The Creative Edition Podcast

Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.

Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia.com/podcast

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Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.

If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to expect on Seek PTO.

Seek PTO: https://seekpto.com/join 
Follow Gabby: https://www.instagram.com/packslight/

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.

One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.

 Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you’ll feel around creating and posting content. Don’t wait until a piece of content is perfect to post. The value in creating and posting often is also in the experience. The more you create, the more practice you’ll get and the faster you’ll learn what works and what doesn’t work. 

Tune in for the rest of the tips!

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?

One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads. 

While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the internet) and television commercials. 

I'm sharing four more insights about where the creator economy is heading in 2025!

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How does a content creator grab a brand's attention?

A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, produce, and share content with their communities worldwide. If you're a content creator or influencer who wants to work with brands, this podcast episode is for you. 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

As a creator who originally started her blog in 2014, I’ve been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you.

 What is LTKCon?

Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community. 

This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend. 

 
A few highlights from my very first LTK Con include:

• Learning that 20% of attendees are LTK millionaires. I am NOT a part of this incredible stat but was shocked to learn how well creators are doing on LTK.
• Speaking with Amber Venz Box, the co-founder and president of LTK, to learn the history of LTKCon and how influencers can get an invite to this event.
• Brand networking events - including the Aritzia party.
• Networking with other creator friends!

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Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blog

Here are a few questions I ask her:

• What is Mediavine?
• Who uses Mediavine?
• Are people still making blogs in 2024?
• How does a new blogger start to monetize their blog?
• What is Journey?
• How does it work for bloggers?
• Who qualifies for Journey?
• How do you decide who can be a part of Journey?

If you're a blogger or thinking about monetizing your blog, this podcast episode is for you. I personally signed up and got approved for Journey.

Learn more about Mediavine and Journey here.

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