It's Q4 2022 and you're probably pitching and negotiating with brands.  Today, we’re REPLAYING this episode about what you can do if a brand ghosts you after you share your rates. 

Every creator has been ghosted at some point. It’s a common experience many influencers have and we’re here to talk about why it’s not a bad thing to be ghosted. 

Tune in for the rest of the tips!

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It's Q4 2022 which holiday campaigns are just around the corner. We're replaying this episode to remind you to adjust your rates and charge for brand partnerships.

We want to remind everybody that your price is not determined solely by the number of followers or your engagement rate. There are a variety of things you can include in your price as a creator.

For example, you can charge a rush fee

 If a brand comes to you with a short campaign timeline, you can charge a rush fee as a creator. Brands and businesses understand paying rush fees for services and products.

 You can especially charge rush fees during the holiday season. Brands have allocated budgets to spend for holiday campaigns and if you’re coming up on hard timelines, you can charge a rush fee. 

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Before you start over, know that you have the best practices to pivot or start your page over. We first want to chat about what to do if you decide to pivot your page.

 If you decide to pivot your page and transition your niche, here’s what we recommend you do:

  Step 1: Make an announcement (or 2-3 announcements) on your platform that you’re going to start incorporating other types of content.

 Step 2: In your next introduction post/video, explain why you want to start shifting your niche as a content creator and incorporating other types of content on your Instagram, TikTok, or YouTube channel. You might also want to change your handle to reflect your niche change.

 You might want to shift your niche because you’re:

·      Entering the next life stage

·      You’re moving

·      You’ve shifted jobs

·      You’ve found a new passion you’re excited about

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If you’re an aspiring creator or influencer, you might be wondering if its: “Is it TOO LATE to get started”. We’re here to tell you that it’s not too late and here’s why:

  Reason 1: People have been saying the market has been saturated for years. 

Yet, there are still new creators who emerge, build communities, go viral, and take their content creation careers full time. 

We’d encourage you to think about other industries like the entertainment industry. Is it too late to become an actress or comedian? No, there are new movies and shows made each year.

Tune in for the rest of the reasons!

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Today, we’re answering a question submitted by @allie.grams through Instagram stories: “How did you authentically grow your community?” Everyone has had a different path in growing their audiences so today we’re going to share what’s worked for us. 

#1 Consistency: 

If you’ve been a part of my community on my social channels and blog for some time, you’ve seen us grow up through life stages. As we’ve graduated from master’s programs as we’ve gotten married, we’ve continued to create content as we’ve grown up. 

We also want to remind you that consistency varies by each person. Sometimes consistency is posting twice a week and sometimes it’s posting 5x a week. It’s up to you to determine what a consistent schedule looks like. 

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Today, we’re chatting about 6 things to do before you pitch a brand. There is a lot of pre-work as a creator before you send that initial pitch email. If you’re starting to explore brand partnerships as a creator, this podcast episode is for you.

One thing to do before you pitch a brand is to: get on the brand’s radar.

Before you pitch a brand, we recommend engaging with the brand. Here are a few ways to engage the brand before you send that pitch email:

·      Follow and comment on their Instagram page or TikTok page

·      Create content that organically features the brand – make sure you tag them and use the required hashtags

·      Engage with the brand on Twitter – it’s a great place to start conversations and get on the social media team’s radar

It’s a bonus if you’re able to link to content you’ve already mentioned the brand in your pitch email. 

Tune in for the rest of the 5 things to do before you pitch a brand.

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Today, we’re celebrating out 200th episode. We started the Content Creatives Podcast in February 2020 and 2 ½ years later, we’re celebrating out 200 episodes. We want to thank you for tuning into the podcast each week, connecting with us on social media, and continuing to be a part of our community. 

Here are a few of the questions we answer in today's episode:
“What would you differently if you would start from scratch in today’s world?”

"What contributed most to your growth over the years?"

“How do you stay organized?” 

Tine in for the rest of the questions and answers!

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Today, we’re talking about how to batch a week’s worth of content in two days. Whether you’re a full-time creator or a part time influencer, learning how to batch content as a creator will help you publish content more consistently. 

We’ll be breaking down the steps into two days. Day one is about preparing and getting organized. Day two is about creating and editing the content. Let’s start with day 1:  

Step 1: Brainstorm content ideas 

Think about your mission statement, purpose, and your audience’s needs. Think about what holidays are coming up or what trends are catching your eye.

Step 2: Pick which content ideas you want to create 

-       Create a specific shot list for photos and videos

-       Determine where you want to shoot the content 

-       Pick out which trends you want to create content for

-       Pick out and pack your outfits

Tune in for the rest of the tips!

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Today, we’re continuing the conversation about outsourcing as creators and influencers. We’ve shared an introduction to what outsourcing is and what you can outsource as a creator. So today we want to give you a step-by-step breakdown with how to outsource as a content creator.

If you’re trying to figure out how to outsource a set of tasks or statement of work for the first time, here are 5 steps you can take to outsource:

  Step 1: Document your processes and factor in the time it takes to complete tasks

Write out everything you do to create, produce, and publish content from start to finish. 

Here is an example of the processes we do on and for Instagram:

·      Batch shoot ~3 outfits each week + 1 on trend video a day (5 hours)

·      Film 3-5 videos each week for reels  + Edit 3-5 videos each week for reels (5 hours)

·      Write and Edit 5-7 captions each week for reels and in-feed posts (4 hours a week)

·      Publish 5-7 posts/reels each week on Instagram (2 hours) 

·      Engage daily on Instagram (1-2 hours a day) or (5-8 hours a week)

Tune in for the rest of the steps!

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Today, we’re breaking down what it means to outsource a set of tasks or statement of work as a creator. If you’ve never heard of outsourcing before or are interested in starting to outsource tasks within your business, this episode is for you.

 Definition of outsourcing: business practice of hiring an outside person or party to perform a service or create products that were formally done within your company.

  What can you outsource as a creator or influencer?

Whether you’re a full-time creator or a part time influencer, you might consider outsourcing:

·      A manager or agency to manage brand collaborations. You can choose to pay your manager or agency 15-20% of all brand partnerships you bring in.

·      Pinterest manager: You can choose to bring a Pinterest manager on to automatically schedule your pins, create idea pins, and drive traffic to your blog or website.

·      Virtual assistant: You can choose to hire a VA to do email management, create graphics for social media, and engage on social media for you.

Tune into the episode for the rest of outsourcing tips + breakdown!

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