The Creative Edition Podcast

I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.

I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?

I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on Instagram

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Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.

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Hi friends! It's been a while since I gave an update. I'm sharing how I'm feeling one year postpartum and when I started feeling like myself again. I'm also sharing how we're getting ready for Braxton's birthday and recently finished home renovations. I'm also chatting about what it's been like to relaunch my YouTube Channel: https://www.youtube.com/@emmasedition

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Meet Alex, a Seattle real estate agent, broker, and YouTuber. Alex started out as a professional artist and college-level art instructor. He shares with us how became interested in real estate and flipping homes. 

He launched A Home in Seattle in 2018 and also started his YouTube channel. He highlights Seattle neighborhoods and shares the state of the home buying and selling on his digital platforms. He shares the tools he uses to create content and how YouTube drives people looking to purchase or sell their homes to his real estate business. 

Website: https://www.ahomeinseattle.com/alexanderkeyes

YouTube: https://www.youtube.com/c/ahomeinSeattle

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Amanda Mizrahi is the Senior Vice President of Influencer Marketing at Edelman. 

We discuss what brands seek in their creator partners, how every influencer cannot be everything, and how to identify a creator's strengths. Amanda also shares her thoughts about creators organically using and tagging the brand in their content. 

We also chat about how brands check to see if creators are brand safe—going back as far as ten years in influencer content. Amanda also shares best practices on what to include in an influencer media kit. 

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Today, I’m chatting with Allison, the SVP of Creator Growth and Success at LTK. If you’re a creator or influencer interested in LTK or you’re already using LTK, this podcast episode is for you. We discuss how to grow your LTK and how often you should be posting to your LTK page. We also learn about how LTK is using AI to help find creators for their brand partners. 

Allison Yazdian is the Senior Vice President of Creator Growth and Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.

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Today we’re chatting with Ashley, the founder of a sustainable fashion brand, Mari Mela. 

Mari Mela is a Seattle-based fashion startup dedicated to revolutionizing the traditional fashion industry's business model, leveraging on-demand manufacturing and AI-powered sizing recommendations for a truly customer-centric brand experience. Specializing in eco-friendly swimwear and knitwear, the predominantly United States-manufactured garments redefine fashion with sustainability and inclusivity at the forefront.

Ashley recently launched her brand last month and she shares her journey of deciding to leave e-commerce and teach.

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Meet Carla Marie!

After 12+ years working in radio, and getting her start on iHeartRadio's Elvis Duran and the Morning Show, Carla Marie is now the co-host of The Morning Show Podcast and the Carla Marie & Anthony Show on Twitch. 

Most recently, Carla Marie launched a mini series podcast, "My Breast Explant Journey," to take people through her pre and post op experience of removing her breast implants. She is also the in-game host and social media host for the Seattle Seahawks! She is a media captivator who has created a community of listeners and followers that trust her recommendations through segments such as "What's Trending". From radio, TV, podcast, concerts, and more she is described as adventurous, silly, relatable, and outspoken. Throughout her career, and today, Carla Marie set out to break the mold for women in media and female hosts everywhere.

Fun facts: She is a self-proclaimed “cool cat mom” who loves National Parks and exploring new cities. She also launched an apparel line with her co-host called 'YOU LOOK GREAT' to spread positivity.

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Meet Kyana, the creator behind @kyanasue. Kyana shares with us how she quit her job, sold everything, and made her dream of moving to Iceland come true. She also shares how she leaned into reels when Instagram released this feature during the pandemic. Today, she has a community of over 500,000+ followers on Instagram. And Kyana shares how she continues to build and engage with her community.

Connect with Kyana on:

https://www.kyanasuepowers.com/

https://www.tiktok.com/@kyanasue

https://www.instagram.com/kyanasue/

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Are you a creator or entrepreneur interested in writing and publishing a book someday? Meghan can help you do that. Meghan Stevenson is an expert in traditional publishing and her focus is to help entrepreneurs and experts write book proposals and land book deals. 

Meghan and her team have helped entrepreneurs like Vivian Tu, author of Rich AF and Jamie Sears, author of How to Love Teaching Again.

Connect with Meghan on:

https://www.meghanstevenson.com/

https://www.instagram.com/megstevenson

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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