When he launched WHITEFOX in 2017, he embraced black and white photography, a clear tone of voice, social media marketing, ditched the suit and tie and turned down listings under $3 million.

But he was also prepared to work hard – harder than the opposition, and it’s that drive that has forged his success.

But it’s not success that has come quickly.

In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Marty reveals how he grew his career from modest beginnings, leveraging his work ethic and the power of social media to slowly build a name for himself and stand out from the crowd.

He talks about how he was able to go from selling “cheap studio apartments,” to being a leader in the highly competitive luxury market across Melbourne and how his unique marketing approach helped him build his reputation.

“I was an unknown name in real estate still after 10 years of working seven days a week. So in terms of building a brand, just do the frigging work. List, sell, call, follow-up, drop, network and do what you need to do as an agent to understand the craft.” – Marty Fox

WHITEFOX
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