What if I told you that you had an incredibly valuable and untapped resource right at your fingertips? One that you’ve already paid for but probably aren’t using to its full capacity? 😳  

And no, I’m not talking about your computer or social media or anything like that. I’m talking about using what’s in your noggin to strengthen your patient relationships and make some passive income. 🧠💰

 

You already went to school, survived that, and now you have your own business doing what you love. You have an absolute WEALTH of knowledge… but what do you do with it?

 

It just sits in your mental filing cabinet until someone asks you a question and you need to open the file. 🗃

 

As a well-qualified health practitioner, you have REAL solutions for the problems people are facing. So, today we’re going to unpack how to use all that knowledge to help you create a ‘sticky’ practice.

 

One where your patients are ‘in for the long haul’ and refer you to everyone they know. 💬

 

This episode dives deep into turning your info into recurring revenue AND building patient loyalty by creating a video library that contains valuable information! 🎥📚

 

So, let’s get into the nitty-gritty on how you can get started!

 

Gold Nuggets

• (3:12) Here’s what I know for a FACT about you…
• (8:50) How to give your patients an unbelievable experience.
• (11:08) Step 1 to getting your video library together.
• (18:16) Just how easy creating your videos can be.

 

Links Mentioned In This Episode

Last week to enter the 100th episode giveaway!

Desktop tripod

Lavalier mic

Membership Site Builder

Here are more tips on how to get your video library started!

Watch the episode here.

 

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I recently attend a Mastermind retreat and celebrated a BIG milestone birthday (cheers to turning 21 again! 🥳), which led me to zoom out a bit and take a 30,000-foot look at where I am heading - in my life and my business.  

As the first session of the Mastermind began, we were asked three very poignant questions, right off the bat. And each one of them came loaded with some really hard, but important revelations that I want to share.

All of us have been caught in the cycle of “I want… or I need…. or I should… (fill in the blank).” Whether you want to grow your practice, make more money, pay off debt, or spend more time with the fam, we often get stuck always “wanting” but never actually doing.

What’s missing is the action step. 🥴

And that’s literally THE most important part. Without taking action, it’s highly likely that nothing will change. EVER. 🚫

And because of this, we end up with a “to-do” list a mile long that keeps us busy but we never actually make progress toward what we really want to accomplish. It’s a vicious cycle.

But this is not a one-way ticket on the Guilt Trip Express, I promise. Because honestly, I’m right there with you, feeling the same things. 💺

Here’s the big question: “If nothing changes, will you be happy with where you are one year from now?”

If the answer is no, buckle up. Cuz we’re gonna get serious about changing this around – and we’re gonna do it together. 🫶🏻

 

Gold Nuggets

• (2:08) Three questions that got me thinking…
• (7:00) If something is no longer serving you, it could be blocking you from forward progress.
• (11:37) Sometimes it’s scary taking a step in the right direction.
• (13:15) What’s one of your big goals for next year?

 

Links Mentioned In This Episode

Join the 100th episode giveaway!

Watch this episode here.

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/99

 

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This week I have my long-time colleague and friend, Andra Hall on the podcast to chat about why she decided to completely change the focus of her practice and work with patients inside a very specific yet controversial niche, one that conventional medicine largely discredits or ignores.

 

As a Physician’s Assistant and someone who has an extensive medical background, Andra realized there were so many people desperately looking for someone to listen and acknowledge the validity of their symptoms but didn’t have anywhere to go. Knowing that she would be able to help them regain their health, she dove headfirst into this controversial niche that most others wouldn’t touch with a 10-foot pole. 🫣

 

Now, she loves being able to give her patients the opportunity to work on removing the underlying cause, supporting the body’s innate ability to heal, and most importantly, giving them hope that they truly can feel better.

 

She also mentions a very specific supplement that you may want to have on hand (*wink wink) just in case….

 

So listen in to Andra’s amazing story and then be sure to stay tuned all the way to the end to find out how you can win BIG in our 100th episode giveaway happening in June!

 

Gold Nuggets

• (6:30) Why Andra is so confident about helping her patients fully recover.
• (13:35) Four things you can do to start healing your body (the last one is not what you’d expect!)
• (17:20) A proverb that Andra holds onto tightly.
• (21:18) Why hope is the first step.
• (27:32) Andra’s favorite supplement for the type of patients she sees.

 

Links Mentioned In This Episode

The Balsam Institute for Healing website

Andra’s recommended supplement information

100th episode giveaway!

Watch the episode here!

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/98

 

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A great customer experience just can’t be beaten. I mean wouldn’t you keep going back to someone who gave you a red carpet experience from start to finish? 🎩🏆

 

You can ensure that your customer experience is dialed in with a “secret shopper.” These are individuals who provide valuable insight (AKA both good *and* constructive criticism) regarding how you and your employees interface with patients. 💬

 

They gather alllllll the information you can think of so that you can see just how smoothly everything is going behind the curtain or if there are some holes in your bucket that need patching. 🪣

 

Now, you may be asking, “Well.. what if they say something a little less than friendly?” 😐

 

To which I would say that if you want to grow, have a better practice, serve more people, and get more referrals, then you’ve got to be open to receiving feedback, refining your processes, and making changes.

 

Some things may be hard to hear and I get it, but I promise – a good secret shopper is worth their weight in GOLD for your practice. 🥇

 

Market researchers and big corporations secret shop themselves alllll the time. So, even if you’re a solo practitioner or run a wellness center, secret shopping can provide great feedback!

 

Gold Nuggets

• (4:45) What exactly is a secret shopper and what do they do?
• (7:41) Learn what’s working from start to finish.
• (9:38) The one question you HAVE to ask your shopper.
• (11:57) The Achille’s heel I usually see in practices.
• (14:02) How to recap after your secret shopper is done.

 

Links Mentioned In This Episode

Improve Your Patient Experience by Secret Shopping

100th Episode Giveaway!!

Join our online community

Watch this episode on Youtube

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/97

 

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When asked how he started his business, Jude likes to say he’s “just a 17-year-old kid who borrowed his teacher’s courage.” Fast-forward 15 years and his video production business is still going strong! 👏👏👏

 

Now, he’s niched down to capturing the stories of entrepreneurs and is passionate about empowering business owners to have relentless, unwavering courage. 🦁

 

But here’s the distinction: not only does he produce amazing videos for his clients, but he genuinely serves them in a much deeper way. By connecting with what their needs actually are, he’s not just creating a video about them…. he’s learned how to lead them toward what they want most in life and business.

 

In today’s candid and very deep conversation, I get specific with Jude Charles about a number of things, but mainly why confidence and courage are SO vital to have as a business owner. We also talked about why aaaaall entrepreneurs need someone to chat with (cough, cough, a therapist) because entrepreneurship is a reflection of the health of your real life. #truthbomb

 

There’s soooo much gold in this interview! You are going to LOVE it!

 

Time to head to your favorite listening platform and enjoy! 🎧

 

Gold Nuggets

• (2:09) How a teacher with an envelope changed his life.
• (5:15) A million-dollar video redirected Jude’s trajectory.
• (8:17) The key to ‘closing a sale’ and validating your worth.
• (22:18) Jude’s battle with burnout and a significant internal struggle.
• (26:20) What Jude’s clients ACTUALLY hire him for….

 

Links Mentioned In This Episode

Join Jude Charles’ Dramatic Leverage Newsletter

Jude Charles on Twitter

Chat with Ronda

Enter the TCE 100 Giveaway!

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/96

 

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When it rains, it pours, and the last nine months I’ve been in a thunderstorm. ⛈

 

By nature, I loooooveeee to find the silver lining in everything – because there’s always something to be grateful for…. the sunshine (even if it’s hiding behind the clouds) ⛅️, a body that’s still in good working order 🙆‍ and the tiny blade of green grass poking its nose out of the sidewalk. 🌱

 

But the last few months have been challenging. VERY challenging. #forreals

 

Between dealing with a nasty bout of COVID, losing almost all of my hair, losing a key employee in my Seattle clinic and having to ‘go back to work’ as the technician to keep the practice open, these past few months have been a doozy. 🤕

 

And it didn’t stop there. More just kept on coming! 😰

 

So, what do you do when the shiz just keeps piling up and it feels like there’s zero chance of it getting any better in the near future?

 

You find the little blades of grass. 🌱

 

Gold Nuggets

• (2:45) What to do if you’re in the thick of it.
• (8:07) Something I hope I never have to deal with again…
• (13:32) The one thing I kept holding onto despite everything that happened.
• (21:18) Learn how to quickly find your own blade of grass.

 

Links Mentioned In This Episode

RondaNelson.com/strategy

100th episode giveaway!

 

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They say you can tell a lot about a person by the books they read. 📚

 

Books are kind of like a window into the soul – they provide insight about what you’re thinking, where you might be stuck, or a new skill you might want to develop.  

 

Once you’ve finished, there’s a breadth of new knowledge that will hopefully propel you forward in a new and better direction – which is a beautiful thing! Being committed to constantly learning, reading (/audio-booking) is one of the best ways to continue your personal and professional growth! 🧠

 

So, on deck today is a peek into what I’m currently reading and why I can’t put these books down. I have 5 books in my current rotation that I weave in and out of each week, all for good reason. 🌀

 

They range from personal and professional development to one of my all-time favorite clinical resources that I would never be without. Most likely, you’ll find yourself resonating with one or more of my top book picks!

 

Even if you’re not a bookworm, I highly recommend grabbing one of these books in paper or audio form and getting started.

 

In today’s podcast, I’ll tell ya exactly why! 🙇‍♀️

 

Gold Nuggets

• (3:32) My newest read that highlights the characters in my own personal play.
• (6:28) This is the book I read… Every. Single. Year!
• (8:18) Out of all the books I’ve read, this one is an absolute MUST!
• (10:15) The most-marked up book in my library - one that I would run into a burning building to save!

 

Links Mentioned In This Episode

Hero on a Mission by Donald Miller

The Real Anthony Fauci by Robert F. Kennedy, Jr.

The eMyth Revisited by Michael Gerber

The Big Leap by Guy Hendricks

Vitamin News by Royal Lee

Connect with Ronda on Facebook

Connect with Ronda on Instagram

 

Get Today’s Show Notes

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Raising your prices should not be an apocalyptic, world-shattering event. You may think that all your patients will leave if your prices go up because ‘they can’t afford it.’ But how do you know for certain that they will actually bail on you for someone else, just because the cost of a visit went up by $10?  

And even more importantly, how do you know they can’t afford a price increase? Maybe they can – but either way, it’s none of your/our business! 😉

 

Because in the customer's mind, price is an indicator of quality. 💵💎

 

Would you rather drive a clunky 4-cylinder stick shift with no bells and whistles or a luxury car that can basically drive itself, parallel park on its own, take your coffee order, and tell you the weather? ☀️☕️

 

It’s true – both have 4 tires, a steering wheel, a gas pedal, a brake pedal, an engine… and essentially, they both accomplish the same thing. 🚙

 

But which car would you rather have? Sign me up for the Mercedes! I wanna ride in style! 💁🏻‍♀️

 

Your patients are no different. They want to have the Mercedes experience! And if you deliver exceptional results, help them restore their health, and provide a great customer experience, your prices should accurately reflect your level of service! 

 

Simply stated, when you raise your prices, you elevate the perceived value of what you deliver and establish youself as the authority in your niche.

 

Patients will perceive your services as better quality and will most likely choose to work with you over the practitioner who’s price is 50% less and isn’t nearly as awesome. 🙆‍♀️

 

So, pick a date to raise your prices and don’t look back! 🚀

 

Gold Nuggets

• (2:40) How to think about price from your patient’s point of view.
• (5:28) Who wants to ride in a 4-cylinder car?
• (7:21) Addressing objections to raising your prices.
• (12:49) What happened when my prices went up…

 

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As a healthcare practitioner, you are well aware of the inherent risks when making any kind of recommendation that falls outside of the ‘approved’ healthcare model. High-dollar deductibles, overpriced premiums, copays, prescription medications and other non-covered items mean the patients end up paying waaaaay more than they should while getting less in return. 💸💸💸   Not surprisingly, many practitioners are leaving the traditional healthcare model in droves because of the lack of financial incentives. Insurance-based practices have a high risk with poor compensation from the insurance industry.

 

Instead, they’re opening concierge practices where they have more control over the type of care provided to their patients and the amount of revenue they generate. Depending on how you set it up, the patients have access to your services all year long as part of the fee they pay up front. No more nickel and diming, no co-pays, no insurance, no one else telling you how to run your practice.

 

It’s a pretty great model in my opinion and one that deserves additional consideration. Let’s ditch the insurance-based, fee-for-service model and take a look at the benefits of offering a concierge practice.

 

So, let’s chat about how you can develop your own concierge practice and grow that revenue baby! 💰

 

Gold Nuggets

• (8:18) What to consider including in your concierge practice.
• (14:45) Now it’s your turn to dream up your perfect cash concierge practice!
• (17:52) How would you execute those ideas?
• (21:08) A few examples of how this could play out in your practice.

 

Links Mentioned In This Episode

Content Hosting Platform

Chat with Ronda

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/92

 

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Every practitioner’s journey to becoming a thriving wellness practitioner looks a little different. Some knew early on that healthcare would be their first and only profession right out of high school. Others came upon the world of functional medicine because of a health crisis or other incident that inspired the career change.

 

But I have to say, I’ve only met one person who went from being an actress in a popular TV show to becoming a very successful wellness entrepreneur! Talk about a career change! 📽

 

And now, she’s has been in practice for over 10 years and has built a very successful multi-disciplinary wellness center in a small northern California town. Her passion for what she does is contagious, and her patients wouldn’t even dream of going anywhere else that’s less expensive. She definitely owns her space!

 

So, allow me to introduce you to my dear friend, Dr. Juliet Tablak, who is like none other. She specializes in women’s care and is a rockstar at it. Juliet has walked the path from being a solopreneur to the CEO of Los Gatos Chiropractic and Wellness Center.  

 

You’ll hear what her biggest challenges were and how she knew that a large practice was right for her. And we dive in to the importance of mindset when it comes to making decisions as a practitioner versus a business owner.

 

So, this episode is dedicated to all of you who continue to dream big and aspire to have your own wellness center with multiple practitioners. This interview with Juliet will inspire you to keep pursuing your dream of making a bigger impact and serving at your highest capacity. 💫

 

Gold Nuggets

• (4:23) Chiropractic school is NOT like this.
• (9:05) Why Juliet’s hair felt like it was always on fire!
• (14:15) Pivoting from a practitioner mindset to one of a CEO.
• (18:20) How to nip business issues in the bud with this one shift.
• (22:13) A core tenet of Juliet’s wellness practice.

 

Links Mentioned In This Episode

Business Coaching Collaborative

A CEO Does Three Things by Trey Taylor

Connect with Juliet on Facebook

Connect with Juliet on Instagram

Chat with Ronda

 

Get Today’s Show Notes

To get access to today’s show notes and connect with Ronda, visit RondaNelson.com/91

 

Rate, Review and Subscribe

If you enjoyed today’s episode, hit the subscribe button so future episodes are automatically downloaded to your device!

We’d love it if you left an honest review. They go a long way in helping us build awareness so that we can support even more clinicians build profitable practices - just like you!