The Creative Edition Podcast

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In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.

We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:

• What makes a creator stand out to top brands like Sephora and Dyson
• How influencer content is outperforming traditional brand content across paid media, email, and even OOH
• Why creators are being tapped earlier in the campaign strategy process
• The future of influencer marketing—from content formats to emerging technologies like AI
• Grace’s best advice for creators navigating the 2025 landscape

Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next.

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In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these opportunities (and how you can too!)
• How to pitch yourself and position your brand to stand out
• What brands typically expect in terms of deliverables
• How much flexibility you really have with the itinerary
• If you can bring a plus one or request flight upgrades
• And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

• How Twitch fosters deep community engagement vs. traditional social platforms.
• Essential advice for new streamers: managing live chats, moderators, and the learning curve.
• The importance of collaborating with other Twitch creators.
• Common beginner mistakes and how to avoid them.
• Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
• Where Twitch fits into the future of the creator economy and influencer marketing.

Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.

If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.

🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.

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In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.

We also explore:

• Why authenticity still drives influence
• How Linktree is building the future of social commerce
• How creators can future-proof their business and own their audience
• What’s next for the creator economy

Whether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.

Connect with Lara: Lara's LinkedIn and Linktree link 

More from Linktree:

Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.

The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.

New features include:

• Courses (via Kajabi)
• Digital product sales
• Shoppable storefronts
• Sponsored link marketplace
• Creator rewards program

🎧 Tune in and learn from one of the industry's top marketing and creator partnership leaders.

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In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.

We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.

We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you’re a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.

🎙️ Tools mentioned: ChatGPT, Grammarly, Tailwind Ghostwriter, Opus.pro, Repurpose.io, Descript, Otter.ai, and more.

Thrive Podcast: https://podcasts.apple.com/us/podcast/thrive-the-podcast-for-content-creators/id1436206048

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.