What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.

Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. 

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Today we’re resharing how to create a content plan and stick with it. 

What is a content plan?

A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience.

If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that.

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I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned.

As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book:

The 6 ways to complete the stress cycle:

• Physical activity
• Affection
• Breathing
• Crying
• Laughing
• Creative Expression

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in the Maldives), community initiatives like Sunrise Art Club and Night On The Yard, and a career focused on creativity, impact, and mental wellness.

We dig into:

• Start vs. now: how a college dropout with no gear built a sustainable creative business, learned to say no, and defined success beyond algorithms.
• Signature style: surreal cityscapes, nature mash-ups, and the beloved giraffe motif—and how audience feedback shaped her visual language.
• Adobe in her workflow: growing up on Illustrator and Photoshop, animating with After Effects, podcasting with Audition, cutting with Premiere Pro, everyday color + catalog in Lightroom Mobile, and why Photoshop on iPhone (free!) and Adobe Express (brand kits, quick actions, Clip Maker for auto-highlights) are now staples. She also shares how Firefly’s commercially safe generative AI lets her test surreal concepts before building them.
• Creator longevity: diversify revenue, treat yourself like a business, protect your boundaries, and build community—the constant through every platform shift.
• Mindset & wellbeing: meditation streaks, new running goals, and stepping away to live life so the ideas return stronger.

If you need a push to start with what you have—or permission to double down on what’s working—this conversation is exactly what you need.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? 

In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.

You’ll learn:

• Why relatability, storytelling, and real-life experience will always win over algorithms
• How to focus on building community—not just an audience
• The importance of becoming a story-driven creator (not just a product promoter)
• Why your personal brand is your biggest differentiator

Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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