Digital Delusion? Are you suffering from this?

Camille Moore and Phillip Millar dive into the harsh realities of modern digital marketing. They explore how small businesses are often misled by flashy metrics and short-term solutions like Google AdWords and SEO, which no longer guarantee sustainable growth. Camille and Phillip argue for a shift in focus towards long-term brand building, personal connection, and strategic content creation. They discuss how the marketing world has changed and what it takes to truly stand out in today’s competitive landscape. Tune in for an honest conversation on the current and future state of marketing.

In this episode, marketing expert Camille Moore delves into the inspiring story of UGG founder Brian Smith, discussing his book "The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul." Camille explores how Brian transformed UGG from a simple idea into an iconic global brand, taking it from good to great. She breaks down the key lessons from Brian's journey, including his approach to branding, perseverance, and the entrepreneurial spirit that drove UGG's success. Tune in to discover the strategies behind building a brand that resonates worldwide.

In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.

Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real.

Marketing is dying from the top down because of a lack of focus on strategy. If you want to stand out and win, you need a strategy.

In this compelling episode of The Art of the Brand, hosts Camille Moore and Phillip Millar dive into the intricate world of celebrity endorsements and personal branding, focusing on the rise and fall of Jennifer Lopez's skincare line, JLo Beauty. Despite the initial buzz, JLo Beauty faced challenges that led to its removal from Sephora stores.

Camille and Phillip dive deep into the key reasons behind the collapse, emphasizing the importance of authenticity in branding. They dissect how the mismatch between Jennifer Lopez's personal brand and market expectations played a crucial role in the product line's struggles.

Tune in to discover the critical lessons from JLo's venture into the beauty industry and what it means for the future of celebrity brands. Whether you're an entrepreneur, marketer, or branding enthusiast, this episode offers valuable insights into the volatile nature of personal branding and the essential role of authenticity in achieving success

Take a deeper dive into AI with Chris Knowles, an ex-Google Ai employee who breaks down ai in a digestible way.G This podcast is guaranteed to help you grasp ai, where society is going and how your business can stay current to survive. Most people take too long to understand important technologies that will change the future and because of this, get too far behind to catch up. Camille and Phillip ask the questions you need answered to protect your business and take advantage of the future with AI. Bonus convo… a lively discussion as to whether or not we live in a simulation.

Rory's Rules on Branding: Unconventional Wisdom for Business Success with the Branding Legend Rory Sutherland. Rory is the vice chair of Ogilvy UK, is a best selling author and TED speaker. This is a must listen podcast.

In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.

In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments within the magazine and has an interesting pulse on the intersection between traditional and digital and where he thinks both are going. This insightful podcast breaks down the state of traditional and digital, the future of both, and his predictions for the fashion and luxury industries. Lance also hosts @missioncriticalpodcast, a top podcast that interviews names like Skims CEO Jens Rede, Meghan Markle, Coco Rocha, and more.