The Art of Pre-Selling

Why does getting clients feel so heavy…like every post, every DM, every move has to work?

In this episode of The Divorce Revolution Podcast, I'm sharing one of the biggest shifts that completely changed the way I approach getting clients—and honestly, made my business feel a whole lot lighter.

Because I know what it's like to feel like everything is high-stakes. Like every post has to perform. Every conversation has to turn into a client. And when it doesn't? It's so easy to spiral, overthink, and start questioning everything.

But the truth is, that approach will burn you out fast.

So in this episode, I'm walking you through how to start thinking more like a CEO instead of getting stuck in emotional ups and downs. We talk about why attaching too much meaning to every single action in your business is keeping you stuck—and what to focus on instead if you actually want traction.

Resources Mentioned:

• Episode 467. 3 Signs Your Coaching Business Isn't Fully Set Up to Attract Clients Yet: https://podcasts.apple.com/us/podcast/467-3-signs-your-coaching-business-isnt-fully-set-up/id1577282350?i=1000756724030
• Episode 468. Why Doing More Isn't Fixing Your Client Problem: https://podcasts.apple.com/us/podcast/468-why-doing-more-isnt-fixing-your-client-problem/id1577282350?i=1000757455115
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:51 Why you need to start thinking like a CEO
• 04:17 The trap of emotional scorekeeping in your business
• 05:20 Why repetition (not perfection) builds traction
• 07:25 What "client attraction reps" actually look like
• 08:53 A simple daily plan to start getting more reps in
• 10:07 The basics: DMs, stories, and content that actually matter
• 12:48 The key mindset shifts to take with you moving forward

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You can do all the right things on paper…and still not get clients.

In this episode of The Divorce Revolution Podcast, I'm breaking down a pattern I see all the time with new coaches—doing more, trying more, creating more…and still not getting clients. Because the truth is, more content, more offers, and more strategies won't fix your business if the foundation isn't right.

If you've been stuck in the cycle of trying new things and hoping something finally clicks, this episode will help you zoom out and start looking at your business more strategically so you can stop guessing and start fixing what actually matters.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What I Discuss:

• 02:27 The "trying everything" trap that keeps you stuck
• 04:22 Why doing more isn't the solution
• 05:35 The first non-negotiable: your messaging
• 07:34 The second non-negotiable: your offer
• 09:19 The third non-negotiable: your client attraction system
• 15:04 A quick content audit you can do this week

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If you've been posting, getting some likes or comments, but no one is really asking how to work with you—or you feel like you're trying everything and nothing is clicking—this episode will help you see what might actually be missing.

In this episode of The Divorce Revolution Podcast, I'm breaking down three signs I see all the time with new coaches who are showing up, posting content, and putting themselves out there—but still not getting consistent clients. Because the truth is, it's not always about doing more…sometimes it's about realizing what's not actually working yet behind the scenes.

Resources Mentioned:

• Sign up for Why You're Not Getting Consistent Clients (Even If You've Started) Workshop: https://ambershaw.samcart.com/products/clients
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:46 The three signs to pay attention to
• 03:05 When people engage but don't ask how to work with you
• 05:48 Why your offer might not be as clear as you think
• 09:52 How to make your offer feel more tangible
• 11:38 Why chasing new strategies keeps you stuck
• 14:19 What to do next and how to move forward

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

What if the thing keeping you from signing clients isn't what you're missing but what you're still doing?

In this episode of The Divorce Revolution Podcast, I'm sharing five things I personally had to stop doing before I started signing clients consistently. These are mistakes I see new coaches make all the time—things that feel productive on the surface but actually keep your business stuck.

Resources Mentioned:

• Sign up for Why You're Not Getting Consistent Clients (Even If You've Started) Workshop: https://ambershaw.samcart.com/products/clients
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What I Discuss:

• 02:37 Why trying to appeal to everyone actually weakens your messaging
• 04:59 Why purposeful consistency matters more than posting every day
• 07:22 How vanity metrics can distract you from what actually drives business growth
• 10:22 I break down why confidence comes from action—not thinking your way into it—and why waiting until you feel ready can delay your business for years
• 11:59 Foundational pieces every coaching business actually needs to sign consistent clients

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever feel like clients in your business show up randomly…and then disappear just as quickly?

In this episode of The Divorce Revolution Podcast, I'm diving into one of the most frustrating stages of building a coaching business: when you're posting content, showing up consistently, doing all the things you think you're supposed to do—but clients still aren't happening consistently. Maybe you've had a random client here and there, maybe you've had some interest in the DMs, but it still feels unpredictable and chaotic.

Resources Mentioned:

• Sign up for Why You're Not Getting Consistent Clients (Even If You've Started) Workshop: https://ambershaw.samcart.com/products/clients
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 03:27 How random clients usually happen
• 04:55 Why random clients aren't sustainable
• 05:35 What actually creates a repeatable client system
• 08:39 The simple content audit you can do this week
• 11:27 Why messaging needs to get more specific
• 12:41 A real example of niche specificity
• 15:18 Your next step if you want consistent clients

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever started your coaching business with a clear vision only to realize it doesn't look anything like what you imagined?

In this episode of The Divorce Revolution Podcast, I talk about a reality that most successful coaches don't share enough: at some point, you will likely have to let go of the version of the business you originally pictured. Not because you're failing—but because you're learning, evolving, and discovering what actually works.

If you've been questioning whether you're doing something wrong because your business doesn't look the way you thought it would by now, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:34 The naïve way I started my coaching business
• 05:02 Why your first version of your business is supposed to be messy
• 06:18 The tweaking trap that keeps coaches stuck
• 09:05 Why being uncomfortable is actually part of the job
• 10:39 The highlight reel of online business
• 12:23 Why building a business is like rebuilding after divorce
• 14:01 The simple foundations most coaches skip
• 14:39 The trap of chasing shiny platforms

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

In this episode of The Divorce Revolution Podcast, I talk about the shift that has to happen if you want clients this spring. Because at some point, building a coaching business stops being about organizing your content, fixing your bio, or cleaning things up behind the scenes…and starts being about actually creating momentum.

If you've been showing up but still wondering why clients aren't happening yet, then this episode is for you.

Resources Mentioned:

• Episode 461. Declutter Your Content If You Want Clients: https://podcasts.apple.com/us/podcast/461-declutter-your-content-if-you-want-clients/id1577282350?i=1000752435885
• Episode 462. 4 Actions That Are Quietly Slowing Down Your Business: https://podcasts.apple.com/us/podcast/462-4-actions-that-are-quietly-slowing-down-your-business/id1577282350?i=1000753188796
• Episode 454. The Metrics That Actually Matter in Your Coaching Business (2026 Edition): https://podcasts.apple.com/us/podcast/454-the-metrics-that-actually-matter-in-your-coaching/id1577282350?i=1000748343722
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• The Confident Coach Certification Waitlist is the ONLY certification specifically for divorced moms who want overcome imposter syndrome and finally feel legit: https://products.ambershaw.com/certification

What I Discuss:

• 01:59 Why decluttering your strategy isn't enough
• 02:28 The mindset shift from posting content to actually solving problems for your future clients
• 05:08 Why conversations are the real driver of early revenue
• 08:22 Why repeating yourself is actually a sign that your marketing is working
• 11:53 How leadership in your content means telling people exactly what to do next
• 14:39 The difference between vanity metrics and the numbers that actually grow your coaching business

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Are you actually stuck or are you just doing the wrong things really consistently?

In this episode of The Divorce Revolution Podcast, I zoom out from content strategy and talk about the deeper habits that might be quietly slowing down your growth. Because sometimes the issue isn't your niche, your hooks, or the algorithm—it's how you're operating as a business owner.

I'm breaking down four actions I see all the time that feel productive but are actually keeping you scattered, emotional, and stuck. We're talking about commitment level, CEO mindset, consuming too many opinions, avoiding revenue-producing actions, and why discipline (not mood) builds businesses.

If you've been busy but not profitable, this episode is for you.

Resources Mentioned:

• Episode 461. Declutter Your Content If You Want Clients: https://ambershaw.com/podcasts/461-declutter-your-content-if-you-want-clients/
• The Confident Coach Certification Waitlist: https://products.ambershaw.com/certification
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com/

What I Discuss:

• 01:53 Why messaging problems are often a symptom of a bigger business issue
• 02:34 The difference between "trying" to build a business and deciding you are building one
• 07:52 Why consuming too many opinions and mixing strategies keeps you stuck
• 09:10 How choosing one model and sticking with it creates momentum
• 12:10 Why most coaches skip the basics and jump into advanced strategies too early
• 15:50 Are you focusing on aesthetics or actual conversations that lead to sales?
• 18:24 How to stop taking results personally
• 20:25 Your March action plan
• 22:52 Why sustainability comes from systems

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Is your content actually building clients or just building noise?

In this episode of The Divorce Revolution Podcast, I'm walking you through what it really means to "spring clean" your messaging—and why more posting, better hooks, or blaming the algorithm isn't the answer. If you're getting views but not conversions, followers but not clients, this is the reset you didn't know you needed.

Resources Mentioned:

• Episode 457. The Difference Between Helpful Content and Client-Attracting Content: https://podcasts.apple.com/us/podcast/457-the-difference-between-helpful-content-and/id1577282350?i=1000749945038
• Content to Clients: https://ambershaw.samcart.com/products/ctc-day1
• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 03:57 Why reach and traction problems are usually clarity problems.
• 05:51 Why views and follows don't equal clients
• 06:35 Declutter generic messaging
• 06:53 Why trying to talk to everyone is killing your conversions.
• 09:12 The difference between looking motivating and being trusted.
• 13:51 Why your content needs a strategy
• 15:11 What to keep when you declutter
• 16:52 How to say it in a way that makes someone think, "Oh sh*t, that's me."
• 18:23 How to stop ending posts with "thoughts?" and start leading
• 20:54 How to evaluate your content without spiraling emotionally.

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever get stuck in the DMs with someone who says they want help but nothing actually moves forward?

In this episode of The Divorce Revolution Podcast, I'm breaking down something that trips up so many new coaches—how to tell if someone is actually ready to work with you or if they're just venting, looking for validation, or not quite there yet.

I talk about why so many discovery calls go nowhere, why people ghost after saying "yes," and how over-coaching in the DMs is usually a sign that you're missing one key skill: discernment. When you don't know how to spot readiness, you overextend yourself. You over-give and start to feel resentful. And then burnout creeps in.

But when you know what to look for? Everything changes.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:43 Why someone can genuinely want a better life, business, or relationship and still not be ready to do the work.
• 04:42 The subtle difference between someone venting about their circumstances and someone who's actually ready to move forward
• 05:51 Signs of client readiness
• 07:22 What it looks like when someone is really just looking for reassurance
• 09:26 How having a rinse-and-repeat framework helps you qualify clients without pressure, chasing, or second-guessing yourself

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com