Jack Dell'Accio, founder and CEO of Essentia mattresses, discusses the importance of sleep coaching and the unique features of their memory foam mattresses. Jack got into the sleep industry when his family was looking for a clean environment for his father who had cancer. They developed an organic version of memory foam using latex and focused on performance and wellness. Essentia mattresses are certified organic and free from VOCs, plastics, and other toxins. They also regulate temperature, mitigate EMFs, and even have a blend of essential oils that reduce mold growth. Pro athletes who have used Ascension mattresses have seen significant improvements in their REM and deep sleep. Ascension mattresses offer a range of products that prioritize sleep quality and performance. Their mattresses are designed to provide thermal regulation, pressure redistribution, and allergen-free sleep. The company focuses on creating high-quality, durable foam mattresses that outperform traditional coil and organic mattresses. Essentia offers different models at various price points, starting at around $2,000 for a queen-size bed. The company also offers a custom ProCore mattress for athletes and high performers. In addition to a great mattress, maintaining a consistent sleep routine and managing surrounding light are important for optimal sleep hygiene.