The Creative Edition Podcast

Today, we’re revisiting ways to improve your content plan and strategy (in 2023). No matter what platforms you create content for, it’s important to outline your content plan and strategy.  

What is a content plan?

A content plan includes your topics – aligned with your niches and content pillars, your content types – photos, videos, audio, or copy, and your platforms – where your content will be published.

What is a content strategy?

Your content strategy guides the creation and deliverable of useful or usable content. For content creators and influencers, content strategy means creating content with your mission, audience, and business goals in mind.

It means delivering content within context to your platforms. For example, if your main platform is Instagram, you’ll be creating photos, videos, and copy that are aligned with who you are, who your audience is, and your mission. This also means selecting the appropriate hashtags that are related to your brand, your audience, and your mission.

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With 2023 just around the corner, we want to remind you to continue to make rest a priority.  For those of you who are in this space, you probably recognize how taxing it can be. As creators we are expected to wear multiple hats in order to be successful in our roles, and we are expected to be “on” and online 24/7.

Why is rest important?

First and foremost, because you and your health should always be your #1 priority. No matter
what anyone else says, taking care of yourself is absolutely crucial to leading a happy and healthy life. But if you’re like me and need a little more encouragement to rest up, it’s also important to realize that you don’t produce your best work when you are exhausted. You can’t give 100% if you’re not at 100%!

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Today I’m doing a life update episode. I can’t believe the end of the year is just around the corner, so I wanted to give you guys an update of what’s been going on. Additionally, I'm sharing a tip about how to increase your rate during the holiday season. 

P.S. I originally intended to release this episode while I was on vacation in Europe! 

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Today, we’re revisiting this previous episode about what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.

Tip: Remember, you’re still growing in other ways!

Instagram engagement is the only thing to value you as a creator. You’re growing in more ways than just your engagement rate or follower count. Growth can also look like:

·      Mastering a new skill like video editing 

·      Investing in yourself with a course or business coach

·      Learning who your audience is 

·      Developing a new platform like a podcast or Pinterest 

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Are you planning your goals and priorities for 2023? We're replaying episode 137 to help you figure out what to put your attention on as you set your goals for next year.

There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.

Tip 1: Figure out what Creator Life Stage You’re On

 Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.

 Here are the 4 Creator Life Stages: 

 Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

 Questions you’re asking as a Seed:

·      Who am I as a brand?

·      How do I take photos or videos?

·      Do I like creating content?

 Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok. 

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry. 

Questions you might be asking as a Sprout:

·      What should be my content pillars or niches?

·      How do I build community and trust?

·      How do I work with brands?

  Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.

As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator. 

Here are questions you might be asking as a Daisy:

• How do I grow and scale my brand and business?
• How do I diversify my platforms and increase my reach?
• How do I consistently make money as a creator?

  Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator. 

Questions you might be asking as a Sunflower:

·      What’s next for my career? 

·      What products and services should I expand next?

·      What can I do next to expand my audience?

Tune in for the rest of the tips!

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Today, we're replaying episode 146. Before we jump into today’s episode, we want to remind you that everyone’s journey to taking their side-hustle full-time is different. Everyone is balancing different priorities, juggling family and financial obligations, and more. There is not one right way to take your side-hustle full-time.

Whether it's your goal to take your side-hustle full-time at the end of this year, next year, or 5 years, here are a few important things to consider.

One thing to consider: Your Relationships 

 Aside reflecting on your finances, healthcare, and retirement, possibly one of the most important things to consider are your closest relationships. 

·      Will leaving your corporate job affect your family? 

·      Are you and your partner on the same page about your career goals?

·      Are your friends and family supportive of this career decision?

·      Do their opinions matter to you? 

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Today we’re replaying episode 156 to reshare tips on batching content for your blog, Instagram, and other social media channels. I'm (Emma) is currently on vacation in Europe so I'm replaying some of my favorite episodes!

If you’re balancing content creation with a side hustle, school, or full-time job, and want to be able to share new content on a regular basis, this episode is for you.

What does it mean to batch content?

Batching is referred to as “completing a small set of tasks in a period of time”. In blogging, we batch content: which is photos, written content like captions, blog posts, and podcast outlines, to be more efficient with our time. 

Tip 1: Spend one hour at the beginning of the week writing Instagram captions for that week.

Tip #2: Plan your feed out at the beginning of the week.

There are great tools out there like Planoly or Unum to help you plan your Instagram feed. 

The benefits of planning your feed out ahead of time:

·      You aren’t scrambling that day to find a photo to post.

·      You know that the photo is going to look nice/cohesive with your feed before you post it.

·      You’ll be less stressed knowing what photos are coming up next to be published. 

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Today, I’m sharing how I stay organized as a full-time content creator. If you’re looking for ways and tips to stay organized, this podcast episode is for you. 

One of the ways I stay organized is by having 2 weekly calls with my virtual assistant (my little sister Angelica).

During our Monday and Thursday calls, we:

• Outline my priorities for the week by day
• We capture brand timelines 
• Alignment on the podcast and the Emma’s Edition newsletter

Tune in to hear my 3 ways I stay organized + 3 tips for creators who want to bring more organization into their side-hustle/full-time careers.

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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This episode originally aired in March 2022. We're replaying this to remind you to not let perfection paralyze your passions.

We  want to remind you that experience builds confidence. 

 And if you don’t allow yourself to step out of your comfort zone, to learn how to create because you’re focused on “perfection”, you don’t allow yourself to grow as a creator. You have to try new things to allow yourself to grow. 

Let go on perfectionism in 2023. 

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Today is my very first solo episode without my former podcast co-host Maddy. I’ll be chatting about how I feel taking the Content Creatives Podcast on solo and what’s next for the podcast.

So, what’s next for the Content Creatives Podcast? 

Our mission is still inspiring creatives to discover, grow, and own their brand. And in the new year, I want to bring a holistic approach to being a content creator, entrepreneur, and small business.  

•  Understanding yourself (as a creator/small business owner)
• Understanding your community 
• Understanding your industry
• Understanding your business

Tune into my first solo episode!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.