It’s time for a reintroduction! Today I’m sharing a little bit of my journey as a creator and host of the Creative Edition Podcast. I’m sharing when and why I started Emma’s Edition, when I took content creation full-time, and when I started the podcast. I also share two pieces of advice to new creators in 2024.

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I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned.

As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book:

The 6 ways to complete the stress cycle:

• Physical activity
• Affection
• Breathing
• Crying
• Laughing
• Creative Expression

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Talking about your finances can be intimidating, stressful, overwhelming, and every other negative emotion out there. But I’m here to help you talk about your finances and maybe reframe your mindset around your finances.

If you’ve been listening to the podcast for a while or following me on Instagram, you know I talk about money. I personally have been turning around my negative relationship with money and I want to encourage creators (everyone) to also acknowledge their relationship with money. I want you to feel confident around thinking about your finances. 

So today, we’re going to chat about how to set financial goals as a creator or small business owner.

Here are the three steps to set your financial goals:

1. What are your financial goals as a creator?

2. Why do you want to achieve your financial goals?

3. How often are you measuring or tracking yourself to your financial goals?

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Today, we’ll go through a few things to help you be prepared for the rest of 2024! We’ll chat about refreshing your bio as well as setting goals for this year. We’ll also chat about clarifying how you want to connect with your community this year.

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What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.

Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. 

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Are you looking for ways to make money as a creator this year? For some creatives, it might make sense to produce a digital product like a course. For other entrepreneurs, it might make sense to explore coaching. From working with brands to producing/making you’re own products, today we chat about 5 ways to make money as a creator. 

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Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.

So what are brands looking for?

Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. 

Here are four top KPIs (key performance indicators) brands might be measuring in 2024:

• Conversions
• Brand lift
• Engagement 
• Quality of content

Tune in to learn more about what brands are looking for with their influencer partnerships!

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The New Year brings lots of exciting changes, opportunities, and perspectives. Personally, I’ve always taken the new year to examine what new routines and habits I want to integrate into my lifestyle. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.

What is a routine? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.

A habit on the other hand is a behavior done with little or no thought.

Tune in to hear how to build habits and routines!

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Are you revisiting your content strategy for the end of this year or beginning of next year? If so, this episode is for you. I’ve read through Instagram’s blog about creating successful Instagram posts.

We’ll chat about a few things that Instagram deems what makes content engaging across reels, posts, and carousel posts.

Here are the things that make reels engaging on Instagram:
-   Entertaining, original videos might include transitions and effects
-   Emphasizing key points with timed text
-   Using audio (whether that’s a voiceover or music)

Stay tuned for what makes photos and carousel posts engaging. 

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The start of a New Year is a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.

Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:

• Scrolling, saving and sharing
• Creating content 
• And connecting with your community

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.