Most people in the industry don’t show up with a well-defined understanding of their brand - they just follow other people and try to do what they're doing. Unfortunately, this is not the best way to attract great clients.

How can we recognize when we lack clarity, and how can we get help?

In this episode, brand clarity expert, book author and national speaker, Suzanne Tulien talks about the signs of a lack of clarity and how to fix it.

Three Things You’ll Learn In This Episode

-The difference between marketing and branding
Marketing and branding are the biggest misconceptions out there. What is the difference between the two?

-How to recognize our uniqueness
To what extent do our personal interests play a role in branding, and how can we recognize them?

-The first thing to do to gain clarity
At some point, we get tired of not having clarity. What is the first step to gaining clarity?


Guest Bio

Suzanne Tulien is a brand clarity expert, author of 3 books on branding and a national speaker. She loves helping people realize their potential and step into them. Her brand consulting helps people and businesses position themselves to be congruent to what they truly stand for, become accountable to it, and commit to walking their talk.

For more information, visit https://brandascension.com/. 

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

Everyone has both an emotional and a rational mind, and when we’re dealing with real estate clients, speaking to the latter makes getting to their goal faster. In a tough situation, how do we bypass their emotions so that they can make the right decision?

In this episode, I’m going to share a ninja trick to cut through a negative emotional state and communicate more effectively.

You’ll also learn; 

-How to lead our clients to the best decision 

-Why we need to give our clients time to absorb negative emotions 

-The fastest way to solve tough problems

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

Very often, in real estate, we are trained to be transaction-minded, everyone is concerned with what they can get out of every interaction. What if we could totally flip this and lead with giving instead?

Business actually gets easier when we focus on what’s valuable to people - that’s how we build deep relationships that are rewarding for everyone.

How do we stop leading with a focus on transactions, and interact more organically?

In this episode, Nathaniel Pitchon Getzels, a top-ranking real estate professional in California, highlights the power of relationships and collaboration in the real estate game.

Three Things You’ll Learn In This Episode

-The right way to network
What is the best way to stay relevant in a transactional business world?

-Why organic networking is so powerful
How does organic networking help you become people's go-to resource instead of an easily replaceable commodity?

-How to be more creative in real estate
Sometimes clients have high expectations. How do we make ourselves irreplaceable by being creative and finding unique solutions?

Guest Bio

Nathaniel Pitchon Getzels is a top-ranking real estate professional in California. He has led a group of agents for a decade and is also the founder of the Getzels Group, now part of Compass. Nathaniel specializes in luxury properties/islands and has been investing in real estate for over 20 years. He has a broad range of experience and a network of brokers that spans many countries. Nathaniel holds a weekly real estate podcast, and you can learn more about him at https://www.getzelsgroup.com/ 

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

As agents, the more we know about what’s happening in the minds of consumers as they make decisions, the better we become at speaking directly to their needs. Buyers and sellers don’t care about how many homes we’ve sold and how good we say we are. They want to know how we’ll show up for them. 

When they are deciding who to hire, only 3 questions matter. How do we answer these questions in our marketing materials? In this episode, you’ll learn the 3 consumer questions we have to answer if we want them to choose us.

You’ll also find out; 

-Why the best agent, best choice value proposition will always fall flat 

-How to skyrocket your conversion

-Why care and trust trump skills as the top priorities of consumers

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

There’s no bigger example of going from selling to serving than the transformation of a solo agent into a team leader. Selling real estate and running a team are two completely different animals - and what makes us good at the former can actually be a major hurdle in the latter.

Can you go from great agent to great leader overnight? What are some of the critical values we need to adopt and nurture in the journey to leadership?

In this episode, we’re joined by co-founder and co-owner of a KW Market Center in North Carolina, Sarah Spencer. She shares what the process of building a team has been like and what she has learned.

Three Things You’ll Learn In This Episode

-Why our motivations have to shift when we build teams
How do we shift from the eat-what-you-kill mentality of selling real estate to succeeding through other people as team leaders? 

-Why leaders end up resenting their teams and how to avoid it
What decisions compromise our ability to serve our people at the absolute highest level? 

-The most important intention we need to set as agents
Being a great leader is an ongoing process, but how do we know we’re headed in the right direction?

Guest Bio
Sarah Spencer is the co-founder and co-owner of the KW Market Center, serving the Outer Banks in North Carolina. She is a coastal real estate investment and 2nd home consulting broker, with over 20 years of expertise in the details of beachside investments. As the owner of The Spencer Team, Sarah’s goal is simplifying the purchasing process with a focus on improving bottom-line profitability. They offer client-driven advisory solutions to integrate oceanside real estate into any sized wealth investment portfolio. For more information, head to https://thespencerteamobx.com/ 

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

Real estate has a staggeringly high quit and burnout rate. Up to 90% of agents leave the industry in under 2 years, and it’s because they aren’t taught the most critical piece of this job.

What is the foundation of our job as agents without which simply can’t sustain a business?

In this episode, we’re going to talk about the one thing our industry often overlooks to the detriment of thousands of agents.

We also discussed; 

-The biggest gap in real estate education

-Why our skills our meaningless in the absence of leads 

-What makes real estate rewarding but also challenging

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

As the market heads towards a downshift, real estate won’t be as easy as it has been over the last couple of years. Transactions aren’t just going to fall into our laps - the agents who will survive and thrive are the ones who genuinely serve their databases and consistently show up for them.

What separates a transaction-focused agent from a servant-hearted one? In this episode, we talk about why we need to get more in tune with our people, and how it primes us to survive the coming downturn.

You’ll also learn; 
-Why we shouldn’t cut the money we spend on our database 
-Valuable ways to pour into our people 
-The power of serving without expectation

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

When you build your real estate business by relationship, you gain an advantage many agents can only dream of - the ability to grow without doing anything at all. You could be sitting on your couch, eating M&Ms and your lead generation machine would still be chugging along.

In today’s episode, I’m going to tell you a story illustrating why working by relationship is so amazing, and why it’s so effective at generating leads.

You’ll also learn;

-How to build a perpetual lead gen machine 
-How to reach as many as 76800 people without doing a single cold call 
-Why relationships have staggeringly better conversions, lower costs and higher returns

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

It’s one thing to say we care about relationships and pouring into people, but if that’s not reflected in our daily calendars and schedules, does it really count?

If we aren’t actively and consistently nurturing our relationships, they become commodities, and it’s a lot harder to position ourselves to solve people’s problems.

How do we make sure our commitment to the people we value is truly non-negotiable? Why is understanding motivation at the heart of helping people?

In this episode, coach, consultant and market center leader in Richmond, Virginia, Maria Di Poce shares what serving means to her, and the mindset that informs how she shows up for clients and agents. 

Three Things You’ll Learn In This Episode

-The key ingredient to leading someone effectively 
What’s the difference between identifying someone’s motivation and trying to force our own motivation? 

-How to have success through others
How do we start building leverage in our businesses? 

-Why agents struggle to create repeat business
What makes our clients feel like commodities instead of highly-valued people in our communities? 

Guest Bio

Maria DiPoce is a coach, consultant and market center leader in Richmond, Virginia. She has been in the real estate industry for the past 14 years, starting as an investor and then moved on to being a traditional real estate agent. She has a background in network marketing and is the driver and visionary of this office.

To get in touch with Maria, connect with her LinkedIn.

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/

Technology dominates just about every area of our lives today, and an increased reliance on it is certainly the future. The question is, how does it fit into the real estate transaction?

Cutting edge developments like A.I. definitely have their place in our industry but the numbers prove that, by and large, emotional intelligence still determines whether people want to work with us or not.

In this episode, you’ll learn why A.I. still has nothing on E.I when it comes to a real estate consumer’s journey. 

You’ll also learn; 

-The most important currency in a real estate transaction 

-Why referrals still beat any other type of real estate lead 

-What we should be leaning into as agents

Resources & Opportunities:

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendar.app.google/YmCPQRhWJaV7owmw6

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral

📲 Follow Garrett on Instagram for more insights and encouragement!

🔗 https://www.instagram.com/garrettmaroon/