What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.

Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. 

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Are you looking for ways to make money as a creator this year? For some creatives, it might make sense to produce a digital product like a course. For other entrepreneurs, it might make sense to explore coaching. From working with brands to producing/making you’re own products, today we chat about 5 ways to make money as a creator. 

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Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.

So what are brands looking for?

Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. 

Here are four top KPIs (key performance indicators) brands might be measuring in 2024:

• Conversions
• Brand lift
• Engagement 
• Quality of content

Tune in to learn more about what brands are looking for with their influencer partnerships!

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The New Year brings lots of exciting changes, opportunities, and perspectives. Personally, I’ve always taken the new year to examine what new routines and habits I want to integrate into my lifestyle. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.

What is a routine? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.

A habit on the other hand is a behavior done with little or no thought.

Tune in to hear how to build habits and routines!

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Are you revisiting your content strategy for the end of this year or beginning of next year? If so, this episode is for you. I’ve read through Instagram’s blog about creating successful Instagram posts.

We’ll chat about a few things that Instagram deems what makes content engaging across reels, posts, and carousel posts.

Here are the things that make reels engaging on Instagram:
-   Entertaining, original videos might include transitions and effects
-   Emphasizing key points with timed text
-   Using audio (whether that’s a voiceover or music)

Stay tuned for what makes photos and carousel posts engaging. 

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The start of a New Year is a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.

Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:

• Scrolling, saving and sharing
• Creating content 
• And connecting with your community

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Can you believe it’s already the New Year?! Today, we’re going to chat about different ways to make sure you have a great start to the New Year. From reflecting back on the previous year, to discussing highs and lows, to figuring what you need to let go of, today’s episode is full of great tips. 

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Is it time to bet on yourself in the New Year? Today, we chat about 4 different reasons why betting on yourself is worth it. We’ll discuss how the best investment you can make is in yourself. We’ll also talk about how you learn how to take risks and allow yourself to live your dreams. If you’ve been wanting to take a risk and invest in yourself, this podcast episode is for you. 

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Today, we’re chatting about three things to let go of as a creator/influencer in 2024. The three limiting beliefs we’re going to discuss are:

• The algorithm is not showing my content to my audience.
• I don’t have enough time to invest or dedicate to my side-hustle/career.
• People are going to judge me for…. Pursuing my side-hustle/dreams/etc.

Tune in to hear the tips about how to let go of these limiting beliefs!

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If you’re in a busy season of life, or you’re trying to create content consistently again, or want to organically batch content, this episode is for you. I’m sharing how I’m embracing the “everything is content” mindset.

Tip 1: Schedule one content day a month (or every other week or once a week) whatever works for your schedule, put it on the calendar.

The biggest reason I say to schedule it is so you can plan around that day. If you’re a new parent like me, you can plan for childcare. I used to go to grad school, work full-time, and schedule photoshoots on the weekends. So planning content days on weekends was critical for me to continue to create content.

Tune in for the rest of the tips!

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