I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!

It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Hi friends! Before I head off for a quick break, here is what I’m chatting about today in Emma Diaries;

Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?

I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.

First girls trip since 2022: Leavenworth

This Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it’s also beautiful to visit during the summertime.

Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.

I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?

I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on Instagram

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Hi friends! It's been a while since I gave an update. I'm sharing how I'm feeling one year postpartum and when I started feeling like myself again. I'm also sharing how we're getting ready for Braxton's birthday and recently finished home renovations. I'm also chatting about what it's been like to relaunch my YouTube Channel: https://www.youtube.com/@emmasedition

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Meet Alex, a Seattle real estate agent, broker, and YouTuber. Alex started out as a professional artist and college-level art instructor. He shares with us how became interested in real estate and flipping homes. 

He launched A Home in Seattle in 2018 and also started his YouTube channel. He highlights Seattle neighborhoods and shares the state of the home buying and selling on his digital platforms. He shares the tools he uses to create content and how YouTube drives people looking to purchase or sell their homes to his real estate business. 

Website: https://www.ahomeinseattle.com/alexanderkeyes

YouTube: https://www.youtube.com/c/ahomeinSeattle

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Amanda Mizrahi is the Senior Vice President of Influencer Marketing at Edelman. 

We discuss what brands seek in their creator partners, how every influencer cannot be everything, and how to identify a creator's strengths. Amanda also shares her thoughts about creators organically using and tagging the brand in their content. 

We also chat about how brands check to see if creators are brand safe—going back as far as ten years in influencer content. Amanda also shares best practices on what to include in an influencer media kit. 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, I’m chatting with Allison, the SVP of Creator Growth and Success at LTK. If you’re a creator or influencer interested in LTK or you’re already using LTK, this podcast episode is for you. We discuss how to grow your LTK and how often you should be posting to your LTK page. We also learn about how LTK is using AI to help find creators for their brand partners. 

Allison Yazdian is the Senior Vice President of Creator Growth and Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re chatting with Ashley, the founder of a sustainable fashion brand, Mari Mela. 

Mari Mela is a Seattle-based fashion startup dedicated to revolutionizing the traditional fashion industry's business model, leveraging on-demand manufacturing and AI-powered sizing recommendations for a truly customer-centric brand experience. Specializing in eco-friendly swimwear and knitwear, the predominantly United States-manufactured garments redefine fashion with sustainability and inclusivity at the forefront.

Ashley recently launched her brand last month and she shares her journey of deciding to leave e-commerce and teach.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.