Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly moved the needle in my success: clarity, commitment, and consistency. This is the episode I wish I had when I was feeling stuck and distracted. I’m giving you a pep talk from the heart to help you stay focused and go all-in on your goals.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] The 3 keys to success that got me to 7 figures: clarity, commitment, and consistency

[03:43] Why daily consistency trumps motivation and how it impacts your business

[04:59] How doing “all the things” is actually slowing down your progress

[14:23] The secret to explosive growth is doing MORE of what’s already working

[16:09] The 3-question test I use before adding anything new to my business

Links From The Episode:

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/dmuiqUAr96w 

Episode #108: Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? https://mccancemethod.com/episode-108-summer-slump-marketing-series-is-your-website-ready-for-the-summer-slump/

Episode #109: Summer Slump Marketing Series: Warm Outreach Mastery
https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/

Episode #110: Summer Slump Marketing Series: Cold Outreach Mastery
https://mccancemethod.com/episode-110-summer-slump-marketing-series-cold-outreach-mastery/

Episode #111: Summer Slump Marketing series: Magnetic Marketing
https://mccancemethod.com/episode-111-summer-slump-marketing-series-magnetic-marketing

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know that fear intimately because I’ve been there myself. Today, I walk you through how to overcome this roadblock, how to shift your mindset, and what specific strategies you can use to confidently start building your dream team. 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:39] The #1 fear therapists face when hiring their first employee and how to reframe it as a shared responsibility

[02:14] Why starting with interns or pre-licensed therapists can reduce pressure and increase your cash flow

[04:11] How to show up with energy and conviction during interviews to attract the right people

[08:19] What to share about your systems and structure to impress a potential hire

[12:06] The importance of setting realistic expectations about client caseload timelines

[15:15] Why hiring is a collaborative relationship and how to clearly define mutual responsibilities

Links From The Episode:

EP106: Why You Should Keep at Least 40% of the Session Fee
https://mccancemethod.com/episode-106-why-you-should-keep-at-least-40-of-the-session-fee/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Money Manifestation Meditation Vault https://mccancemethod.com/money-manifestation-meditations/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/cErVktpElyM

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practices. You’ll hear how they overcame their fears, implemented smart strategies, and found real success. Get ready to hear what’s actually working right now—and walk away inspired to take your practice to the next level!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:45] Antoinette shares how she scaled her practice to 11 team members in just one year, doubling her income.

[05:16] Laura talks about her transition from solo practice to group practice and the importance of building relationships.

[06:02] Darcy explains how she grew her practice from 6 to 14 therapists and achieved time and income freedom.

[10:04] Jaena discusses how she started her practice and navigated the challenges of building a telehealth-only group practice.

[16:02] Darcy highlights the power of consultations and relationship-building to attract clients.

[22:15] Laura shares how community outreach and referrals helped her business grow exponentially.

Links From The Episode: 

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You →  https://members.mccancemethod.com/free-3-day-live-course/

In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and visualization can magnetize your ideal clients, even during the slow season. I’ll walk you through how to shift your internal narrative and daily habits to cultivate enjoyment, confidence, and abundance, plus I’ll share the one major marketing mistake to avoid this summer. You don’t want to miss the energetic and practical boost this episode brings!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] Why your thoughts and focus act like a magnet for the clients you attract

[04:05] How scheduling joy and ease into your summer can help boost your business

[07:34] The power of visualization and inspired action to create real-life synchronicities

[09:37] A sneak peek into Nicole’s Money Manifestation Meditation Vault

[17:29] Set your intention now: Why the summer of 2025 can be your best yet

[18:47] The #1 marketing move not to make during a slow season

Links From The Episode:

Money Manifestation Meditation Vault:
https://mccancemethod.com/money-manifestation-meditations/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Episode 89 - Are the Riches in the Niches?  - 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You →  https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors is one of the smartest marketing strategies for therapists. I’ll also share how we used this exact method to build strong referral pipelines and maintain top-of-mind visibility all year long. If you're ready to break free from seasonal slumps and create consistent growth, this is the episode for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:14] Why family doctors are the most powerful cold outreach target for therapists

[06:30] Three reasons doctors are your highest converting referral partners

[09:25] How to create your doctor list based on location, even for virtual practices

[12:17] Cold calling script breakdown and why “name dropping” your credential builds trust

[17:26] Progress reports as a dual-purpose marketing and care strategy using AI tools

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lZuLrwGfA8Y 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing personal stories (yes, even the time I injured myself at Atlantis!) and powerful strategies that helped me scale my practice quickly. Plus, I’ll show you how a simple mindset shift can completely transform your referral flow.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[06:03] Understanding the difference between cold networking and warm outreach

[08:20] How casual conversations during self-care appointments can turn into major referral sources

[10:50] Specific talking points to use when chatting with your family doctor or pediatrician

[14:00] The power of slowing down to create magnetic marketing moments

[17:08] How being present at everyday events can lead to unexpected growth opportunities

Links From The Episode:

EP108: Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? https://mccancemethod.com/episode-108-summer-slump-marketing-series-is-your-website-ready-for-the-summer-slump/ 

Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=I3dNK_MTZs0

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ 

In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapists make with their sites (hello, empty couches and sad faces!), and practical, easy-to-implement tips to transform your website into a high-converting client magnet. Plus, I walk you through a live website example so you can see exactly what works.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[01:35] Why your website is the first impression that either attracts or repels clients

[05:39] The surprising impact of happy faces versus sad images on your website

[09:00] Why you need to ditch the empty couches, stacked rocks, and forest photos

[12:12] How to set up a high-converting "Book Now" button and online booking system

[14:47] The simple three-part formula for writing compelling website content

[15:32] Best practices for your team page photos and bios

Links From The Episode:

Want my eight steps to a high-converting specialty page? DM me @nicole.mccancemethod on Instagram with just one word “Website” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Take a look at my Website:
https://mccancemethod.com/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/Jlv-7xsO0R4

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I’m pulling back the curtain and giving you an exclusive behind-the-scenes look at what it’s like to be inside my six-month coaching program, the Clinic Growth Map. If you’ve ever wondered what kind of support, tools, and transformation you can expect from working with me, this episode is for you. I walk you through the full experience—from strategy sessions to templates to live coaching—and show you how therapists just like you are scaling their practices faster and with more ease than they ever thought possible.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] The mission behind the Clinic Growth Map and who it’s designed to help

[06:59] Breaking through the top 3 roadblocks: time, money, and self-belief

[20:11] What happens during your strategy sessions and how we create your personalized 90-day plan

[22:08] A peek into the Content Hub: 60+ templates, 50+ learning lessons, and a business-in-a-box

[27:16] Weekly coaching calls, expert access, and why community is your secret weapon

[32:43] How to book your free Practice Growth Audit and take the next step with clarity

Links From The Episode:

Content Hub Demo: https://youtu.be/6H-x7d_YvcQ 

Meditation Vault: https://mccancemethod.com/money-manifestation-meditations/ 

Clinic Tour Video:
https://bonuscontent1.s3.us-east-2.amazonaws.com/The+McCance+Method+Clinic+Tour.mp4

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I’m diving deep into why it's not just okay but essential to keep at least 40% of the session fee in your group practice. I know this topic can bring up some discomfort, but I want you to walk into interviews with absolute conviction about the value you're offering. This isn’t just about money—it's about the incredible infrastructure, support, and team culture you're providing. So let’s unpack exactly what that 40% covers, how to communicate it confidently, and even how you can increase your profit margin with smart hiring decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why therapists often fall into group practice by accident and the money mindset that holds them back

[04:50] How to confidently explain what therapists get in return for the 60/40 split

[07:56] The importance of showing up with conviction in interviews and how that energy attracts your dream team

[09:23] A full breakdown of what you offer (office, admin, marketing, software, and more) that justifies your cut

[12:29] Why Jane App is a game-changer and how it supports your growth

[17:37] How hiring pre-licensed or practicum students can instantly increase your profit margin

[24:11] Why being in a group practice boosts therapist credibility and conversion rates

Here's what therapists get when you keep 40% of the session fee:

• A fully furnished office, including rent, utilities, and all furnishings
• Office supplies (e.g., Kleenex, printer access, tea, paper)
• Full client referral pipeline through marketing and advertising
• Paid headshots and Psychology Today profile
• Practice management software (Jane App) included
• Admin support for cancellations, follow-ups, and scheduling
• Credit card processing fees covered
• Peer consultation (led by you initially, later self-sustaining)
• Monthly team meetings (on Zoom or in person)
• Optional trainings or guest speakers at team meetings
• A strong, collaborative team culture and community
• No stress: therapists get to just do therapy and go home

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House!

https://mccancemethod.com/open-house/ 

Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft emails, blogs, and social media posts that attract clients, keep them engaged, and move them toward booking a session with you. This is the shift you need to stop being just noise and start making an impact.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:32] Why most therapists focus on the wrong type of content and how to fix it.

[05:50] How to craft content that resonates with potential clients based on their awareness stage.

[07:46] The common mistakes that therapists make and how to adjust your strategy.

[12:24] How to measure and refine your content marketing for maximum impact.

[15:23] Applying the 80/20 rule to your marketing and why you should double down on what’s already working instead of chasing new tactics.

[16:17] Tips for delegating and streamlining your content strategy.

Links From The Episode:

Watch this episode on YouTube for the Counseling Commitment Pyramid visual - https://youtu.be/5801n4GWvmE 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod