually go wrong, and how to actually diagnose the problem before you throw your current freebie away and start over.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:55 Why most freebies fail to convert
• 02:56 The full freebie funnel (and where it can break down)
• 04:13 Fix #1: Making sure people are actually seeing your freebie
• 05:42 Fix #2: Strengthening your promise and positioning
• 06:28 Fix #3: Creating a smooth and clear delivery process
• 07:37 Fix #4: Making your freebie actionable and transformation-focused
• 08:31 Fix #5: The follow-up piece most coaches are missing
• 10:08 How to diagnose the real issue using metrics and behavior
• 12:45 Your action step before creating another freebie

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Your freebie might be getting downloads but is it attracting actual buyers?

In this episode of The Divorce Revolution Podcast, I'm continuing the freebie series and breaking down how to create a freebie that brings in the right people—not just people who love collecting free stuff.

Because a lot of coaches create freebies backwards.

They start by asking things like:

"What should I give?"

"What would be valuable?"

"What should I include?"

But that's not the right starting point.

The real question is:

"What hyper-specific problem is my ideal client desperately trying to solve right now?"

In this episode, I walk you through the difference between freebies that attract serious buyers versus freebies that attract people who just want more information. We talk about why specificity matters so much, how to create a compelling promise, and why the goal of a freebie is not to teach everything—it's to solve one urgent problem and create a quick win.

If you've been thinking about creating a freebie, or you already have one that's attracting the wrong people (or not converting at all), this episode is going to help you completely rethink how you approach it.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Download the FREE 3-Post DM Magnet: https://products.ambershaw.com/3-post-dm
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com

What I Discuss:

• 01:41 A quick recap of the freebie series so far
• 02:03 Why strong freebies start with a micro problem
• 04:11 How coaches accidentally attract "freebie seekers"
• 05:28 The four traits every strong freebie needs
• 08:12 Why your freebie should feel like a natural next step
• 08:38 How to create a compelling promise for your freebie
• 10:40 Examples of weak vs strong freebie promises
• 13:01 Why specificity is the secret to conversions
• 14:14 Your action step: the one sentence test
• 15:12 A preview of next week's episode and what's coming next

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You created a freebie…so why isn't it leading to clients?

In this episode of The Divorce Revolution Podcast, I'm kicking off a brand new series all about freebies—what they're actually supposed to do in your business, why so many of them fall flat, and how to use them the right way so they actually generate leads and clients.

Because I see this all the time—coaches spending hours creating guides, PDFs, or templates…only to end up with something that gets a few downloads (maybe), but doesn't actually move anyone forward.

If you've created a freebie that isn't leading to clients or you're thinking about creating one but want to do it right the first time, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What I Discuss:

• 02:02 Why freebies actually matter in your business
• 03:10 The prerequisites you need before creating one
• 05:05 What a freebie is really supposed to do
• 05:58 The three core jobs every freebie needs to have
• 09:07 The biggest reasons most freebies don't work
• 11:44 Why your freebie needs to align with your offer
• 13:48 What you should actually measure (instead of downloads)
• 14:46 Your action step to audit your current freebie
• 15:18 What's coming next in this freebie series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You're doing all the things…so why aren't clients happening consistently?

In this episode of The Divorce Revolution Podcast, I'm breaking down what I call the three non-negotiables—the foundational pieces that actually determine whether your coaching business gets clients or stays stuck in what I call the "messy middle."

Because I know how frustrating it is to feel like you're showing up, posting, and doing what you think you're supposed to be doing but nothing is really moving. No traction, no consistent clients, and definitely no momentum.

And the truth is, it's usually not because you need another strategy or some new "shiny" tactic. It almost always comes down to a breakdown in one (or more) of these three core areas.

So in this episode, I walk you through what those non-negotiables are, how to identify which one might be off in your business, and why focusing here is what actually creates progress—not jumping from one strategy to the next.

If you've been stuck in the messy middle and wondering what's actually broken in your business, then this episode is for you.

Resources Mentioned:

• Book your FREE Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic

What I Discuss:

• 01:05 What the "messy middle" really looks like (and why it's so frustrating)
• 02:12 The unsexy truths about building a coaching business
• 04:01 The 3 non-negotiables every coaching business needs
• 08:16 Why your niche and messaging are ground zero
• 12:05 Creating an offer people actually say "yes" to
• 15:21 Building a system that turns visibility into clients
• 18:13 How to identify what's actually broken in your business
• 20:15 Next steps if you're ready to fix it

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever read a post and thought…"Wait, is this talking about me?"

In this episode of The Divorce Revolution Podcast, I'm breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.

If you've been posting consistently but not getting traction—or you feel like your content just isn't landing the way it should—this episode is going to show you exactly where to start.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:14 What messaging actually means (and why it feels so hard)
• 03:56 Why most coaches miss the mark with their messaging
• 05:30 A real example of messaging that sounds good but doesn't convert
• 07:19 Why you need to lead with the real, front-facing problem
• 09:40 Why hyper-specific messaging always wins over generic content
• 10:18 A weight loss coaching example that will shift how you think about messaging
• 13:02 The truth about "saturation" and why you're not actually blending in
• 15:53 How niching down makes your messaging more powerful (not limiting)
• 17:27 The difference between relatable vs relevant content

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You're getting people in your DMs…so why aren't they turning into clients?

In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.

Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.

And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.

In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:37 Why the sales process actually starts before the call
• 04:51 The first mistake I see coaches make in the DMs
• 07:11 The second mistake that keeps conversations stuck
• 08:59 The third mistake that turns people off too soon
• 13:35 How to guide a DM conversation with intention

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

This episode is a little different. It's not just strategy—it's the real, behind-the-scenes of what it looked like for me navigating divorce, financial fear, and the decision to invest in myself when I felt anything but ready.

Today, I'm sharing a very personal story from one of the hardest seasons of my life and how a moment involving a Louis Vuitton bag completely changed the way I think about money, fear, and betting on myself.

If you've been holding back, overthinking, or waiting until you feel "ready" to take the next step in your business, this is your reminder that you don't need more time—you need a decision.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:16 The reality of divorce and financial fear
• 05:57 The Louis Vuitton moment that changed everything
• 08:19 Rebuilding self-trust and shifting your money mindset
• 09:29 Why investing in mentorship changed my business
• 10:09 How fear is actually the thing holding you back
• 12:36 Why you need to lean into fear and do it anyway

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

At some point, you have to stop "trying" to build a coaching business…and decide you're actually doing it.

In this episode of The Divorce Revolution Podcast, I'm talking about what I call the $1,000 decision—the moment where you stop treating your business like something you're testing out and start committing to it like it's happening, no matter what.

Because I see this all the time with new coaches. On the surface, it looks like you're doing the work—you're posting, learning, tweaking, trying. But underneath it, there's still hesitation. Still second guessing. Still a part of you that's in "practice mode."

And that's exactly what keeps you stuck.

In this episode, I break down what that shift actually looks like, how to start thinking like a CEO instead of someone just "trying," and why confidence doesn't come before momentum—it comes because of it.

If you've been stuck in "practice mode" and wondering why your business isn't moving forward, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:57 What the "$1,000 decision" actually is
• 02:49 What it looks like to be stuck in practice mode
• 04:36 The mindset shift from trying → CEO
• 06:53 The actions that actually create traction
• 08:48 The one question you need to ask yourself
• 09:46 Why you need to stop self-diagnosing everything

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com